What sign is best for my business?

This is a great question and one that we are constantly working on. We consult with our clients to learn about their business and will do a site inspection to help provide ideas and advice. There are many factors that affect the decision including, budget, theme, surroundings and local regulations. At Sequoia Signs & Graphics, we also follow up with our customers to see if their signs are working. If need be, we work to refine them for optimal recognition.

How long will it take?

Again, much of this will come from our discussions with you, our customer. Each sign is unique and there are different elements that can come into play. At Sequoia Signs & Graphics, we always carry an inventory of our most popular products and we can often turn a job around quickly. That said, it is important to us that we provide the best products for any given job so we prefer to order the correct products even if we lose a small amount of time. All of our distributors are local so we rarely wait long.

How much will it cost?

This will vary largely depending on the desires of our customers. When you engage Sequoia Signs & Graphics, we will provide on-site evaluation and consult with you about your options. Signs can be created from an extensive variety of products. We will give you our recommendation, but also provide you with alternative options.

What if I don’t like the sign?

Boy, those are words we never want to hear! At Sequoia Signs & Graphics, we keep the customer in constant contact. We will consult with you at the onset and throughout the design process. At each step, we want to be sure that our designs line up with your goals. In fact, before we begin production, we require your approval of all artwork and layout. You can be sure that you are getting exactly what you desire.

Do I need a permit for my sign?

Exterior signs will often require a sign permit but each city has different codes and requirements. You will need to confirm that your new sign complies with local ordinance and has any necessary permits. We can help with this. We are familiar with many of the local codes and we understand the process. If you prefer, you can do this yourself. Either way, we will work with you to ensure that your signage is official.

What type of file format do I need to provide?

As with many things, there isn’t a quick answer. To begin with, let’s talk about two words often heard in the sign industry: Raster & Vector. Raster files are typically used for photographic images. Examples are: .jpg, .psd, .tif Vector graphics, on the other hand, are basically geometric lines/points/shapes. Logos and artwork are best represented in Vector format. Unlike pixel graphics, Vectors can be infinitely scaled without losing image quality. Examples are: .tif, .eps, .ai, .pdf Depending on your project, we may request different formats. We can also convert from one to the other but sometimes lose quality. We’ll contact you if the files are insufficient or if we feel we can produce a better product with different input.

What is DPI?

Literally: Dots Per Inch. But, that means dots in a line. So 100dpi is not 100 dots per square inch, it is 10,000 dots per square inch. Our printer produces at 1200 x 600 dpi or 720,000 dots per square inch.

What is PPI?

Again, literally: Pixels Per Inch. This is important for our files- if PPI is too low, we lose image quality. If PPI is too large, files become cumbersome. 70-200ppi is the sweet spot.

What is a vehicle wrap?

A vehicle wrap is one of the most innovative forms of advertising on the market today! It involves the application of pressure-sensitive vinyl to the exterior surfaces of your vehicle. The best part is that it is 100% removable with no harm done to your car or truck. Often wraps are customized to display your tagline or product offering. Some argue that given the number of people viewing a vehicle wrap, it can be the most effective form of advertising.

How much does a vehicle wrap cost?

This is another hard question to answer without understanding what a vehicle needs to be wrapped and the complexity of the job. At Sequoia Signs & Graphics, our goal is to provide the highest quality wraps so we may spend extra time on a complex design. On a similar sized vehicle with less complexity, we may not need the same amount of time. Once we know the year, make and model of your vehicle and get an idea of the ‘look’ you are after, we can provide you with an estimate for the work. Remember- you don’t have to wrap the whole vehicle. We do ½ wraps and ¾ wraps as well, depending on the needs of our customers.

Is a vehicle wrap permanent? Will it damage my paint?

Here are two questions we get asked all the time! The simple answer in most scenarios is: No. A wrap typically lasts about 5 years, though some stay on much longer than that. In most cases, wraps will not damage factory paint. If your vehicle has paint in poor condition or has been re-painted, we can not be as comfortable with the results when the vinyl is removed.

Can I use a vehicle wrap instead of a paint job?

Sure! We have clients who just want to change the look of their vehicle without the expense or permanence of a new paint job. These are referred to as ‘color changes’ as they do not involve advertising, but the process is the same. There are plenty of fun and attractive colors (and textures) to apply to your vehicle. 

What are wall graphics?

Great question- wall graphics are an expanding segment of the market. Using printed self-adhesive vinyl, we can put any image or design on most surfaces. Although the end result is largely the same, vinyl manufacturers are careful to produce different materials that adhere to various surfaces. Show us the wall and we’ll explain your options.

Many businesses are finding success by putting their logo and services right on the wall! Wall graphics can be full murals from ceiling to floor but they can also be smaller images or lettering applied to an otherwise normal wall. You decide what works best- or ask us to come by for a consultation. We love wall graphics. We can also apply graphics and murals to doors, ceilings and even floors

Can wall graphics be applied to textured surfaces?

Absolutely! The advances made in the past decade are fantastic. Today’s vinyl adhesives can apply to a wide variety of surfaces. We’ll visit your site and look at the surfaces to determine the best solution for the job.

ADA Signs- What is ADA?

In the early 1990s, the Federal government enacted laws to protect the civil rights of the disabled. As you probably know, ADA stands for Americans with Disabilities Act. The laws have been revised more than once with the current version dated 2010. Obviously, it is important to stay compliant and within the guidelines as fines can get expensive.

Which signs need to follow ADA guidelines? Do all signs need to be compliant?

Not all signs need to comply with ADA guidelines. Several signs are exempt including; building addresses, company names, and logos, occupant names, lobby signs, signs in parking spaces and others. On the other side of the coin, all permanent rooms are required to have an ADA compliant identifying sign. Of course, there are many other necessary ADA compliant signs, and we can help you with this. It is important to remember that state requirements sometimes differ and must also be addressed.

Need Sign Ideas?

Check out our product page to get some ideas and see common uses for different signage.

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Helping East Bay Businesses Get Noticed With Custom Business Signs

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Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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