An effective Wayfinding Signage System can help to improve visitor experience, making it a valuable asset. If executed right, very few people will notice the wayfinding signs however if not executed right it might cause irritation. Irritation amongst your customers or visitors is something you would like to avoid at all times, making an effective wayfinding signage system even more valuable. At Sequoia Signs & Graphics we have summarized three best practices for wayfinding at your facility in Oakland and the East Bay area.
1. Walk the grounds
If you are in charge of creating a wayfinding signage system, you are most likely very familiar with the facility. Therefore it’s an important step, to put yourself in the shoes of a visitor that hasn’t visited your facility before. Walking the grounds and identify where people have to make a decision on which direction to take is an effective way to start designing a wayfinding system.
2. Choose user-friendly and consistent language
When designing a wayfinding signage system it is important to use content that people are familiar with. An example, If you are referring to building names only, but not the function of the building. Some of your visitors might not be aware that the ‘George Washington Hall’ is the auditorium that they are looking for. Therefore it’s recommended to use clear content with a good layout that is easy to read.
3. Don’t provide too many directional choices
Although ‘all roads lead to Rome’ you don’t want to provide too many directional choices. Your visitors want the most effective way to get from a to b and are most likely not interested in sight seeing of your facility. Limiting user choices not only prevents confusion but also allows them to orient themselves to their surroundings faster.
Final takeaways for Wayfinding Signage
To conclude the principals of an effective wayfinding signage system, we would like to share a few final takeaways.
- Work with a sign company that provides custom design services to make sure your wayfinding signage integrates with your company branding and building architecture.
- Use premium materials, because the better it’s build the longer it will last.
- Hire a sign company that can take care of the entire process from design to fabrication, permits, installation and maintenance.
At Sequoia Signs we offer all of the above to be your partner for effective wayfinding signage. Whatever you are looking for in a wayfinding signage system, our team is up to the task. As your full service sign company we service Oakland and the entire East Bay Area.
Contact us today to schedule a consultation or request a quote. Call Sequoia Signs & Graphics at (925) 300-1066 or fill in the contact form below.