A variety of images can cue a reaction that stimulates attention in our brains. Images of basic necessities (like food) and images that can evoke powerful emotions (fear) are the most responsive. You want your graphics to spark interest and provide a takeaway message for your business. Here are a few ideas to get your signage the most attention:
- Facial Recognition
The brain is compelled to look at other humans as well as images of humans. You want to show human interaction and delight with your products and services. You want people to be compelled to look at your business’s displays, so make sure that they aren’t loaded with bullet points or text.
- Using Stories
Make sure to use stories as much as you can, even just for factual information. This is especially true in a retail environment. You want a story that taps into your client’s personal experiences, memories, and emotions, and allows them to connect with your personal story as well. Think about how your company can connect your brand with your client’s own story.
- Use Motion and Lights
The signage industry has been well established in the dynamic digital market. Technology has quickly allowed signs to become a powerful merchandising and advertising tool. From digital displays crafted on a large scale to small table-top displays inside of a retail store, digital signage can easily provide interactivity that stimulates our minds. Moving pictures and lights can easily trigger our minds to look at these displays.
- High Quality Images
You want your business to have high quality graphics and images throughout all of your company’s branding. More importantly, you want high quality images of your products and services. For example, high resolution graphics of food in the restaurant industry is vital in enticing customers through the door. These images will win your customers attention every time.
At Sequoia Signs and Graphics Inc., we want you to earn the most interest from your target audience in your signage. Signs offer an amazing way to communicate your brand to humanity’s senses. It can make your clients and employees feel welcomed, and create a lasting impression for your business.
Looking for ways to entice your customers or just have questions? If so, just give us a call at (925) 300 – 1066 or email [email protected]. We look forward to helping you with your next sign project!
