Sign Lighting

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Custom LED Light Up Signs are hard to ignore and that’s exactly why you want to invest in an illuminated sign for your business. Home to the University of California, Berkeley provides plenty of business opportunities. There are many options to choose from when it comes to Lighted Outdoor Business Signs (which you can find here). Every LED Light Up Sign provides it’s own benefit, which we have summarized for you in this article.

Custom LED Light Up Signs - Sequoia Signs Berkeley, CA

Benefits of Custom LED Light Up Signs

Visible day & night

Although this almost seems too straightforward to mention, it’s one of the most important benefits of Custom LED Light Up Signs. If your business sign is not illuminated you might loose out on potential customers, simply because your storefront is not visible enough. Even beyond your opening hours, you can benefit from lighted signs to create awareness of your company.

Variety of Sign options

When we are talking about LED Light Up Signs, we are not talking about just one type of sign. Custom Lighted Signs come in a variety of options, including one that’s right for your business. From individual channel letters to digital signs, pylon signs & light box signs, the options are endless and within different budgets.

Customizable design

No matter the font, logo or color, at Sequoia Signs & Graphics we can match the design of your sign with your company branding. We understand that the design and visual appeal of your sign are critical and therefore this is an important step in the process. Our creative team of graphic designers will ensure your custom sign is an accurate representation of your brand.

Multiple mounting options

Apart from the visual aspect of the sign, it also needs to be suitable to be mounted on your facility or storefront. The surface of the wall and the accessibility of the electricity needs to be taken into consideration. Therefore LED Light Up Signs are available with different types of mounting options. For example, a Lightbox sign can help to hide a previous sign. When it comes to Channel Letters Signs, they can either be installed flush mounted or on a raceway.

Affordable & Low Maintenance

Although a non-illuminated sign might be more cost effective then an illuminated sign, they still are affordable. LED illumination is energy efficient and therefore cost efficient. Furthermore LED Lighted Signs require low maintenance, resulting in a lower overall cost.

Custom LED Light Up Signs for business - Sign Company Berkeley, CA

LED Light Up Signs in Berkeley, CA

Did you ever run into the challenge of not being able to find a business due to a lack of good signage? Make sure that this doesn’t happen to your business and invest in effective signage. You can rely on our experts at Sequoia Signs & Graphics, serving your business in Berkeley and the entire Easy Bay region.

Call us today at (925) 300-1066 or fill in the contact form for a quote for your next Sign Project!

Light Up Your Business with LED Signs

Light Up Your Business with LED Signs

Custom LED Business SignsWhile outdoor signs are a fantastic way to bring awareness and dynamic advertising to your business, why not step it up a notch with powerful LED signs? LED signs are unique, effective, and pack many versatile benefits as well!

What Can LED Signs be Used For?

Chances are you’ve already come across several LED signs before. This method of signage lighting is an extremely popular and effect method. Use ranges from traffic lights, wayfinding signs, and oriented directional signs to banners, outdoor signs, floor graphics, and several in between.

They can be used as a business marker, letting your customers know where you are, as advertisements, or even functionally to give directions or ensure safety. LED signs are everywhere, but their popularity doesn’t mean they won’t be affected.

Customization

LED signs come in a variety of displays and work well on both panel signs and pylon signs. You can also add effective and eye-catching vinyl lettering to convey the message your business needs. So, whether you need vibrant custom directional signage, basic direction signs, custom signs for advertising purposes, or a simple sign to mark the location of your business, LED signs can accomplish that.

Eye-Catching Quality

Did you know that LED signs are the brightest form of signage? This is why they are used so often for directional signs. Direction signs need to be as effective as possible in order to function properly. Keeping in mind many people often view these signs while driving, LED signs ensure that directions and information are transferred to these people so they can get where they need to go.

When you bring this effectiveness to your business signage and pair it with vinyl lettering and graphics, you create an extremely powerful marketing tool that really works. These signs are attention-grabbing. Once you have a viewer’s attention, you then have the ease to transmit your message. This works as around-the-cloud advertising that only gets better at night, compared to traditional outdoor signs.

Cost-Effective and Energy Efficient

Another big plus of LED signs, is they require significantly less energy than other similarly lighted signs. This means the less energy needed to light up your custom LED signs, the less money spent on lighting the sign overall.

Additionally, LED signs are often cost-effective when compared to other forms of marketing whether it be traditional print marketing or online advertising campaigns. This fact, paired with the ability to attract customers offline 24/7, makes for an often overlooked but very powerful marketing strategy.

How Sequoia Signs Can Help

At Sequoia Signs, we pride ourselves in lighting up businesses all over the East Bay region. Our signs help entice customers to these businesses, and our clients love us for it!

If you’re ready to feature a beneficial and dynamic LED sign for your business, then contact us today to receive your free quote!

Why Sign Lighting Is So Important for Businesses

Why Sign Lighting Is So Important for Businesses

Business Sign Lighting

Business signs are one of, if not the most cost effective method of advertising – period. On premise signs are permanent, and that means that they have time on their side. Depending on the store location, traffic on the road and lines of sight, a storefront retail sign can generate thousands of impressions in a short period for one up-front expense.

But that cost effectiveness is dramatically reduced if the signs are not clearly visible  due to low light conditions. People won’t see your signage if it isn’t clearly visible or if other signs in the area are brighter and easier to read.

Alternatively, sign lighting can increase clarity even during daylight hours, while at night your lighted sign will stand out even better. Illumination from your signage can also help deter theft by brightening the location around the front of your store.

If you want to get the most out of your business signs, sign lighting is not optional. But, once you decide that lighting is needed, you need to decide on the right lighting for the job. And for that, you need the experts.

Lighting Intensity

The visibility of lighted signs is a function of the size of the sign, the luminescence of the lighting elements, and the distance at which the sign is viewed from its target audience.

  • If the sign is too bright that brightness can turn eyes away or drown out the details of the sign and the information it carries.
  • If the sign isn’t bright enough it won’t be visible at range, won’t be easily noticed, or won’t transfer the vital information to passing customers effectively.

Moreover, as the ambient light in the vicinity increases, the sign must be illuminated to a greater degree in order to support visibility despite the visual competition. This means that business owners may need to increase brightness over time as their local areas develop.

Light Technology

The type of lighting you use in your sign will  determine the look, visibility, and price of the project. The different available options each have their pros and cons. Here are a few options to consider:

  • Neon: a classic option with a unique look but high up-front and lifetime price
  • LEDs: which are cheaper, brighter, and use minimal energy
  • Full Color LED Screens: high investment price, but provide flexibility to display varied messages
  • Floodlights: very cheap to install, though externally-lit signs result in less nighttime visibility than internally-lit options

To get started with high performance, high-visibility, well-lit signage for your company, call us at (925) 300-1066. The expert sign makers here at Sequoia Signs & Graphics, Inc. are always happy to answer your questions and are ready to design and build the signage you need for your situation, guaranteed.

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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