Environmental signage is a vehicle to share brand messaging by using existing space to tell a story. It allows businesses to turn blank spaces into branded environments that evoke an emotional appeal. It blurs the lines between utility and art by combining function with graphic design to transform otherwise underutilized spaces. Environmental signage fosters engagement with customers and employees and enables you to make an impact at your retail location, office space or within the community using thoughtfully designed signs.
Environmental signage can establish a brand identity, reinforce brand values and create positive customer experiences. Some examples of environmental signage include:
- wayfinding information
- wraps
- window graphics
- word walls
- wall graphics and murals
- interpretive graphics or art installations
- immersive spaces
Benefits of Using Environmental Signage
SET THE TONE
Your signage gives customers an idea of what your brand stands for and provides context for what kind of experience your customers can expect. Where does your brand fall in the larger scheme of things? How do you compare to the competition? Environmental signage visually communicates and conveys this information. Kinder’s retail location in Concord did this in spades showcasing it’s heritage and mission using wall graphics throughout the store.
CREATE CONNECTION
Environmental signage fosters engagement with customers as well as employees. It can create an emotional connection through imagery, color and location. Does it surprise and delight? Is it unique and creative? Retail store, Anthropology in Walnut Creek, used environmental graphics on the outside and inside of the elevators to create a cohesive and welcoming customer experience.
DEFINE THE EXPERIENCE
Environmental signage is one of the most effective ways that an organization can craft and direct the interaction between user, place and purpose. According to Fedex Office, who operates approximately 2,000 locations in the U.S., over 2 out of 3 consumers believe that business signage reflects the quality of its products and services. KOTA Contenders extended its “fight like a lion” tagline through wall graphics and murals demonstrating the brand ethos.
DIFFERENTIATE & INFORM
Use environmental signage to grow your business and create better experiences for customers. Companies stand out with branding. Signage with clean, clear designs and vibrant colors make your brand memorable. At Sequoia Signs, our goal is to make sure your signage not only performs functionally but also helps create a winning customer experience. COPA Soccer Training Center in Walnut Creek enhanced it’s fitness center with large-scale images of famous soccer stadiums around the world.
ESTABLISH YOUR IDENTITY
Environmental signage is a great vehicle for brand storytelling. Creative branding helps companies reflect their values and lifestyle, engaging potential customers. Using environmental signage allows businesses to establish a brand personality and identity. It makes your business memorable and relatable.
SEQUOIA SIGNS & GRAPHICS CAN HELP
Sequoia Signs and Graphics helps organizations develop environmental signage and graphics packages that merge their companies branding with their signage needs.
With so many elements and considerations, environmental signage can be complex. See more examples of our recent environmental graphics and wall wraps for inspiration! Our expertise is helping guide our clients through the problem solving and technical elements of the sign package and graphics process while keeping a clear focus on your brand.
Give us a call to see how we can help you tell your story!