Multi-Family Housing

How Signage Contributes to the Rebranding of a Multi-Family Development

How Signage Contributes to the Rebranding of a Multi-Family Development

Rebranding a multi-family housing development is an interesting topic for developers. Rebranding not only provides an excellent opportunity to broaden a resident base, but it can contribute to increased retention rates and positive property reviews. When executed correctly, rebranding a multi-family property can bring the entire property to the next level. 

Signs rebranding

A rebranding of a multi-family housing development starts with the actual creation of the brand. Before designing a new logo and its colors, it’s crucial to understand the type of residents you would like to attract. What kind of atmosphere would you like to radiate towards your residents? Perhaps in order to achieve your goal, even a new name might be required. A property rebranding often goes hand in hand with an upgrade of your facilities, like a temperature-controlled pool, a health club, amenities, or luxury finishes in the units. These types of upgrades create unique selling points and broaden your target audience by offering different price points. All of this contributes towards the creation of the new brand.

When starting the rebranding process, we always emphasize keeping the implementation in mind. A logo design for a web-based business is completely different from a logo design that will be turned into signage and collateral. The color elements are equally important because certain screen colors might not be convertible into print or paint colors. Therefore, it’s important to find the right type of partner for your property rebranding.

Interior & Exterior Signs execution

Once your logo design and branding package has been finalized, it’s time to move on to the interior and exterior signage execution. We’ll summarize the most important sign types for your multi-family housing development.

Monument Sign

A monument sign is sometimes also referred to as an entrance sign or community sign. A monument sign creates the first impression of your property; this is especially relevant for potential new residents. These are often large investments but can have a powerful impact.  A professional-looking and well-maintained monument sign helps attract the attention of people walking or driving by. When rebranding a multi-family property, it may be possible to use the existing monument structure. Refurbishing an existing sign is a great option to create a new look for your property while keeping the cost low.

Wayfinding Signs

Wayfinding signs and directional signs have a more practical purpose for existing residents and their visitors. Good wayfinding signage contributes towards a good experience, especially for visitors, because they help people find their way around the property. Apart from the practicality of wayfinding signage it also contributes towards the overall look and feel of the property, by incorporating your branding. Don’t forget when you are adding new facilities to your property, to update your wayfinding signage as well.

Unit Numbers

Every unit at the property needs its own unit number, with clear visibility. At Sequoia Signs & Graphics, we incorporate your branding on each unit number sign. Keeping in mind the size, font, and contrast colors to ensure good readability. If your property is an interior apartment building, all unit number signs need to be ADA compliant in order to comply with the Americans with Disabilities Act to pass inspection. ADA compliant signs include more than tactile and braille. As a licensed California sign contractor, Sequoia Signs ensures your signs meet all requirements for California’s ADA Code.

The above are just a highlight of the most important multi-family housing signs for your development. Contact our team today to start the conversation about rebranding! Scroll down to fill in the contact form or click here.

Which Signs Do I Need for a Multi-Family Housing Project in the East Bay Area

Which Signs Do I Need for a Multi-Family Housing Project in the East Bay Area

Identifying which signs are needed for a Multi-Family Housing project might seem overwhelming and complicated. Luckily this is our specialty and our experts will take this type of research off your plate. Read on for a summary on the most important signs for your project. An important note: some signs are a must to be compliant and pass your building inspections. Continue to read to find out how to be compliant.

Monument Signs for Multi-Family Housing project - Sequoia Signs East Bay

Monument Signs

Let’s start on the outside, the first impression of any visitor or resident. A Monument Sign is the first introduction to your property from the main street. The Monument Sign always includes the name of the community, along with the address number. Both will help to identify the location for easy reference. Monument Signs are available within a wide budget range, depending on your requirements. At Sequoia Signs & Graphics we can custom design your design, following existing architecture or come up with a design proposal from scratch.


Directional Signs

Directional Signs become necessary as soon as you reach the gate of the property. Good directional signs improve the visitor experience, creating a friendly environment. At a Multi-Family Housing project directional signs are mainly used to indicate the house numbers, parking and then the club house, pool or gym if any. Directional Signs are exterior signs, designed for long durability. Furthermore readability is important so we keep that in mind while designing these signs.


ADA Signs for Multi-Family Housing project - Sequoia Signs East BayADA Room Signs

Now we are moving on to the type of signs that are a must in order for you to be compliant and pass your inspections. All units need to be equipped with an ADA Compliant Room Sign. An ADA Compliant room sign is installed on the latch side of the entrance door, including tactile and braille. If you would like to read more about ADA Signs for Multi-Family Housing, have a look at this article. One of the fun aspects is to be ADA compliant and design a good looking sign at the same time. Our design team is specialized in designing these type of signs. Keeping in mind the ADA guidelines in combination with the interior design & architecture of the project.


Regulatory Signs for Multi-Family Housing project - Sequoia Signs East BaySafety & Regulatory Signs

The least fun part of the sign project is usually the safety & regulatory signs. Hereby think about emergency exits and evacuations maps but also non-smoking signs or elevator signs. Our team will make sure to include all the necessary signs in your proposal in order to meet the safety regulations. All Safety and Regulatory signs will also be designed to be compliant and matching the design at the same time.

Do you have any further questions about which types of signs are required for a Multi-Family Housing project? Feel free to give us a call (925) 300 1066 or fill in the contact form below to be in touch with one of our consultants.

Helping East Bay businesses get noticed with custom business signs

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Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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