School Signs

Consistency is Critical in Branded Signage

Consistency is Critical in Branded Signage

Branding is the heart that beats at the core of any successful business. It’s the spice that sets a company apart from its competitors and creates a lasting impression in the minds of consumers. But what exactly is branding, and why is it so vital to the success of a business?

Branding is the creative process of crafting a unique identity for a product or service. It’s about creating a persona for your business that resonates with your target audience. This identity is conveyed through a symphony of elements, including a company’s name, logo, slogan, and overall visual aesthetic. Signage is one of the most powerful tools in this symphony, it’s the face of your business that greets customers as they approach your store or office. A well-designed sign can make all the difference in the first impression a customer has of your business.

But branding is not just about having a pretty logo or a catchy tagline, it’s about creating an emotional connection with consumers and establishing trust and loyalty. Think of some of the most iconic brands in the world, such as Coca-Cola or Nike. These companies have masterfully used branding to create a strong emotional connection with consumers. When we see the iconic Coca-Cola logo, it evokes memories of sharing a cold soda with friends on a hot summer day. Similarly, when we see the Nike swoosh, it invokes feelings of determination and athleticism. These brands have successfully created a narrative that goes beyond just their products, they have created a lifestyle that consumers aspire to be a part of.

One of the most crucial elements of branding is consistency. From subtle colors and fonts to obvious design aesthetics, consistency in displaying a brand is key for recall and loyalty. In the Nike example, the iconic swoosh can be portrayed in a multitude of colors, but it is always proportionally the same size and aligned in the same manner. You recognize the brand without the written word Nike included with the swoosh.

St. Mary’s College in Moraga, CA is no stranger to the importance of consistency in brand. Throughout its campus, they have been diligent in incorporating consistent brand elements in all its signage. This contributes to the creation of an overall consistent look and feel at the school. Our team worked to incorporate tiny design details into the signage to match their brand. Interior and exterior dimensional letter signs use the same font. The material vary in the various applications, but the missionary look in the anodized bronze is consistent throughout the campus.

Consistent branding also helps to establish a company’s credibility and authority. A well-established brand can command a premium price for its products or services, because consumers perceive that brand as being of higher quality and value. A strong brand can help to build trust with consumers, which is crucial in today’s marketplace where there is so much competition. 

Another important aspect of branding is the role it plays in differentiating a company or school, from its competitors. In today’s world where consumers have a plethora of options to choose from, it can be challenging for a business to stand out. But a strong brand can help to make a company more easily recognizable to potential customers, it can make the company’s products and services more desirable and valuable, it can give the company a sense of exclusivity and make it more desirable for consumers to choose it over others. Signage is one of the most powerful tools in this process, it helps to make your business stand out and be noticed, it helps to create an emotional connection with customers and differentiate your business from your competitors.

Signage plays a vital role in creating a consistent brand; it helps customers to easily identify your business and create an emotional connection with your brand. A well-designed and well-placed sign can make all the difference in whether or not a customer chooses your business over your competitors. How does signage play a role in your brand identity? What consistent elements do you showcase through signage? Does your signage reflect your brand? Our team at Sequoia Signs can help you answer these questions and create beautiful branded signage.

Signage at Athletic Facilities & Schools

Signage at Athletic Facilities & Schools

Wondering what value signs add to athletics facilities? Beyond the obvious of improving the aesthetics, athletic signs can motivate, inspire, showcase, inform and honor. Some of the most rewarding jobs we have had the pleasure to complete are with our local schools and athletic facilities. 

DVC Athletic Signage

Signs offer may benefits to athletic organizations and sports facilities:

1. Donor Recognition

Many athletic programs and facilities are funded by private donors, alumni or local businesses. Signage plays a primary role in recognizing those donors for their contributions and support. St. Mary’s College in Moraga used dimensional letter signs on the exterior of the Player Development Center to honor its major funder. Scottsdale Swim Club incorporated local businesses into the new scoreboard with full-color logos below the digital display. Seven Hill School created a unique donor wall to give recognition to all the patrons who support the school. 

St Marys College Baseball Player Development Recognition

Swim Club signage Walnut Creek, CA

School donor wall Seven Hills School Walnut Creek, CA


2. Sponsorship Showcase

Athletic facilities can often present challenges for signage. They often lack traditional surfaces or standard sizes. We worked closely with the Ultimate Fieldhouse in Walnut Creek to create unique signs to fulfill sponsorship agreements. With 20-foot tall, open ceilings and basketball stations against ever wall, we had to get creative. We devised a banner with weights inserted into the lower edging that hung from the rafters. This 25-foot banner was sturdy enough to withstand impact from basketballs and predominately showcased the program sponsors. Similarly, we wrapped support beams with sponsor-branded impact pads that served a dual purpose of protecting the players and highlighting a key sponsor.

Athletic facility signage

Sponsorship Signage

3. Motivation

Signs can create motivation and inspiration within an athletic facility. These magnetic wall graphics at COPA soccer training facility feature full-capacity soccer stadiums across from the world. Talk about inspiration to become your best!

COPA fitness Magnetic wall graphics

4. Information

Carondelet High School in Concord needed some informational signs for its athletes and visitors. We worked with the athletic department and school facilities manager to create temporary and permanent signs. The stand-alone fabric banner in the weight room informed athletes of the equipment and programs at that location. These signs were light and portable to accommodate various locations within the room. The outdoor directional signs helped guide visitors to the location of the fields and courts throughout the campus.

Carondelet High School Athletic Informational Signage

Carondelet Sports Facility directional signage

5. Honor and Reward

Lastly, and most importantly, are the gymnasium banners that serve as timeless trophies for the championship teams. We’ve had the pleasure of working with many schools and universities throughout the Bay Area that honor their student-athlete champions with gym banners. Whether it’s a 6th grade cross country title at Orinda Intermediate School or an NCAA title at St. Mary’s College, these banners serve as sources of pride and unity for the entire student body.

Orinda Intermediate School Award banners

St Mary College Athletic Award banners


Let us know how we can help with signage needs at your sports facility or athletic department. Give us a call to schedule a consultation!

Helping East Bay businesses get noticed with custom business signs

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Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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