For over two decades, Sequoia Signs has helped shape the visual identity of businesses, multifamily communities, schools, healthcare facilities, and commercial properties throughout Northern California. As our company has grown, so has the type of work we do. Today, we’re excited to introduce a refreshed brand that better reflects who we are and where we’re headed.
Introducing the New Sequoia Signs
You’ll notice a new logo, a refined color palette, and a simplified name. Sequoia Signs & Graphics is now simply Sequoia Signs.
This change reflects the evolution of our business. While graphics remain an important part of our design services, our expertise extends far beyond printed graphics. We specialize in architectural signage that becomes part of the built environment, from concept and permitting to fabrication and installation.
Our new tagline, Architectural Signage Solutions, clearly communicates the work we do every day and the markets we serve.
A Brand That Reflects Our Work
The updated logo moves away from the tree imagery that has represented Sequoia Signs for many years. In its place is a clean, modern identity that aligns with the architectural projects we design and install.
Our new color palette reinforces that direction:
Navy Blue represents professionalism, trust, and the precision required to deliver complex signage programs.
Green reflects growth, innovation, and our continued commitment to helping clients create spaces that are easy to navigate and visually impactful.
Together, the new color palette reflects a more contemporary brand that aligns with the architectural projects we create today and the vision driving Sequoia Signs into the future.
Focused on Architectural Signage
Over the years, our portfolio has evolved to include comprehensive signage programs for commercial developments, multifamily communities, educational campuses, healthcare facilities, retailers, and businesses of all sizes.
Today’s projects often involve much more than a single sign. They require coordinated building identification, wayfinding, ADA signage, parking identification, directories, lobby signage, monument signs, and branded environments that work together as a cohesive system.
That level of planning, coordination, and execution is what defines an architectural sign company.
Looking Ahead
As Sequoia Signs continues to grow, we’re expanding our focus on architectural signage for multifamily communities, commercial developments, healthcare, education, hospitality, and other large-scale projects. We partner with developers, architects, general contractors, and property owners to create comprehensive signage programs that support each project’s design, functionality, and long-term success.
While our roots are in Northern California, our reach extends far beyond the region. From early planning and design through fabrication and nationwide installation, we help clients deliver cohesive signage programs wherever their projects take them. Our network of trusted installation partners allows us to provide the same quality and consistency across the country that our clients have come to expect from Sequoia Signs.
The Name Has Changed. Our Commitment Hasn’t.
While our look has evolved, the values that built Sequoia Signs remain the same.
Our clients can continue to expect thoughtful design, exceptional craftsmanship, responsive communication, and experienced project management from start to finish. Every project is approached with the same attention to detail and commitment to quality that has defined our company for years.
This rebrand marks the beginning of an exciting new chapter for Sequoia Signs. We’re grateful for the trust our clients, partners, and employees have placed in us, and we look forward to continuing to create signage that complements great architecture and helps bring projects to life.
A cohesive sign package does far more than identify buildings; it defines the community. From wayfinding to unit IDs, thoughtful signage brings clarity, consistency, and character to every corner of a multifamily property. Beyond enhancing aesthetics, a professionally designed package ensures safety, supports code compliance, and reinforces the community’s brand identity. When executed strategically, it not only elevates curb appeal but also strengthens tenant satisfaction and maximizes long-term ROI for owners and developers.
Components of a Comprehensive Sign Package
In addition to creating cohesiveness throughout the property, there are several reasons why multifamily developments need a thoughtful sign package.
Wayfinding: A sign package helps residents and visitors navigate through the development. This can include signs for building names, unit numbers, parking areas, and amenities.
Branding: A sign package helps establish the identity of the development and can help promote its brand. This can include signs with the development’s logo or color scheme.
Safety: A sign package can also include important safety information, such as emergency exit signs, fire extinguisher locations, and other important information that can help keep residents safe.
Compliance: There are specific signage requirements for multifamily developments, such as ADA (Americans with Disabilities Act) compliance. A sign package can help ensure that the development meets these requirements.
Starting Point for a Sign Package
Our design teams create a sign package by using a mood board to help you visualize the sign elements in the space. For new developments, we will incorporate the architectural renderings into the design. For remodels or updated properties, we can use existing photography to show the new sign designs placed in actual locations.
Then, we develop multiple concepts using best practices while also incorporating the vision of the developer. Below are examples of exterior blade sign conceptsdesign teams create a sign package by developing a mood board to help you visualize the sign elements in the space. For new developments, we will incorporate the architectural renderings into the design. For remodels or updated properties, we can use existing photography to show the new sign designs placed in actual locations. Then, we develop multiple concepts using best practices while also incorporating the vision of the developer. Below are examples of exterior blade sign concepts.
6 Tips for Creating an Effective MFH Sign Package
Effective sign package design should incorporate a variety of elements, such as color, typography, and imagery. It should also be consistent with a project branding and reflect its unique identity. A well-designed sign package will be consistent, easy to read and understand, and be visually appealing.
1. Keep it Simple
The most effective sign packages are those that are simple and easy to read. Too much information or cluttered design can be overwhelming for the viewer. A concise message, simple typography, and minimal design elements are essential for a successful sign package.
2. Contrast is Critical
Good contrast is essential for readability. Choose colors that contrast with each other to make the text and graphics stand out. High contrast between the text and background will make it easier for customers to read and understand the message. Furthermore, these are specific regulations related to contrast to make the signage code compliant.
3. Size Matters
The size of the sign package should be appropriate for the location and the intended audience. The larger the sign, the easier it is to read, but it should not be so large that it overwhelms the surrounding environment. A sign that is too small will be difficult to read and may not attract the attention of passersby.
4. Use Appropriate Typography
The typography used in the sign package should be legible and easy to read. Choose a font that is appropriate for the message and the intended audience. Avoid using fonts that are overly decorative or difficult to read.
5. Consistency is Key
Consistency is essential in creating a successful sign package. All signs should be consistent with a business’s branding and reflect its unique identity. This includes using the same colors, typography, and imagery across all signs.
Our design services help multifamily developers bring their property to life, attract tenants, promote the brand, and create a great user experience with signage. How can we help you create a unique sign package for your multifamily project? Contact us to schedule a consultation.
This post was originally published on April 25, 2023 and updated December 4, 2025.
Creating a powerful and immersive environment for athletes is a critical part of any sports program’s success. Saint Mary’s College recognized the importance of branding and visual storytelling in fostering school spirit and inspiring their student-athletes. Through a partnership with Sequoia Signs, the college transformed a key athletic space, ensuring that history, achievements, and future aspirations were seamlessly integrated into the basketball environment.
A Growing Partnership
The relationship between Saint Mary’s College and Sequoia Signs started with facility banners and ADA signs but quickly expanded into major branding projects. Over the years, owner Megan Schnurr, and the team at Sequoia Signs, have worked on sign projects for multiple sports, including baseball, tennis, and basketball, as well as the recreation center and the prominent lawn in front of the pavilion.
Most recently, the athletics department, led by Deputy Athletic Director for External Operations Ryan Reggiani and basketball Head Coach, Randy Bennett, sought high-impact signage solutions that would elevate the college’s basketball presence. This project involved the internal branding of the hallway that serves as a transition from the men’s locker room to University Credit Union Pavilion courtside, the home of Saint Mary’s basketball program.
The Vision for the Hallway Project
As Head Coach for his 24th season, Coach Bennett had a vision for the basketball hallway — an visually attractive and inspiring passage that conveyed storytelling through photography, timelines, and achievements. The goal was to create a “rally hallway” that celebrated the team’s rich history, successful players, and significant milestones to inspire and motivate players as they enter the court.
Challenges and Design Considerations
Initially, a contractor provided some signage as part of a larger facility update, but the team wanted more. Saint Mary’s basketball needed something more dynamic and cohesive the incorporated their recent athletics branding update. Sequoia Signs was brought in to bridge the gap, combining the college’s new branding with historical elements to create a compelling visual journey for players.
A key design challenge was ensuring the signage was visually striking, complemented the existing signage and was adaptable for future updates. To achieve this, Sequoia Signs used acrylic letters and panels overlaid on vinyl wall wraps. This approach allowed for easy updates to statistics and achievements without disrupting the overall design. The use of dimensional lettering added depth, making the signage feel like true artwork rather than posters.
“It’s such a pleasure working with SMC to bring their space to life. They had several categories that they wanted to highlight in one space so it was critical that we organized it and transformed it into readable and motivating information utilizing custom signage options.” – Megan Schnurr
Material and Fabrication Choices
To maximize visual impact while ensuring longevity, Sequoia Signs carefully selected materials and finishes:
Luster vinyl was chosen over gloss for the wall vinyl to prevent excessive reflection while maintaining depth and color vibrancy.
P99/P95 panels, typically used for ADA signage, offered a balance between a matte and glossy finish to enhance contrast while allowing the background content to remain visible.
Acrylic panels with vinyl lettering features the team milestones and allows for flexibility, ensuring that the signage could grow alongside the program.
Project Execution and Reception
The project was a collaborative effort between the coaching staff, athletic department and Sequoia’s design team. After gathering historical photography and fact checking the statistics, Sequoia Signs converted these assets into a powerful storytelling vehicle that evoked emotion and pride. Some simple color enhancements on black and white photos highlight the school’s bold red and blue colors; while the muted overlay on the achievement panels showcased the stats. Through teamwork and creative collaboration, the final installation transformed the hallway into an inspiring space that resonated with both players and coaching staff. The coaching team and athletic department expressed great satisfaction, with additional projects already in discussion.
Takeaways for Athletic Programs
This project is a testament to the power of intentional branding in athletic programs. It highlights Sequoia Signs’ expertise in interior branding and their commitment to working closely with clients to bring visions to life.
For organizations and schools looking to elevate their athletic facilities, this project offers valuable insights:
Establishing a strong partnership with an experienced design team ensures clarity in vision and execution.
Branding does not have to be expensive—simple enhancements can make a significant impact.
Using adaptable materials allows for ongoing updates, keeping signage relevant for years to come.
With Saint Mary’s College Men’s Basketball program now equipped with a visually engaging and historically rich athletic space, the focus shifts to future branding projects. Sequoia Signs remains a key partner in helping institutions tell their stories through thoughtful, high-quality signage that stands the test of time.
For developers, architectural signage offers more than just a way to display information—it plays a critical role in shaping the success of a project by enhancing the aesthetic appeal and functionality of a property. At Sequoia Signs and Graphics, we specialize in creating custom architectural signage solutions that meet the unique demands of developers, adding value and attracting tenants.
How Architectural Signage Benefits Developers
Architectural signage is a powerful tool that can have a huge impact on a development. A well-designed sign package can increase property value and enhance tenant experiences while, at the same time, ensuring compliance with legal standards.
Done correctly, architectural signage can:
Elevate the project’s value by enhancing its aesthetic appeal and reinforcing a strong brand identity.
Improve the overall tenant and visitor experience through effective wayfinding and clear, accessible signage.
Promote long-term durability and low maintenance through high-quality materials and expert craftsmanship.
Ensure ADA and local regulatory compliance, reducing risks and liability for developers.
Why Developers Choose Sequoia Signs and Graphics
At Sequoia Signs and Graphics, we partner with developers to create architectural signage that seamlessly integrates into the design of their buildings while adding functional and aesthetic value. Here’s how we serve the needs of developers:
Tailored Consultation and Design
We begin each project with a detailed consultation to understand the developer’s goals, the project’s vision, and the specific needs of the space. Our team collaborates closely with architects and designers to ensure that the signage aligns with the overall architectural intent, helping to create a cohesive look. Whether it’s sleek wayfinding signs or bold, branded exterior signage, we customize every element to complement the architecture and enhance the property’s identity.
High-Ease of Use
Our team uses cutting edge technology to deliver sign package review that is quick and painless. Through our customer portal, developers can see the signs in-situ on the blueprints with all the detail. Want a change? Simply reject the sign with a quick note and our team can make the revision quickly. You retain control over the project, while we handle the little things.
ADA Compliance and Legal Assurance
Compliance with ADA regulations is non-negotiable for developers. Our team ensures that all required ADA signage meets the latest standards while maintaining the aesthetic appeal of the property. We handle all aspects of ADA compliance, from tactile and Braille signs to proper placement, giving developers peace of mind that their project meets legal requirements and avoids costly fines or delays in the COO.
Seamless, On-Time Installation
For developers, keeping projects on schedule is critical. Our expert installation team works efficiently to install signage with minimal disruption, ensuring that timelines are met and that the signs are securely placed for long-term performance. We manage every detail of the installation process, from coordination to completion, providing a seamless transition from design to reality.
Architectural Signage Solutions for Multifamily and Mixed-Use Projects
Sequoia Signs and Graphics understands the unique challenges developers face with multifamily and mixed-use projects. In these environments, signage serves as both a practical tool and a key differentiator. We provide tailored solutions that help developments stand out in competitive markets:
Property Branding
Signs are often the first things residents and visitors see. We design high-impact signage that reflects the development’s brand and creates a strong first impression.
Wayfinding and Navigation
Clear, cohesive wayfinding systems improve navigation across sprawling properties, ensuring that residents, visitors and emergency responders can easily locate buildings, amenities, and parking.
Amenity Signage
Amenities like fitness centers and pools deserve to be special. We create signage that enhances the property’s functionality and appeal.
Safety and ADA Compliance
We reach out to local authorities prior to installation, ensuring the property is both safe and legally compliant.
Partner with Sequoia Signs and Graphics for Your Next Development
At Sequoia Signs and Graphics, we understand the pressures developers face to create projects that stand out, remain functional, and comply with regulations. Our team utilizes state-of-the-art technology for fast and easy review. You’re in control while we take care of the hassles. Our team combines industry expertise with a commitment to craftsmanship, offering signage solutions that add tangible value to your development.
Let us help you bring your vision to life while ensuring your development stands out and performs seamlessly.
In the world of sports, attention to detail is key to success. From the moment players step into the locker room to the final buzzer on the court, creating an environment that fosters unity, motivation, and team spirit is paramount. One often-overlooked aspect of this environment is the sign package within the locker room.
Let’s take a look at the features and benefits of implementing a cohesive sign package in a university locker room. This sign package was tailored specifically for St. Mary’s Men’s Basketball team in Moraga, CA.
Features of a Cohesive Sign Package
1. Branding Consistency
A cohesive sign package ensures that every visual element aligns with the team’s brand identity. This includes the consistent use of team colors, logos, and typography across all signage.
2. Variety of Signage Types and Locations
A well-rounded sign package incorporates various types of signage throughout the space. Each type serves a different purpose, contributing to the overall atmosphere of the locker room.
3. Durability
High-quality materials and craftsmanship ensure that the signage remains intact and visually appealing for years to come. Durable materials convey a sense of professionalism as well as withstand the wear-and-tear of a locker room environment.
Benefits of a Cohesive Sign Package for a University Athletic Program
1. Fosters Team Identity
A cohesive sign package reinforces a sense of identity among team members. A well-crafted sign package should foster a sense of belonging and pride, strengthening team cohesion and commitment.
2. Inspires Motivation
Team colors, imagery of past successes, and reminders of the team’s goals serve as constant sources of motivation for players. When faced with challenges or setbacks, these visual cues can help players strive for excellence both individually and collectively. For the St. Mary’s Men’s Basketball team, we worked with the coach to incorporate an older version of the Gael mascot as a nod to their rich history of success. These were added in small acrylic emblems across the bottom of each locker to not take away from the new, updated mascot visuals.
3. Enhances Communication
Clear and informative signage facilitates communication within the team and entire athletic department. Whether it’s the entrance to the locker room or directions to specific areas within the locker room, well-designed signage ensures that information is easily accessible to players and staff. The addition of the etched glass on the shower stalls adds consistency and branding in unexpected places.
4. Boosts Morale
A visually appealing and thoughtfully curated locker room environment has a positive impact on team morale. When players feel proud of their surroundings, they are more likely to approach practices and games with a positive attitude and heightened confidence. The vertical purple GAELS letters situated between the lockers is a bold callout to the team spirit innate throughout the program.
5. Creates a Professional Image
A cohesive sign package reflects the professionalism and dedication of the St. Mary’s Men’s Basketball program. When players, recruits, press or officials step into the locker room, they are met with a visually striking and organized space that conveys a commitment to excellence.
In the competitive world of college basketball, every advantage counts. A cohesive sign package tailored for St. Mary’s Men’s Basketball team not only enhances the aesthetic appeal of the locker room but also plays a crucial role in fostering team unity, motivation, and communication. By investing in a thoughtfully designed sign package, the team has created an environment where players feel inspired to achieve their full potential, both on and off the court.
Let us know how we can help your team or school create a winning environment with a cohesive sign package. Contact us for a consultation!
It’s back-to-school time of year! As students find their way back to school, we thought we’d showcase examples of how signage plays an important role with educational institutions. From guiding lost students to conveying crucial information, promoting safety, and even elevating the aesthetic appeal, school signage is a powerful tool that can transform the campus experience. We’re had the pleasure of collaborating with various local schools – spanning elementary to college level – to enhance their campuses through strategic and innovative signage solutions.
Signage at schools serves multiple purposes, including providing directions, conveying important information, promoting safety, and enhancing the overall environment. Here are some examples of signage that may be needed at schools:
Directional / Wayfinding Signage:
Directional arrows and markers for guiding visitors and students
Campus entry points and gates
Classroom numbers and locations
Restroom locations
Exit signs and emergency evacuation routes
Main office and administrative areas
Cafeteria, gymnasium, and auditorium locations
Foothill High School in Pleasanton, CA
Post and panel sign at the driveway entrance guides visitors and students onto campus. Multiple maps were installed throughout campus to help provide information about building locations.
Safety Signage:
No smoking or vaping signs
Fire extinguisher locations and instructions
Emergency contact information and procedures
First aid kit locations
AED (Automated External Defibrillator) locations
Informational Signage:
School map and layout
Daily announcements and schedule changes
Event schedules and locations (sports games, performances, meetings)
School policies (dress code, cell phone usage, etc.)
Bulletin boards for clubs, organizations, and student achievements
Campolindo High School in Moraga, CA
From informational maps to flagpole banners and a football scoreboard, nearly all the signs on this campus in Orinda feature the bold Campo “C”!
Contra Costa Christian Schools in Walnut Creek, CA
Motivational signs line the hallways adjacent to the vinyl window coverings at this elementary school in Walnut Creek.
These monument signs make a statement for visitors, faculty and students throughout the campus at The Seven Hills School. A custom donor board showcases and honors significant contributors to the school’s rich history.
Carondelet High School in Concord, CA
These athletic signs are just a few of the many signs we’ve provided to Carondelet over the years. The athletic recognition boards displayed in the gym promote the Cougar pride with title championships, while the scoreboard recognizes important sponsors.
Orinda Intermediate School in Orinda, CA
The OIS Bulldog’s signage demonstrates pride when students enter the school. The varying shades of blue standout against the exterior buildings making these sign pop!
Security Signage:
Security camera notification signs
Visitor check-in procedures
No-trespassing or restricted access signs
Health and Hygiene Signage:
Handwashing reminders
Health guidelines during flu season or other health concerns
COVID-19 safety protocols and guidelines (if relevant)
Rules and Regulations Signage:
No littering, loitering, or skateboarding signs
Speed limits for vehicles on campus
Noise regulations in quiet areas
When designing and implementing signage, it’s important to consider the school’s unique needs and priorities, as well as any relevant local regulations. Regular maintenance and updates to signage ensure that they remain effective and accurate over time.
Does your school need a signage plan upgrade? We’re here to help and share our experience in working to many local schools. Contact us to see how signage can improve your school campus.
Sequoia Signs & Graphics is an architectural sign company that provides comprehensive signage solutions for multifamily housing developments, business parks, and campuses. Our innovative approach combines project branding with wayfinding to create differentiated and unique sign packages. As a full-service sign manufacturer, we manage projects from concept to installation throughout Northern California.
