In the digital age it can be easy for small businesses to forget the basics, like just how important a good old fashioned storefront sign can be. But no matter how many of your customers are glued to their smartphones or how much of your business has moved online, the physical impact of your small business storefront sign is unquestionable.
Here’s why:
The Real World and the Digital World Are Closely Linked
While more customers than ever before may be using their cell phones to navigate to your business, once they get close it’s your storefront sign that actually confirms they’re in the right place and brings them in. As a result it’s important that your sign be large enough to be visible from nearby roads, brightly colored with good contrast and legible fonts, and distinct enough to stand out from your neighbors.
Alternatively, a great sign can prompt passersby to pull up your company on their phone to scope you out, looking over your info before they decide to give you a try. No matter how you cut it, a great real- world sign is an important part of the modern customer’s decision making and purchasing process.
First Impressions
Like we wrote above, your sign is an important tool for drumming up business on the street. More specifically, it is important that the graphic presentation of your business sign is striking and attractive, making a great impression on passersby which then leads to future business and a broader brand awareness in your area.
On the other hand, a bad sign, one that is too small, tattered, uses a bad font, or looks homemade and slipshod, can turn customers away and create a lasting negative impression that your company may never shake. Remember, your storefront sign represents your entire company, leading to countless first impressions. Make sure they are good ones.
For Local Regulators
Your company needs a well-designed sign that works for more than only customers. You also need a sign that complies with zoning restrictions and other official guidelines in your area. For instance, many cities specify size limits, prohibit LED equipped signs, or require signs to be approved in order to ‘fit in’ with the rest of the neighborhood.
During these approvals it’s vital that you work with a sign maker who is able to navigate these limitations while still designing a sign in a style and material that absolutely shines. They should be able to either take an existing logo that you love and transform it into a pleasing and functional design, or help you start fresh with a new logo that truly captures your company, your product, and your brand.
And if you live in Walnut Creek, CA, that sign maker should be Sequoia Signs and Graphics, Inc.! We have decades of experience helping small businesses just like yours make the important decisions they need to make to craft the perfect sign for their needs. And we can manufacture that sign in high quality materials that will look great for years to come.
To learn more about your options, or to check prices, materials, or look at some of our past work, check our homepage now or call us at 925.300.1066. We look forward to hearing from you soon!
