Maximize the Benefits of Wayfinding Signage in Multi-Family Developments

Maximize the Benefits of Wayfinding Signage in Multi-Family Developments

Wayfinding signage is essential when creating a sign package for a multi-family housing development with Sequoia Signs. Whether it’s for a senior living community, apartment complex, country club, or any other multi-family housing, effective wayfinding signage provides many benefits. At Sequoia Signs & Graphics, we specialize in multi-family housing signage from initial consultation, to sign design, to fabrication, and installation.

Wayfinding Signs for Multi-Family Housing Development - Sequoia Signs Concord, CA

Benefits of Wayfinding Signs

Wayfinding Signs are often taken for granted by property owners and developers, considered as a last-minute task to be quickly signed off a to-do list for a property development project. Unfortunately, this often results in boring and thoughtless wayfinding signage. An effective wayfinding package can do so much more. Consider these benefits when developing a wayfinding sign program:

Create Brand Awareness

Effective signage placed throughout your property contributes to your branding. The most valuable signs are the wayfinding signs, which provide information while reinforcing brand awareness. Efficiently designed signs can reflect positively on your brand and show that you care for your property. At Sequoia Signs & Graphics, we will incorporate your company branding and match the architectural property to design effective directional signage.

Improve Visitor Experience

The main objective of wayfinding signage is to aid with directions. By investing in Wayfinding Signage, you contribute to the overall experience of the residents and their guests. Poorly designed or non-existent wayfinding signage can reflect negatively on your property. Facilities with effective wayfinding signage look more inviting, resulting in attracting more potential residents.

Directional Signs for Multi-Family Housing Development - Sequoia Signs Concord, CA

Increase Property Value

Last but not least, wayfinding signs can actually increase property value. Up to date and professionally designed signs send the message of a well maintained and cared for property. In a residential community this will aid in tenant retention and as a result, increase the property value.

Building Identification - Wayfinding Signs for Multi-Family Housing - Sequoia Signs Concord, CA

Wayfinding Signage

Our experienced team at Sequoia Signs & Graphics has the expertise to manage your next wayfinding sign project. Serving the Bay Area, we are your local sign company, familiar with all sign criteria of your local municipality.

Contact us today to start your next wayfinding signage project in Concord, CA today! You can call us at (925) 300-1066 or email [email protected].

Increase the value of a Multi-Family Community with signs in Walnut Creek, CA

Increase the value of a Multi-Family Community with signs in Walnut Creek, CA

Increasing the value of a Multi-Family Community with signs is just one benefit of good signage. Monument sign, apartment number signs, wayfinding signs, just to name a few of the sign types that are essential in a Multi-Family Housing Community. Incorporation of your community branding and architecture is an important element of professional and attractive looking signage. Let’s look into 3 different ways to increase the value of your Multi-Family Community.

Multi-Family Community Entrance Sign - Sequoia Signs Walnut Creek

1. A good first impression at the entrance

The entrance sign of a community, also called monument sign, contributes to a good first impression. A good first impression will first of all affect current tenants, creating a luxury feeling of their community. Secondly a high-end entrance sign can increase value of the property by attracting new tenants. Investing in luxury features for your monument sign will elevate your communities appearance. A well designed entrance sign has a good balance between the architecture of your property and your communities branding. In addition to the monument sign, some luxury features to enhance it’s appearance include landscaping and lighting.

2. Enhance the feeling of ‘Community’

Multi-Family Community DirectorCreating a strong community feeling is a way to reduce tenant turnover and improve retention. Retention helps to reduce a lot of property costs, including sales costs, marketing, vacancy cost but also maintenance and cleaning. Well executed branding can contribute towards the retention of tenants. Effective exterior directional signage contributes to a certain level of safety for the tenants and their visitors. Safety is the number one priority for many tenants, living in a multi-family community. Effective wayfinding signage can also help tenants make use of the facilities more. Resulting in building tenant retention.

3. Attention to detail of your Multi-Family Community

Details matter! This often refers to the service provided by a community, but details also matters when it comes down to the maintenance of the property. The maintenance of the property includes well taken care signage. If you provide much attention to detail, this will help you to increase the value of your community. When investing in good signage, the maintenance factor plays a role. Well designed signage, with the right materials, requires less maintenance. This will provide a better overall look and care for detail.

Multi-Family Community Wayfinding Signage - Sequoia Signs Walnut Creek



Although investing in good signage might look like an overwhelming cost, it’s actually only a small cost compared to the overall investment of a new development. And at the up side, well designed and fabricated signage will provide many benefits to your community that last for several years. Entrance signage, unit number id’s and wayfinding signage is an extension of your brand, contributing to it’s overall appearance.



At Sequoia Signs & Graphics we have experience working with multi-family housing developments, designing, fabricating and installing signage. Give us a call at 925.300.1066 or fill in the contact form, and we’ll be in touch with you shortly.

How Signage Contributes to the Rebranding of a Multi-Family Development

How Signage Contributes to the Rebranding of a Multi-Family Development

Rebranding a multi-family housing development is an interesting topic for developers. Rebranding not only provides an excellent opportunity to broaden a resident base, but it can contribute to increased retention rates and positive property reviews. When executed correctly, rebranding a multi-family property can bring the entire property to the next level. 

Signs rebranding

A rebranding of a multi-family housing development starts with the actual creation of the brand. Before designing a new logo and its colors, it’s crucial to understand the type of residents you would like to attract. What kind of atmosphere would you like to radiate towards your residents? Perhaps in order to achieve your goal, even a new name might be required. A property rebranding often goes hand in hand with an upgrade of your facilities, like a temperature-controlled pool, a health club, amenities, or luxury finishes in the units. These types of upgrades create unique selling points and broaden your target audience by offering different price points. All of this contributes towards the creation of the new brand.

When starting the rebranding process, we always emphasize keeping the implementation in mind. A logo design for a web-based business is completely different from a logo design that will be turned into signage and collateral. The color elements are equally important because certain screen colors might not be convertible into print or paint colors. Therefore, it’s important to find the right type of partner for your property rebranding.

Interior & Exterior Signs execution

Once your logo design and branding package has been finalized, it’s time to move on to the interior and exterior signage execution. We’ll summarize the most important sign types for your multi-family housing development.

Monument Sign

A monument sign is sometimes also referred to as an entrance sign or community sign. A monument sign creates the first impression of your property; this is especially relevant for potential new residents. These are often large investments but can have a powerful impact.  A professional-looking and well-maintained monument sign helps attract the attention of people walking or driving by. When rebranding a multi-family property, it may be possible to use the existing monument structure. Refurbishing an existing sign is a great option to create a new look for your property while keeping the cost low.

Wayfinding Signs

Wayfinding signs and directional signs have a more practical purpose for existing residents and their visitors. Good wayfinding signage contributes towards a good experience, especially for visitors, because they help people find their way around the property. Apart from the practicality of wayfinding signage it also contributes towards the overall look and feel of the property, by incorporating your branding. Don’t forget when you are adding new facilities to your property, to update your wayfinding signage as well.

Unit Numbers

Every unit at the property needs its own unit number, with clear visibility. At Sequoia Signs & Graphics, we incorporate your branding on each unit number sign. Keeping in mind the size, font, and contrast colors to ensure good readability. If your property is an interior apartment building, all unit number signs need to be ADA compliant in order to comply with the Americans with Disabilities Act to pass inspection. ADA compliant signs include more than tactile and braille. As a licensed California sign contractor, Sequoia Signs ensures your signs meet all requirements for California’s ADA Code.

The above are just a highlight of the most important multi-family housing signs for your development. Contact our team today to start the conversation about rebranding! Scroll down to fill in the contact form or click here.

The Value of a Jig to Install Quality Signs Up to Code

The Value of a Jig to Install Quality Signs Up to Code

Curious how Sequoia Signs maintains precision and accuracy when installing quality Signs up to code? Our use of jigs in the installation process maintains quality control and flexibility for all the designs we create. A jig is a custom made tool which controls the location or positioning of a fixture. A jig’s primary purpose is to provide repetition, accuracy and interchangeability in the installation of signage. While holding the signage and guiding an installation tool, a jig is so essential to the final product of a quality sign.

Quality ADA Compliant Signs - Sequoia Signs Walnut CreekHow to use a jig to install Quality Signs

Jig is such a simple little word and yet so essential to the final product of a quality sign. It is hard to put a price on the true value of a jig when installing quality signs for Multi-family housing or other wayfinding projects. To begin, we use a sign setter to install almost every quality sign in a Multi-family housing project. A setter is effectively a jig on a stick and that stick also works as a measuring stick.

ADA Compliant Sign install

Using a sign setter/jig allows us to install each quality sign the same distance from the door jam as well as the same distance to the bottom of the sign. In projects like these, the majority of quality signs that we install are ADA signs (Americans with Disabilities Act). These quality signs have tactile lettering (raised 1/32 of an inch) as well as braille and they need to be located between 48” and 60” from the floor. (It gets slightly more technical but that is a rough guideline.)

With our jig, we prioritize that all signs look well positioned relative to each other. As not all signs are the same height, this often means adjusting our jig so that the tops of all signs are the same height. Other times we may align the bottoms of the signs. Either way, our clients know that their project will look great and are high quality!

Quality Sign Install - Sequoia Signs Walnut Creek

Consistent Sign Installation

Another example of a jig is when we need to position two quality signs in relation to each other repetitively. As you can see in this picture on the right, we needed to include the handicap symbol for every accessible room at the Marriott Residence Inn, Walnut Creek. Our client wanted the symbol centered under the room number but the room number was, itself, off center (by design).  Our solution was to carefully measure our location and create a simple jig, so that all of our handicap symbols were consistently placed under the room numbers. Check out our other quality signage we build with a jig in our gallery!

Different Types of Wayfinding Signage for Your Facility in Walnut Creek, CA

Different Types of Wayfinding Signage for Your Facility in Walnut Creek, CA

Interior-building-wayfinding-signageWayfinding Signage serve a very important role for your facility and as a facility or property manager it’s important to understand the difference between the types of Wayfinding Signage. These types of signs come into place in different types of facilities like communities, multi-family housing, malls, hospitals, office buildings or any other public building.

In this article we will explain four different types of Wayfinding Signage including directional, identification, regulatory and informational.


Directional Signs

Directional Signs are often confused with Wayfinding Signs, while actually they are a type of Wayfinding Sign. This type of sign basically gets you where you need to be. Therefore they are most often used in large parking lots at junctions and areas without a clear traffic flow. A good directional sign avoids people getting lost plus it creates a safe environment. Directions can be communicated via illuminated or non-illuminated signs with arrows or simply with colored lines on the floor.


ADA Compliant Signs - Sequoia Signs ConcordIdentification Signs

After a good directional sign brings you to your location, an identification sign actual tells you when you reached that location. Think about a much smaller type of sign, but not less important. When you reached the hospital, you still want to make sure to reach the correct department. This is where identification signs come into place.


Regulatory Signs

Perhaps the least fun type of sign, but one that cannot be forgotten. The focus of Regulatory Signs is on safety and liability. At Sequoia Signs & Graphics we always try to incorporate your branding into your signs, however Regulatory Signs often need to comply with local, state or national rules. ADA compliant Signs are an example of regulatory signs.


Regulatory Signs - Sequoia Signs Walnut Creek, CAInformational Signs

Informational Signs are the ones that actually should answer questions. Do you have a waiting room? What are your opening hours? Where is the pick-up location? Do you have WIFI? Informational Signs give answers to these questions. As a result symbols are often used for this type of sign, to make the information more clear and to the point.

One important factor that all wayfinding signs have in common, is that they need to be uncluttered and straight to the point. They can definitely be branded but our designers will make sure that the main message does not get lost. We will use the correct fonts, sizes and contrast for your sign design.

Need some advice on the correct type of Wayfinding Signage for your facility? Our experts are available to assist with your request and provide a free consultation at your location. You can call us at (925) 300-1066 or email to [email protected].

Architectural Signage in the East Bay

Architectural Signage in the East Bay

When we tell people our company specializes in architectural signage, we almost always get the same response: “What is architectural signage?”

The answer, while simple in many ways, is almost as complicated as our friends and clients imagine!

Architectural signage can come in a myriad of shapes and forms.  At its core, it is a wayfinding system that directs individuals, crowds, or vehicles through a given complex or structure.  Ideally it will fit in well with the surrounding and provide an aesthetically pleasing effect which enhances the surrounding architecture.  Architectural signage is seen on almost any big campus or office complex, but it can also be included in smaller jobs to add just the right touch of class and lift even a small project above its peers.

For developers, architectural signage is often one of the more important aspects of a project even if it is relatively low on the cost structure relative to the entire job.  Signs are seen by almost everyone entering a building, campus or complex and whether or not they consciously note the signage, it is a big factor in the impressions they leave with. A great wayfinding system will fit in with the environment, meet all required codes and truthfully impress visitors to the area.

At Sequoia Signs, we believe in visual branding that goes beyond displaying your logo.  This means your marketing efforts don’t stop with advertisements or a digital ad campaign. Your clients will be visiting your building and they will notice a well-planned business sign system even if it is not tied directly to you.  The same goes for an elegant interior wayfinding plan. Sometimes these will involve your logo and branding, other times it is just the high-end effect that resonates with your clients.

Are you looking for help on a new wayfinding system for your building, campus or building complex?  We specialize in architectural signage and we would love to help!

Give us a call for a complimentary consultation and we will help you elevate your environment.

At Sequoia Signs & Graphics, our clients Stand Tall & Get Noticed!

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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