Perhaps one of the easiest and most cost-effective ways to constantly promote your business is with a vehicle wrap. Out in traffic, it’s hard not to notice a car covered in a well-designed logo, whether it fits on the panel of a door or the back of a truck, or it covers the car from bumper to bumper. It’s one of the best ways to make your hard work continue to work for you.
What better way to promote your business than when you’re actually working, right? We think you should consider some new vehicle graphics to help promote your company here in San Ramon. Here’s why.
Why Wrap?
The Outdoor Advertising Association of America has found that vehicle wraps are one of the best values in marketing— for such a low cost, it has one of the highest levels of visibility and brand awareness. In fact, a striking, graphic vehicle wrap can generate between 30,000 and 70,000 views in just one day alone. That kind of high-visibility publicity just can’t be beaten!
Wrap signs can be used for a number of purposes, and because of the relatively low cost of a vehicle wrap, they can serve you in both long-term and short-term ways. Since a vehicle wrap creates so much daily awareness, you can permanently install a vehicle wrap for up to 5 years to promote your business as a whole. Or, if you prefer, you can use a vehicle wrap to launch your new marketing campaign or promotion. In either scenario you are doing the following things:
- Localizing your advertising to your specific surrounding area here in San Ramon
- Creating brand consistency in your marketing by unifying your company’s look and branding with your company vehicle
- Advertising your company constantly with full control of the design
With care, our vehicle wraps can last for up to 5 years; a wrap will not only protect your car’s paint for future potential resale, but it also works for you 24 hours a day, 365 days a year. Over the span of 5 years, a beautiful, well-designed vehicle wrap ends up costing you only a few dollars per day! For less than the cost of a cup of coffee at Starbucks, you take your brand with you wherever you go.
Out and About
Do you drive your car when you’re not on the clock? Imagine your brand-new truck graphics on the side of your vehicle parked at Forest Home Farms, or at The Golden Skate: suddenly a blissful outing with your family doubles as free publicity for your company, but all you have to do is focus on enjoying your afternoon.
Another benefit? If you take your vehicle on calls to meet with clients or drive back and forth to a job site, your car is advertising your work as you do it. With exterior signs outside your brick and mortar location, or indoor signs, your advertising exposure is limited to passersby or others who work in your building, but with a vehicle wrap, you take your advertising with you.
Suddenly you are generating business in the same subdivision, merely because a neighbor saw you parked in a nearby driveway. People trust their neighbors, especially when it comes to hiring someone for a home improvement or repair task, and it’s likely you’ll start to pick up new clients in the same neighborhood with your new vehicle graphics.
Do you find yourself driving to Bishop Ranch regularly for business? Think of all the opportunities to promote your company while you’re there! With 600 companies on site, there are countless opportunities to grow and expand your business just by parking your car outside- especially if you park strategically so that your car catches the eye!
There couldn’t be a better place to promote your work than at a place of business like Bishop Ranch, where such a huge percentage of San Ramon residents will see it.
How It Will Look (and How it Will Work for You)
Vehicle wraps and graphics can come in all shapes and sizes to match not only your vehicle but your branding and style as well. Our vehicle wraps are 100 percent safe for your car or truck and are drastically less expensive than a new coat of paint, plus they make your company vehicle a part of your business’s overall aesthetic. A logo emblazoned on a truck is memorable, and it also projects an image of being well-established and professional.
Your vehicle graphics can come in the form of a full vehicle wrap, with a full-size image on the rear or side of your car (or both!), or it can advertise on a smaller scale with a partial wrap if that’s more your speed. We work with you to find a design for your vehicle that fits with your logo, your branding, and your preexisting graphics. If you want to add logos, change the color of your car to match the company logo, or even add exciting details like chrome or racing stripes, we are here for you.
Another option? Maybe you want your entire fleet of vehicles to be cohesive and on-brand, so you do custom wrappings for each one. Or maybe you do a product sampling out of the back of your wrapped vehicle. Perhaps you change the wrap every few months to match the offer.
You can have lots of fun with it! You could even try a “Where’s Waldo” type of campaign and have customers snap a picture of the car for Instagram or report the location of the vehicle on Twitter as part of a fun promotion or contest to generate buzz or involve local radio stations like KOHL to take part in the challenge. All of the sudden, your vehicle wrap is working for you, involving social media, and constantly enhancing awareness and visibility of your company.
Ready to take your advertising out on the road? Contact us today with questions or ideas. We’re ready to give your big ideas some wheels and take them out for a spin!
