Design Tips

Business signs have a purpose, and at Sequoia Signs & Graphics, we are dedicated to getting the most out of your business sign. Although a business sign design might look easy, our graphic design team will create an effective and unique sign for your business. Before you start your signage project for your Bay Area business, take into account some of these design suggestions.

Outdoor Business Signs - Signage Design - Sequoia Signs East Bay, Berkeley, Walnut Creek

1. Purpose of your Business Signs

Before heading into the more technical details related to sign design, let’s start with the most important question: what is the purpose of your business sign? Take a moment to answer this question since the design depends on the goals you want to achieve with your signage. For example, do you want your sign to:

  • Advertise
  • Guide
  • Warn
  • Relay information
  • Create brand awareness
  • All of the above

By determining the purpose of your business sign, we will be able to design a more effective sign.

Business Signs - Sequoia Signs East Bay Area

2. Audience

Who is the target audience of your business? If you are selling baby clothes, then your target audience would be new parents. This sign design would be completely different compared to a business selling formal wear to men. While the target audience is clear to the business owner, it’s important to share this with your sign designer so that they communicate the right message to your potential customers.


3. Font & Size

Moving on to a more technical aspect of the sign design is your outdoor sign’s font style and font size. A decorative font that looks cute on your screen might become unreadable when seen from a greater distance. This might defeat the purpose of your business signs if it becomes unreadable. In addition to the font style, the size is important to think about as well. If you are targeting foot traffic, the font and details on the sign can be smaller opposed to a pylon sign. Pylon signs are usually seen from a greater distance and often while driving at a high speed. This impacts the readability of the sign and therefore is an important factor of the sign design.

Outdoor Business Signs - Sequoia Signs Concord, Walnut Creek, Fairfield

4. Color

Last but not least is the color of your Business Signs. You want your sign to be seen; therefore, it’s important to work with contrasting colors to improve readability. For example, light blue lettering on a white background will be less visible than black letters on a white background. At Sequoia Signs & Graphics, we incorporate colors in the design process to ensure readability and to be sure your company’s branding is well represented in the sign.

Now that we have provided you with some signage design tips for your business sign, it’s time to get started on your next signage project. Contact us today to schedule a consultation or request a quote. Call Sequoia Signs & Graphics today at (925) 300.1066.

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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