How often do you see plain white trucks on the highway, driving on a city street, parked on a city street or parked in someone’s driveway. We see this all the time and all we can think of is wow- such a waste of easy marketing space that can be accomplished with fleet graphics!
Studies have shown that vehicle graphics are one of the most cost effect means of advertising. Especially box-trucks! These are giant canvases just waiting to become your company billboard. Of course, you’ll want to do it tastefully but there is really no better way to make an impression in potential clients minds- and then repeat that impression over time. We all know that repeated exposure can really help your company and your message resonate and bring in more business.
We love working on box trucks and any fleet vehicles as they can really transform from when they arrive to when they leave our facility in Pacheco, CA.
The good folks at Alden Lane Nursery approached us about putting a vehicle wrap on their new box truck and we were excited to help. Initially, we ran into a very common issue because bix trucks are so large. Our client liked a photo on her computer, but when we showed her how it would look 20′ x 10′ she decided it wouldn’t work. In this case, it wasn’t just resolution (we need hi-resolution files for sure!) but it was an artistic photograph style that uses a single focal point. It looks great from a distance, but up close the other areas were too blurry. In the end we found these great photos that came out awesome and our client loved it.
By the way, the sun was shining when we took this photo, but the sun that you see is in the image- very cool.
Do you have a Box Truck that should be working harder for you with a custom vehicle wrap? Give us a call! 925.300.1066 We would love to help.
Countless studies have all come to the same conclusion- one of the best ways to spend your marketing dollars it to add graphics to your fleet of vehicles. These vans or trucks travel all around almost every day and they are mobile billboards- advertising your services to all.
We recently had the pleasure of working on two delivery trucks for the Contra Costa County Library and they came out GREAT! The images are crystal clear and so is the messaging! One doesn’t typically think of a library as a warp customer, but we are all branding in some way or another. The art was designed by the library so we can’t take credit, but we printed and applied.
The vinyl we use when wrapping a vehicle is usually cast vinyl which is the highest quality. It allows us to wrap over curves or in the case of these trucks- over the rivets. Beyond that, it has the best durability against the elements. Let’s face it- in the long run, Mother Nature will win, but if we use high quality vinyl we can be comfortable that the image quality will remain robust for much longer.
We now offer FINANCING for Business Channel Letter Signs and Vehicle Wraps, click HERE for more information.
Fleet graphics can be one of the best advertising tools in your playbook! While, of course, a strong business will have the full complement of marketing tools, repeated visual reminders are a great way to impress your logo and availability to your service market. Studies have shown that vehicle graphics can be one of the most cost effect ways to market a business and when you have a fleet- the results are multiplied!
We had the pleasure of working with Smart Air Experts on their fleet of vehicles. The people there are great and really know there stuff when it comes to heating and air-conditioning. They approached us with a fleet of eight un-branded vehicles and were looking for a plan to create create custom wraps for all of them with the company logo.
Our design team worked with their logo and consulted with the owners to develop a few ideas. After working through several revisions, we came up with an eye-catching wrap design that everyone loved. Then came the challenging part…. Smart Air’s fleet was not uniform. Our team had to re-craft the design to fit trucks, small vans and large vans. We love a challenge and before long we had all the designs created and ready for implementation.
custom vehicle wrap and graphics
custom vehicle graphic and vehicle wrap
The next step is to print and apply the graphics. At Sequoia Signs & Graphics, we only use premium wrap quality vinyl- in this case we used Avery 1105 paired with MPI1360 Laminate. Our design team has to take the wrap design and panel it onto the vinyl so that the seams fall in the best places on the truck. If you were to step close to the vehicles, of course, you can see the seams, but the important thing is that the casual observer from 10-20 feet just sees the marketing message. Once the panels are printed, laminated and cut, our design crew hands them to our installers who are experts in wrap vinyl.
Wraps look great once they are on, but most people do not realize the tricks and intricacies of wrapping a vehicle. Our team carefully lines up the panels, then applies them one by one, being careful to sink the vinyl into the grooves and to eliminate any trapped air. Once everything looks great and good to go- they go over the entire vehicle one last time with a steam heater. By heating the vinyl up to 200 degrees again, they ensure that the edges and grooves stay as they should. Premium wrap vinyl is known as ‘cast’ vinyl and when it is heated above 200 degrees, it essentially forgets its old shape. When it cools, it no longer wants to pull away from the curves as lessor quality materials might.
Do you have a fleet of vehicles that you want to stand out in the community? From design to installation we have you covered! Contact us! We would love to help.
At Sequoia Signs & Graphics, we want our clients to “Stand Tall & Get Noticed!”
Perhaps one of the easiest and most cost-effective ways to constantly promote your business is with a vehicle wrap. Out in traffic, it’s hard not to notice a car covered in a well-designed logo, whether it fits on the panel of a door or the back of a truck, or it covers the car from bumper to bumper. It’s one of the best ways to make your hard work continue to work for you.
What better way to promote your business than when you’re actually working, right? We think you should consider some new vehicle graphics to help promote your company here in San Ramon. Here’s why.
The Outdoor Advertising Association of America has found that vehicle wraps are one of the best values in marketing— for such a low cost, it has one of the highest levels of visibility and brand awareness. In fact, a striking, graphic vehicle wrap can generate between 30,000 and 70,000 views in just one day alone. That kind of high-visibility publicity just can’t be beaten!
Wrap signs can be used for a number of purposes, and because of the relatively low cost of a vehicle wrap, they can serve you in both long-term and short-term ways. Since a vehicle wrap creates so much daily awareness, you can permanently install a vehicle wrap for up to 5 years to promote your business as a whole. Or, if you prefer, you can use a vehicle wrap to launch your new marketing campaign or promotion. In either scenario you are doing the following things:
Localizing your advertising to your specific surrounding area here in San Ramon
Creating brand consistency in your marketing by unifying your company’s look and branding with your company vehicle
Advertising your company constantly with full control of the design
With care, our vehicle wraps can last for up to 5 years; a wrap will not only protect your car’s paint for future potential resale, but it also works for you 24 hours a day, 365 days a year. Over the span of 5 years, a beautiful, well-designed vehicle wrap ends up costing you only a few dollars per day! For less than the cost of a cup of coffee at Starbucks, you take your brand with you wherever you go.
Out and About
Do you drive your car when you’re not on the clock? Imagine your brand-new truck graphics on the side of your vehicle parked at Forest Home Farms, or at The Golden Skate: suddenly a blissful outing with your family doubles as free publicity for your company, but all you have to do is focus on enjoying your afternoon.
Another benefit? If you take your vehicle on calls to meet with clients or drive back and forth to a job site, your car is advertising your work as you do it. With exterior signs outside your brick and mortar location, or indoor signs, your advertising exposure is limited to passersby or others who work in your building, but with a vehicle wrap, you take your advertising with you.
Suddenly you are generating business in the same subdivision, merely because a neighbor saw you parked in a nearby driveway. People trust their neighbors, especially when it comes to hiring someone for a home improvement or repair task, and it’s likely you’ll start to pick up new clients in the same neighborhood with your new vehicle graphics.
Do you find yourself driving to Bishop Ranch regularly for business? Think of all the opportunities to promote your company while you’re there! With 600 companies on site, there are countless opportunities to grow and expand your business just by parking your car outside- especially if you park strategically so that your car catches the eye!
There couldn’t be a better place to promote your work than at a place of business like Bishop Ranch, where such a huge percentage of San Ramon residents will see it.
How It Will Look (and How it Will Work for You)
Vehicle wraps and graphics can come in all shapes and sizes to match not only your vehicle but your branding and style as well. Our vehicle wraps are 100 percent safe for your car or truck and are drastically less expensive than a new coat of paint, plus they make your company vehicle a part of your business’s overall aesthetic. A logo emblazoned on a truck is memorable, and it also projects an image of being well-established and professional.
Your vehicle graphics can come in the form of a full vehicle wrap, with a full-size image on the rear or side of your car (or both!), or it can advertise on a smaller scale with a partial wrap if that’s more your speed. We work with you to find a design for your vehicle that fits with your logo, your branding, and your preexisting graphics. If you want to add logos, change the color of your car to match the company logo, or even add exciting details like chrome or racing stripes, we are here for you.
Another option? Maybe you want your entire fleet of vehicles to be cohesive and on-brand, so you do custom wrappings for each one. Or maybe you do a product sampling out of the back of your wrapped vehicle. Perhaps you change the wrap every few months to match the offer.
You can have lots of fun with it! You could even try a “Where’s Waldo” type of campaign and have customers snap a picture of the car for Instagram or report the location of the vehicle on Twitter as part of a fun promotion or contest to generate buzz or involve local radio stations like KOHL to take part in the challenge. All of the sudden, your vehicle wrap is working for you, involving social media, and constantly enhancing awareness and visibility of your company.
Ready to take your advertising out on the road? Contact us today with questions or ideas. We’re ready to give your big ideas some wheels and take them out for a spin!
Every business owner knows the crucial benefits that a good advertising strategy can provide. A dynamic way to increase these benefits and add a powerful advertising tool to your business’s arsenal is through vehicle wraps. In this post, we’ll guide you through what these tools are and exactly how they boost your business.
What is a Vehicle Wrap?
Vehicle wraps, alternatively called car wraps or truck wraps, are large-scale custom signs often made of vinyl. These vinyl wraps are digitally printed, meaning they allow for high flexibility for lettering, graphics, and designs, allowing for a fantastic mobile advertising opportunity with several benefits as outlined below.
Spreading the Word
Vehicle wraps are memorable ways to effectively capture the attention of your target market. Even more, because you company vehicles are highly mobile, it ensures that even those outside of your market see the advertisement. This is especially helpful for service-based businesses whose market is not constant, but a flowing demographic based on arising needs.
Wrap graphics are highly effective advertising tools for companies of any size, including smaller niche-driven companies as well. Additionally, with the current marketing focus leaning toward online and social media marketing, a vehicle wrap is a unique way to make your business stand out while ensuring it is seen and remembered by those in your area.
Brand Value and Reputation
Whether you operate a small business with a company car, a mid-size business with a large truck, or a large-scale business that operates a fleet, there’s a vehicle wrap to suit your needs. With a wrap, you can promote your company’s branding while stylishly building a solid reputation on a daily and mobile basis.
As wrapped company vehicles catch the eye of target markets, your car, truck, or fleet graphics will become a well-known and highly-perceived professional presence in your area. This builds trust and familiarity for your company’s reputation, and in-turn adds brand value to your organization.
High Return on Investment
The extremely low cost of vehicle wraps paired with their raw advertising and brand-building power enables a surprisingly high return on investment. To put this in perspective, many large-scale business wraps can be purchased for a price similar to a month-long billboard advertisement.
The difference? While a billboard lasts a month and is limited to one zone for advertising, your vehicle wrap can last up to five years and has unlimited 24/7 potential for reaching several advertising areas.
At Sequoia Signs and Graphics, we provide dynamic and affordable options for custom vehicle wraps as well as unmatched customer satisfaction. Contact us today, and let’s give your business some serious advertising power.
Vehicle wraps are large sheets of adhesive-backed vinyl film that come in a huge variety of colors or printed graphics with matte, satin or gloss finishes. They can be applied to cover part or all of the vehicle. Once in place they look like the surface of the vehicle has been painted. However, vehicle wraps are much cheaper and much less permanent.
2. What do vehicle wraps cost?
It varies, mostly because each wrap is custom-designed for the vehicle it goes on, and the color, graphics, or branding it will feature. Vehicles larger than a car like vans and trucks will need more square footage printed, increasing materials costs. A complete wrap, which covers door jambs, inner door frames, and sills are more expensive than a partial wrap. Elaborate designs will be more expensive than simple ones due to the design work and complexity involved.
3. Will a vehicle wrap damage your paint?
Vehicle wraps are safe to apply and safe to remove. While they are in place they may help to protect your paint from wear and tear by adding an extra layer between your paint job and the elements. In fact, some auto owners use vehicle wraps exclusively as a protective coat, helping to keep the vehicle below looking fresh and clean. However, be careful that ALL installations and removals are handled by experts. Poor service can result in scratches, poor adhesion, or even paint stripping.
4. What happens if my wrap gets damaged?
Depending on the level of damage and the design on your vehicle wrap, all or part of the installation may need to be removed and replaced. Typically the damage will be localized enough that the affected section can be isolated and carefully removed, leaving the rest of the wrap in place. A new piece of film is then installed to cover the gap and the finished result looks just like new. If there is too much of the wrap to repair, or if the level of wear means that a freshly printed piece won’t fit in, you may have to start over from scratch.
5. How long will the wrap last?
That depends on what quality of material you pay for and how much sunlight and rain your wrap is exposed too – as well as the color and design. Some designs may show wear faster than others, while sunlight and weathering will degrade the surface more quickly. A high quality material, cared for properly, can last up to five years, and once it is removed the vehicle below will still look great.
To get started with a vehicle wrap for your personal or company vehicles, call the team here at Sequoia Signs & Graphics, Inc. We would love to help show you what you can do to decorate and illustrate your vehicle, and are ready to help you with all your vehicle wrap needs. Call today at (925) 300-1066.
Our goal at Sequoia Signs is to make only the highest quality signs, with the highest quality materials, on the best equipment in the industry. Above all, impeccable customer service is our #1 priority.