We recently had the great pleasure of helping The Organic Coup open their new location at the Rincon center in San Francisco. The people at Organic Coup are great to work with and the project involved several different types of signs which always makes for fun work.
The Organic Coup is the first certified organic fast food on the nation! Their sandwiches are delicious and the Rincon location has been a huge success. If you are in downtown SF, be sure to stop in for some delicious food!
On this project we helped brand everything from the windows to the menu boards to the walls themselves. First take a look at the windows which invite the customers to “Taste the Difference” and display some tasty examples. After some discussion, we created these graphics with translucent vinyl which allows them to be viewed from the inside as well.
We also created the menu boards. The Organic Coup has their own design team, so we can not take credit for the graphics, but we worked with them to put their art on the best substrate. In this case, we printed on 3M matte vinyl and applied it to an ACM (aluminum composite material) backer. This menu boards then slid easily into the custom made frames.
Probably our favorite part of the project was the branding wall. We used brushed aluminum dimensional letters at the top, including the red painted rooster. Those wall are beautiful reclaimed wood which made our job tricky, but it worked out. Below that, the design team wanted a unique way to display their message. Once again, we worked with them to create a sign which accomplished everything they were looking for. The ‘green’ acrylic that you see is actually clear acrylic with a transparent green vinyl applied to the back. When we then put the white lettering on the front, they appear to float off the green backing. This wall really presents well and was a pleasure to create.
Want to hear the best news- there are more locations coming! We are currently working with them as they open their Pleasant Hill location and it’s a good bet that more are on the way. Be sure to stop in if you see a location!
Do you have a project like this? Or maybe you have something completely different in mind? We would love to help you create anything you can imagine. Give us a call! 925.300.1066
Written by: Sequoia Signs & Graphics
