Channel letter signage for busines

Chances are, when you think of signage for a business, you are envisioning Channel Letter signs. Channel letter signage is one of  the most common exterior sign product used for retail shops, stores, office buildings and medical offices.  

Channel letters get their name from the 3-dimensional nature. Each individual piece is crafted into a 3-d graphic element ranging from 1/2 inch to 5 inches deep. Every letter has a front face, side channels and a backing. Often times electrical wiring is added inside or behind the backing to create illumination. When each of the individual elements are displayed side-by-side, a full sign is created! 

Don’t be fooled by the “letter” in Channel Letter signs. A channel letter sign can contain any letter, number, character or logo that, when combined, make up the entire sign presentation. 

Channel letter signs are optimal for storefronts or business because they are flexible and customizable. Commonly made out of aluminum, steel and/or acrylic, channel letters can either be mounted on a raceway, mounted on a backer or mounted directly to the wall. The customization options are endless! At Sequoia Signs, we help you create the best shape, size, color combinations, borders, and stylized fonts to create a one-of-a-kind sign for your business.  

Channel letters can be either illuminated or non-illuminated. Today, mostly all internally-illuminated channel letters are fabricated using LED lighting, resulting in significant energy cost savings over neon or other options. Read more about the 3 most common types of channel letters. 

Face Lit  

Face Lit Channel letters are inlaid with LED to illuminate the face. The sides and backing are generally made of aluminum with a translucent acrylic face, or the aluminum letters left open depending on the desired lighting effect.  

Face Lit Channel Letters Face Lit Channel Letters

Halo Lit   

Halo Lit Channel Letters usually have an aluminum face and are backlit instead of face-lit. Because they are mounted slightly away from the building, the light shines out from behind the letter and creates a halo or glow that radiates out from behind the sign. 

Halo Lit Channel Letters Halo Lit Channel letters


Fabricated Channel Letters that are non-illuminated can range from one inch to five inches deep.  They are lightweight and commonly seem mounted directly to the façade of the building. 

Fabricated channel letter sign Fabricated channel letters in Walnut Creek, CA

Whichever channel letter sign you choose, you can be sure that your business or storefront sign will make a high impact visual statement! We’re here to help your brand make a strong and lasting impression! 


Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Contact Form

Contact Form

  • Hidden