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The best Lighted Outdoor Business Signs for your company in Concord, CA

The best Lighted Outdoor Business Signs for your company in Concord, CA

Lighted outdoor business signs are a great advertising opportunity for your company in Concord, CA. If you are  looking to open a new company and want to stand out from your competitors? Our design team at Sequoia Signs & Graphics are specialized in commercial sign design. In addition to storefront signs, also window graphics, wall graphics, a lobby reception sign and directional signs can’t be forgotten.

Lighted Outdoor Business Signs

An illuminated storefront sign can make you stand out from the competition, but it is also the first impression for a new potential customer. Therefore it’s important to invest in a professionally designed and fabricated outdoor business signs. Although it’s an investment, it provides long term benefits. At Sequoia Signs & Graphics we offer different type of Lighted Outdoor Business Signs. Let’s find out what is right for your business.

Channel Letters

Regular Channel Letters are actually Front Lit Channel Letters. As the name suggests they have illumination from the front. When referenced to a Channel Letter, usually this means a Front Lit Channel Letter. This type of illuminated sign uses light to illuminate the face of the letter. The faces of the letters are made from acrylic and are available in stock colors. If you are looking for a custom color, we’ll apply digitally printed graphics on a white face. This will give you the opportunity to convert any custom logo into a channel letter sign.

Lighted Outdoor Business Sign - Sequoia Signs Concord

Back Lit Channel Letters

Back Lit Channel Letters are also referred to as Reverse Channel Letters or Halo Letters. This is because the illumination gives a halo affect and is applied on the back. Reverse Channel Letters are gaining in popularity because they provide the most classy look, amongst all types of Lighted Outdoor Signs. Especially for non-commercial facilities they are a great option.

Reverse Channel Letter Signs - Sequoia Signs Concord

Front & Back Lit Channel Letters

By now, most likely you can guess that the Front & Back Lit Channel Letter is illuminated from the front and the back. It’s basically a combination of the first two types of channel letters. If you are looking for a more dramatic effect and want to make sure to stand out, this is the type of sign that you are looking for. Another advantage of a Front & Back Lit Channel Letter Sign is that it increases visibility and readability.

Front & Back Lit Outdoor Business Sign - Sequoia Signs Concord

Together with our experts we look forward to learn more about your requirements and find out which type of illuminated outdoor sign is right for you. Depending on your budget and storefront we’ll find a suitable solution. Give us a call today to get started on your new signage project!

Multi Family Community Entrance Signs in Walnut Creek, CA

Community Entrance Signs create an impressive entrance for a Multi Family Community. It’s one of the first thing visitors and residents see upon arrival at the community. Sequoia Signs & Graphics works with communities in Walnut Creek and surrounding towns. A community entrance sign is sometimes called a monument sign. If you want your community to stand out in your area, investing in a monument sign is a great decision to make.

Condominium Monument Sign - Sequoia Signs Walnut Creek

Who can benefit from a community entrance sign

Sequoia Signs & Graphics has made many signs for residential communities over the years. Different type of communities can benefit from a community entrance sign. We have seen it’s popularity increase over time for different type of communities. Apartments, condominiums, townhomes, senior living communities, manufactured homes/RV parks, Homeowners Associations (HOAs), housing developments are amongst our clients.

Senior Living Entrance Sign - Sequoia Signs Walnut Creek

Multi-Family Community Entrance Sign - Sequoia Signs Walnut Creek

Why to invest in a community entrance sign

It’s quite an investment to get an new entrance sign for your community. As a result, this can make it difficult to convince owners or residents of the need of a new sign. Luckily, there are many benefits of a professional community sign.

  1. Visibility
  2. Durability
  3. Match property architecture
  4. Increase value of the property



Structure of a monument sign

A community sign can be fabricated in different ways and with different materials. However each entrance signs starts with a based. Considering the overall size of the sign, it always comes with a solid concrete base. This is to guarantee safety according to the state guidelines, approved by an engineer. The base of the sign usually is a combination of concrete, poles and steel wire.

For the fabrication of the visual part of the sign, different materials and construction methods can be used. This is determined based on the design of your sign and the budget. A popular material for monument signs is EPS foam. EPS stands for Expanded Polystyrene ( EPS) foam, creating a tough, outer shell. Although the name ‘foam’ is misleading, it’s a very sturdy material, resisting the elements. Due to the flexibility of the material you can make it look like concrete, brick or stones and form it into any shape. Alternative fabrication methods are aluminum, stones, bricks, concrete, HDU or colorcore.

HOA Entrance Sign - Sequoia Signs Walnut Creek

Our experts have the experience to recommend the right material, so you don’t have to worry about that. Based on your design requirements and budget we’ll propose the best solution for your signage needs. As a result, Sequoia Signs & Graphics is your local source for attractive, durable custom monument signs in Walnut Creek. Showcasing the professionalism and longevity of your community.

Call us today at (925) 300-1066 or fill in the contact form for a consultation with a Monument Sign Specialist!

5 benefits of a Lobby Sign to bring your lobby to life with a Custom Office Sign

5 benefits of a Lobby Sign to bring your lobby to life with a Custom Office Sign

Bring your lobby to life with a Custom Office Sign for your company. A Lobby Sign is suitable for many types of businesses. Do you either have a reception, showroom, lobby or waiting room? Read on to learn more about the 5 benefits of a Custom Office Sign.

Benefits of a Custom Office Sign - Sequoia Signs East Bay

Reinforce your brand with a Custom Office Sign

A professional designed Custom Office Sign can reinforce and highlight your brand. At Sequoia Signs & Graphics we will design an eye-catching sign with your branding in mind. The design process goes a step further then just utilizing your logo. We will consider your entire branding when coming up with the overall shape & materials. In other words, your custom office sign will be a representation of your brand.

Capture new visitors

Eye-catching signage in your office is a great tool to capture new visitors. As stated above, a lobby & reception sign is a representation of your brand, showcasing your company. With this in mind, potential customers will be attracted to your company when laying eyes on an attractive sign. It radiates professionalism and care, being the key factors of a new customers decision making process.

Custom Lobby Sign - Sequoia Signs East Bay

A Custom Office Sign to direct your visitors

Quickly and clearly direct your visitors toward your office space with a custom lobby sign. This is particularly important on floors where multiple businesses share the space. For instance, readability here is key, which we will take into consideration during the design process. A well designed sign will enhance your visitor experience by guiding them into the right direction.

Welcome your visitors

A sign in your reception provides a personal touch to welcome your visitors. It will confirm that they are in the right place and set the tone for their experience. Visitors and customers of your business should feel immediately comfortable, which is difficult to accomplish with a non-branded space.

Laser Cut Office Sign - Sequoia Signs East Bay

Set yourself apart

Especially if you share office space it’s important to set yourself apart from other tenants. Use a lobby sign to set your business apart from others on your floor or in your building. Your business is distinct and consumers should know all that you do. Providing a visual representation of the different areas your business serves, can educate your visitors about all aspects of your brand.

In conclusion, a office signage provides plenty of benefits for your business. Have a look at our gallery for some lobby & office sign inspiration. If you would like to take advantage of an eye-catching lobby sign, contact us today. You can give us a call at 925.300.1066 or fill in the contact form below.

Common Design Misconceptions for ADA Room Signs

Common Design Misconceptions for ADA Room Signs

To incorporate branding and design into ADA Compliant Room ID Signs is a top priority for any new ADA sign design. Certainly, ADA compliance has the top priority, but it doesn’t mean that ADA compliant signs can’t be attractive in terms of design! This is a concern that we often hear from our clients. Luckily at Sequoia Signs & Graphics, we consider the best of both worlds, making sure that your ADA Room ID signs are compliant AND have an attractive design.

Misconception about ADA Compliant Room ID Signs

​It’s a common misconception that ADA Compliant Signs must be plain and bland. Although they need to be designed following the ADA guidelines, this is a common misconception. To comply with the Americans with Disabilities Act, we’ll have to follow the design policies, but those guidelines are more flexible than one may think.  Therefore, your company’s branding can easily be incorporated into the design while still following the ADA guidelines!

Let’s have a look at a few guidelines that are related to the design of the sign. If you would like to know more about how to be ADA compliant and pass your signage inspection, read our other blog.


There are no stipulated colors, meaning that you are totally flexible in using your company’s colors for ADA signs and you’ll still be ADA compliant. The only requirement concerning the color of the sign is related to the contrast of the colors. ADA Compliant Signs require a contrast of 70% between the tactile and background color. This translates into making sure that either the tactile or background color needs to be darker than the other. However, you decide which color is darker and which color is lighter through your company’s branding. 


The material used for ADA signs is required to be non-glare. Sharp edges also must be avoided for safety reasons. At Sequoia Signs & Graphics, we have a large variety of materials available. When looking at your branding and the interior design of your space, we can propose a material that fits both. Some options include, but are not limited to wood, acrylic, or brushed silver.


When it comes down to fonts, there are a few more restrictions, unfortunately. The copy must be in all caps and the font must be San Serif. The ADA Compliant font restrictions will help you select a font that enhances readability. Italic, script, bold and decorative fonts are not allowed. If your branding includes this type of font, we will work together to find an alternative and come to a mutually agreed font. Apart from your signs being ADA compliant, you also want your signs to be readable. After all, that’s the main objective of the sign!

When designing ADA Compliant Room ID Signs, we see it as an opportunity to improve your branding through signage. Notwithstanding the design limitations, we can create powerful, effective, and compliant signs that extend your brand for increased awareness and consistency.

Hopefully, we were able to take away some doubts about the creative designs for ADA Signs. Are you ready to get started? Give us a call today or fill in the contact form, and we’ll be in touch shortly.

Increase the value of a Multi-Family Community with signs in Walnut Creek, CA

Increase the value of a Multi-Family Community with signs in Walnut Creek, CA

Increasing the value of a Multi-Family Community with signs is just one benefit of good signage. Monument sign, apartment number signs, wayfinding signs, just to name a few of the sign types that are essential in a Multi-Family Housing Community. Incorporation of your community branding and architecture is an important element of professional and attractive looking signage. Let’s look into 3 different ways to increase the value of your Multi-Family Community.

Multi-Family Community Entrance Sign - Sequoia Signs Walnut Creek

1. A good first impression at the entrance

The entrance sign of a community, also called monument sign, contributes to a good first impression. A good first impression will first of all affect current tenants, creating a luxury feeling of their community. Secondly a high-end entrance sign can increase value of the property by attracting new tenants. Investing in luxury features for your monument sign will elevate your communities appearance. A well designed entrance sign has a good balance between the architecture of your property and your communities branding. In addition to the monument sign, some luxury features to enhance it’s appearance include landscaping and lighting.

2. Enhance the feeling of ‘Community’

Multi-Family Community DirectorCreating a strong community feeling is a way to reduce tenant turnover and improve retention. Retention helps to reduce a lot of property costs, including sales costs, marketing, vacancy cost but also maintenance and cleaning. Well executed branding can contribute towards the retention of tenants. Effective exterior directional signage contributes to a certain level of safety for the tenants and their visitors. Safety is the number one priority for many tenants, living in a multi-family community. Effective wayfinding signage can also help tenants make use of the facilities more. Resulting in building tenant retention.

3. Attention to detail of your Multi-Family Community

Details matter! This often refers to the service provided by a community, but details also matters when it comes down to the maintenance of the property. The maintenance of the property includes well taken care signage. If you provide much attention to detail, this will help you to increase the value of your community. When investing in good signage, the maintenance factor plays a role. Well designed signage, with the right materials, requires less maintenance. This will provide a better overall look and care for detail.

Multi-Family Community Wayfinding Signage - Sequoia Signs Walnut Creek



Although investing in good signage might look like an overwhelming cost, it’s actually only a small cost compared to the overall investment of a new development. And at the up side, well designed and fabricated signage will provide many benefits to your community that last for several years. Entrance signage, unit number id’s and wayfinding signage is an extension of your brand, contributing to it’s overall appearance.



At Sequoia Signs & Graphics we have experience working with multi-family housing developments, designing, fabricating and installing signage. Give us a call at 925.300.1066 or fill in the contact form, and we’ll be in touch with you shortly.

Which Type of Vehicle Wrap or Graphic Is Right for Your Vehicle Fleet in Oakland, CA

Which Type of Vehicle Wrap or Graphic Is Right for Your Vehicle Fleet in Oakland, CA

The type of vehicle wrap or graphic that is right for your vehicle fleet depends on several factors. Graphics for your vehicles are considered a driving billboard if executed right. In addition to the advertising opportunity it ads credibility to your company. We can all agree on the preference of a service van with graphics opposed to a dodgy looking white van. In this post we’ll describe the different types of vehicle graphics to help you find out what is right for your vehicle fleet.

Die-cut Vehicle Graphics - Sequoia Signs Oakland

Type 1: Die-cut Vehicle Graphics

Die-Cut Graphics are the most affordable option in terms of vehicle graphics. They are sometimes also referred to as spot graphics, decals or cut-outs. It’s a simple solution to add your company name, logo, phone number and website on your vehicle. Die-Cut Vehicle Graphics can be completely customized to make a big impression in terms of company branding and recognition.

Partial Vehicle Wrap - Sequoia Signs Oakland

Type 2: Partial Vehicle Wrap

As the name already suggest this type of vehicle wrap covers your vehicle partially. Meaning that not the full vehicle will be covered and the original color of your vehicle maintains visible. A Partial Vehicle Wrap ranges from covering your vehicle from 1/3 to 2/3. This particular option works really well for a vehicle fleet. Making a big impact but is more affordable compared to a Full Vehicle Wrap.

Full Vehicle Wrap - Sequoia Signs Oakland

Type 3: Full Vehicle Wrap

As you might have guessed a Full Vehicle Wrap covers the entire vehicle. An exception to this is the roof of the vehicle which is sometimes kept unwrapped, especially with vans. Covering your entire vehicle gives you a big surface to play with in terms of design. Advantages of going for a Full Vehicle Wrap is to make a bolder statement and showcase more of what you do. Think about listing services that you provide or possibly even include images.

Quality Vinyl for your Vehicle Wrap or Graphic

In addition to selecting the right type of vehicle graphics for your company and vehicles, consider the right material too. Nowadays there is a big variety of vinyl materials available from different brands. As with many things, you get way you pay for so don’t get tricked into a cheap vehicle wrap quote. Cheap vinyl materials can affect the paint of your vehicle or it doesn’t hold up well and starts peeling after several months. Therefore always make sure to discuss the materials used for your wrap, following the expected lifespan of your graphics.

At Sequoia Signs & Graphics we only use premium vinyl brands for the best result. Give us a call today to discuss you vehicle fleet graphics for your company in Oakland or around.

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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