Looking for the best business signage for your business or retail location? The look, aesthetic appeal, and size of your sign will impact how well it drives people to your location. Whether your letters are lit, how much depth a sign has, and where it is placed can dramatically impact whether potential customers will notice your business.

Channel Letter signs showcase three-dimensional designs that appear to jump right off the side of a building. They grab the attention of potential visitors and passersby and emphasize your brand in an aesthetically pleasing way. Channel letter signs can be made with endless color combinations and multiple lighting options. These signs are typically made out of aluminum or acrylic material; making them light weight and impactful.

Channel Letter Signs for Storefront

All About Channel Letter Signs

If you want to get your business noticed and work a new advertising angle into your location’s exterior, channel letters are a great way to go. This style of business sign is used primarily outdoors. However, channel lettering can also be used indoors, especially in large retail locations, malls, or indoor plazas. When it comes to captivating storefront signage, channel letters are a fantastic choice to consider because they can be beautifully illuminated.

Channel letter signs


If you want to learn more about channel letter signs, we encourage you to give us a call! We can answer your questions and walk you through the many possibilities for signage. Or, keep reading to learn all about the aspects of channel letter signs!

What are Channel Letters?

Wondering why they are called “channel” letters? The answer is pretty straightforward; these signs are constructed with a face and side walls creating a channel effect for each element of the sign. This channel leaves interior space for the light mechanisms to create a stunning, highly visible effect.


How Does LED Lighting Work with These Signs?

Channel letters have interior channels. As such, LED lighting can easily be run through the channels to attract attention and increase visibility. When lighting is poor or the weather is causing visibility issues, backlit and LED channel letter signs really shine. Backlit LED lettering can be a major advantage when you need customers to see your business easily from a distance as well. As a licensed California Electrical Sign contractor, we can help you with all of your sign lighting needs! So, to find out more about your sign lighting options, call us.

Channel Letter Sign Illumination

What are the Lighting Options for Channel Letter Signs?

Halo Lit Channel Letters

There are a few illumination options for these signs.

Front Lit Channel Letter Signs

Front-lit signs have individual LED strips inside of them that light up the face of each letter. The sign face is usually constructed using a translucent material like acrylic.

Reverse Lit Channel Letter Signs

Reverse lit signs are typically made using aluminum. Since they light up from the back, they have a halo-like glow. This is why they are sometimes referred to as halo-lit signs.

Dual Lit Channel Letter Signs

Dual lit signs implement a combination of reverse and front lighting. This creates a visually appealing glow and illumination effect.


How Large Should a Channel Letter Sign Be?

It will all depend on your individual business needs! With that being said, the minimum size for these letters is around 8 inches tall. This is so that the letters can be illuminated effectively. Ideally, your sign will be between 18 and 36 inches per letter. It is important to note that the larger your letters are, the stronger their material construction should be.

How Channel Letter Signs Help Your Business Stand Out

How Long Do Lit Channel Letter Signs Last?

Many people wonder how durable these signs are. If you implement proper maintenance, these signs can last anywhere from 30,000 to 50,000 hours. That means if they are turned on for half of the day, they can last about 10 years! Plus, replacing LED lighting components and bulbs is an easy task.


What’s the Difference Between Channel and Dimensional Letters?

Both types of signage have many similarities and three-dimensional elements. Dimensional letter signs involve cutting a sign’s components from solid material pieces. As a result, nothing fits inside of them. Channel letters can be used in many ways and offer more versatility because they have channels. This lends room for illumination and multiple color concepts. Channel signs can also be customized inside and out, down to their thickness and materials. Additionally, these signs tend to be used for different applications. Dimensional signs are ideal for indoor locations like lobbies. These signs can also often be found in malls, offices, restaurants, and even manufacturing locations. Channel lettering, on the other hand, is ideal for exterior locations. With that being said, channel letters can also be used in indoor plazas, malls, and other locations where lighting is a key concept.


Why Choose Channel Lettering for Your Business Sign?

These signs are effective, easily noticeable, and great for an array of applications. For one thing, channel letters can be designed in many ways. These letters can feature slogans, company names, logos, and custom requests. Moreover, these letters let you unlock new levels of creativity to best showcase your business and brand. Churches, businesses, schools, clinics, and retail locations across the United States and around the world often take advantage of this type of signage.


Ready To Get Noticed? Call Us!

If you’re ready to start discussing new signage possibilities, call us! Our licensed California electrical sign business can help you create stunning designs in an array of styles, colors, and sizes. Whether you want channel lettering, interior dimensional signs, or something else, we have you covered. To learn more, contact our team. We proudly serve businesses in the East Bay area. From Oakland to San Jose and Benicia to Pleasanton, we are ready to provide creative inspiration and exceptional business sign designs for all of your aesthetic needs!


Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Contact Form

Contact Form

  • Hidden