Lobby signs help your visitors find your location, and make sure they know that they have entered the right business, so you want to make sure your organization has a sense of identity and branding. The overall look of the lobby sign is important, as is the right spot within your building. You want your sign to attract attention and properly showcase your brand. Here are four ideas to get you started in finding that right spot:
The most obvious location! The lobby or reception area is where every visitor and employee walks inside your company. You will want to showcase your sign and maximize your visibility, so consider putting the sign at the entrance of your reception area. You should also consider placing the sign directly opposite of the entrance; that way a passerby can instantly recognize the entrance to your location. If your business has a reception desk, installing the sign behind the receptionist is also a good practice. It creates a warm and welcoming ambiance for your clients and employees.
Some businesses, practices, and organizations have designed specialty waiting rooms for their audience. Visitors who enter a clinic or a law firm will have different styles of waiting rooms, but the waiting game is all the same. Often, a visitor’s first instinct when walking into a waiting room is to take a look around. This offers your business a strong opportunity to make an impression on your clients. Instead of just your company’s name and logo, try to instill in your visitors the feeling of what your company does.
Commercial units often have a lobby or reception area shared between businesses. You should still get a lobby sign outside of your business unit’s location. It can be confusing for visitors to try to find you if you are on a level that contains several units. By placing signage outside the unit that has your organization’s name and logo, your clients will feel reassured that they are in the right place.
First Line of Sight
What can you do when your business doesn’t have a lobby? When you are not sure where to place your sign, it’s best to go by first line of sight. It’s not easy to place a lobby or reception sign in this case. You want your sign to be the first thing your customers see, so they know they’ve come to the right location.
At Sequoia Signs and Graphics Inc., we want you to find the right place for your signage. Lobby signs offer an amazing way to communicate your brand throughout your facility. It can make your clients and employees feel welcomed, and create a lasting impression for your business.
Looking for a new lobby sign or just have questions? If so, just give us a call at (925) 300 – 1066 or email [email protected]. We look forward to helping you with your lobby sign project!