Rebranding a multi-family housing development is an interesting topic for developers. Rebranding not only provides an excellent opportunity to broaden a resident base, but it can contribute to increased retention rates and positive property reviews. When executed correctly, rebranding a multi-family property can bring the entire property to the next level.
A rebranding of a multi-family housing development starts with the actual creation of the brand. Before designing a new logo and its colors, it’s crucial to understand the type of residents you would like to attract. What kind of atmosphere would you like to radiate towards your residents? Perhaps in order to achieve your goal, even a new name might be required. A property rebranding often goes hand in hand with an upgrade of your facilities, like a temperature-controlled pool, a health club, amenities, or luxury finishes in the units. These types of upgrades create unique selling points and broaden your target audience by offering different price points. All of this contributes towards the creation of the new brand.
When starting the rebranding process, we always emphasize keeping the implementation in mind. A logo design for a web-based business is completely different from a logo design that will be turned into signage and collateral. The color elements are equally important because certain screen colors might not be convertible into print or paint colors. Therefore, it’s important to find the right type of partner for your property rebranding.
Interior & Exterior Signs execution
Once your logo design and branding package has been finalized, it’s time to move on to the interior and exterior signage execution. We’ll summarize the most important sign types for your multi-family housing development.
A monument sign is sometimes also referred to as an entrance sign or community sign. A monument sign creates the first impression of your property; this is especially relevant for potential new residents. These are often large investments but can have a powerful impact. A professional-looking and well-maintained monument sign helps attract the attention of people walking or driving by. When rebranding a multi-family property, it may be possible to use the existing monument structure. Refurbishing an existing sign is a great option to create a new look for your property while keeping the cost low.
Wayfinding signs and directional signs have a more practical purpose for existing residents and their visitors. Good wayfinding signage contributes towards a good experience, especially for visitors, because they help people find their way around the property. Apart from the practicality of wayfinding signage it also contributes towards the overall look and feel of the property, by incorporating your branding. Don’t forget when you are adding new facilities to your property, to update your wayfinding signage as well.
Every unit at the property needs its own unit number, with clear visibility. At Sequoia Signs & Graphics, we incorporate your branding on each unit number sign. Keeping in mind the size, font, and contrast colors to ensure good readability. If your property is an interior apartment building, all unit number signs need to be ADA compliant in order to comply with the Americans with Disabilities Act to pass inspection. ADA compliant signs include more than tactile and braille. As a licensed California sign contractor, Sequoia Signs ensures your signs meet all requirements for California’s ADA Code.
The above are just a highlight of the most important multi-family housing signs for your development. Contact our team today to start the conversation about rebranding! Scroll down to fill in the contact form or click here.