A sign package is an important aspect of the design and functionality of a multifamily development. It helps create a cohesive and welcoming environment for residents and visitors while also promoting safety and compliance with regulations. A professionally designed sign package takes this even further by enhancing the visual appeal of the property to create a sense of community among residents and increase the ROI for the owners.
Multifamily Developments Need a Sign Package
In addition to creating cohesiveness throughout the property, there are several reasons why multifamily developments need a thoughtful sign package.
- Wayfinding: A sign package helps residents and visitors navigate through the development. This can include signs for building names, unit numbers, parking areas, and amenities.
- Branding: A sign package helps establish the identity of the development and can help promote its brand. This can include signs with the development’s logo or color scheme.
- Safety: A sign package can also include important safety information, such as emergency exit signs, fire extinguisher locations, and other important information that can help keep residents safe.
- Compliance: There are specific signage requirements for multifamily developments, such as ADA (Americans with Disabilities Act) compliance. A sign package can help ensure that the development meets these requirements.
Starting Point for a Sign Package
Our design teams create a sign package by developing a mood board to help you visualize the sign elements in the space. For new developments, we will incorporate the architectural renderings into the design. For remodels or updated properties, we can use existing photography to show the new sign designs placed in actual locations. Then, we develop multiple concepts using best practices while also incorporating the vision of the developer. Below are examples of exterior blade sign concepts.
Tips for Creating an Effective Sign Package
Effective sign package design should incorporate a variety of elements, such as color, typography, and imagery. It should also be consistent with a project branding and reflect its unique identity. A well-designed sign package will be consistent, easy to read and understand, and be visually appealing.
Keep it Simple
The most effective sign packages are those that are simple and easy to read. Too much information or cluttered design can be overwhelming for the viewer. A concise message, simple typography, and minimal design elements are essential for a successful sign package.
Contrast is Critical
Good contrast is essential for readability. Choose colors that contrast with each other to make the text and graphics stand out. High contrast between the text and background will make it easier for customers to read and understand the message. Furthermore, these are specific regulations related to contrast to make the signage code compliant.
The size of the sign package should be appropriate for the location and the intended audience. The larger the sign, the easier it is to read, but it should not be so large that it overwhelms the surrounding environment. A sign that is too small will be difficult to read and may not attract the attention of passersby.
Use Appropriate Typography
The typography used in the sign package should be legible and easy to read. Choose a font that is appropriate for the message and the intended audience. Avoid using fonts that are overly decorative or difficult to read.
Consistency is Key
Consistency is essential in creating a successful sign package. All signs should be consistent with a business’s branding and reflect its unique identity. This includes using the same colors, typography, and imagery across all signs.
Sequoia Sign Provides Expert Sign Package Services
Our design services help multifamily developers bring their property to life, attract tenants, promote the brand, and create a great user experience with signage. How can we help you create a unique sign package for your multifamily project? Contact us to schedule a consultation.