Here’s a great project we recently completed in Walnut Creek. The good folks at JVM Lending called us and asked for a revision of their external channel letters sign. (we did their lobby sign too but let’s save that for another post.) They had recently revised their logo and wanted their signage to match the new look. The good news for them was that this is right up our alley.
While channel letters can be a common product, at Sequoia Signs and graphics, we thrive on the chance to be a little bit different. JVM’s new logo consists of a large orange box with JVM in white lettering. The subtlety is that the while letters gently push out of the edges of the rectangle, just enough to catch the eye. We worked with our manufacturer who used aluminum, acrylic and vinyl to achieve the desired look. And, to make sure customers can find the business day or night we used LED’s to illuminate the sign.
Beyond that, the building sign plan called for white ‘face-lit’ letters so we were somewhat limited and the choice to create a good looking logo box was even more important. Notice, for example, that the “trim-cap” is also painted the same orange. Little touches like these can go a long way.
Most commercial buildings have what are called “Master Sign Plans” and it is very important to review these plans before designing any signage. Not only has the landlord already prescribed the signage that they will approve, but with most Master Sign Plans, the city has also signed off on the specifications. If your sign meets the requirements, approval can be quick and easy. If not- you will first need to convince your landlord to make an exception. From there you will need to get city approval. You might end up spending a lot of time (and money) getting special design approval and sometimes you can be denied even after spending good money.
At Sequoia Signs & Graphics, we will review your sign plan as well as city specifications/guidelines and work with you to get an approvable sign that you absolutely love.
Are you thinking about channel letters? Give us a call! 925.300.1066 We would love to help.
Written by : Sequoia Signs & Graphics
