Preparing for a trade show, conference, or any other type of event can be overwhelming. Not only that, getting your booth display and marketing materials designed, ordered, and shipped to you in time for the event can be stressful. Sequoia Signs & Graphics can help! Our experienced design team can help you with your trade show needs, including creating a design that communicates your message as well as selecting the right type of display to maximize brand awareness. Our team has everything you need to get noticed at your next trade show or conference.
Whether you’re in need of pop-up displays, retractable banner stands or to utilize our professional in-house graphic design services, Sequoia Signs & Graphics can bring your concepts to life. We offer a wide range of products, all of which can be customized in order to suit and highlight your brand and message.
Ask us about our available trade show marketing products below!
Pop-up booth displays A pop-up booth display offers fast and easy assembly — setting up the booth is typically a one-person job. They are also interchangeable. You have the flexibility to swap out graphics. There are many different types of walls and displays that can meet any custom need.
Retractable banner stands Retractable banner stands are perfect for any trade show, sales presentation or marketing need. They are always a quick set-up. All you need to do is just pull up from the base.
Custom-fabricated trade show booths These are the more detailed booths that include shelving and often television monitors. Think large, and high-end displays when you imagine these displays. These can be custom created or rented for one time events.
We offer in-house graphic design services that can meet the needs of your project, promote your brand and help your booth get noticed.
Contact us today to hear more. We’d love to work with you to turn your creative vision into reality!
Wayfinding is a highly important but often overlooked aspect when it comes to business signs. After all, when you think of business signage, it’s common to think of free-standing outdoor monument signs or banner advertisements.
While signs of all types and materials can be used to entice potential customers to use your services or try your product, it all means nothing if they can’t find your business to begin with.
This is why directional signs are so important. They not only help customers locate your establishment but help them find what they need once inside. In this post, we’re bringing you four easy tips to maximize the use of directional signs to bring big benefits to your business.
Make Use of Positioning
To get your customers to make a beeline for your business, it’s important to really think about the location and positioning of your directional sign. Consider the areas where your customers will be coming from and where your business is located.
If on a quiet sidewalk, a small A-Frame sign or small banner may be enough to catch potential customers’ attention and provide direction to your location. Near a busy intersection, adequately-sized monument and panel signs or tall pylon signs will be enough to do the trick.
Get Creative
Direction signs are an opportunity for creativity. Your choices aren’t limited to just pylon, panel, and banner signs. Custom directional signs can also be featured indoors in the form of vinyl lettering, window decals, and wall lettering.
You can create custom signs and graphics for any of your directional needs. Keep in mind, wayfinding signs can also be used to signal the location of products and be used to enhance aesthetics within the business while remaining functional.
Enhance Interior Design
As mentioned above, directional signs can function well while enhancing the interior design of your business. A stellar example of this is the use of floor graphics. These graphics can be completely customized and installed, and serve as a fun guide to locations throughout an establishment or the sidewalk leading to a business.
Because directional signs can come in any forms and materials, you have the opportunity to think aesthetically and choose signage that enhances and solidifies the overall look of your business.
Think Outside of the Business
Our last tip for directional sign use is to think outside of the business, meaning direction signs can also serve important functions in other areas. For instance, if your organization is planning a large gathering where events will be taking place, directional signs can make the attendee experience easier and more enjoyable.
Alternatively, if your organization participates in conferences, direction signs can let participants know exactly where to find the location of the information areas and presentations.
Directional signs are often underestimated for the power, design, and functionality they bring to a business. Now that you have these four essential and easy tips under your belt, you can now begin the process of deciding which wayfinding signage is right for you. To get started, contact us today!
Banner displays are a fixture of trade shows, conventions, and countless other events. And, although there are a wide variety of sizes, styles, and installations, ultimately there are 2 main options to consider for materials: vinyl, and fabric.
Of the two, vinyl is the more popular, and yet fabric display banners offer advantages that are too often overlooked and which may make them the better option for you. Here are five reasons why you should consider fabric banners, rather than vinyl, for your upcoming events.
1. Creases
Vinyl banners are widespread due to their durability and resistance to wear and tear. But, even though vinyl is a great all-weather solution, it is subject to creasing and distortion due to pressure. This is why these banners have to be carefully rolled up when in storage, rather than folded.
Not so with cloth. Common fabric banner materials like polyester, nylon, satin, and other synthetic fibers are naturally wrinkle, crease, and tear resistant. Any creases and fold marks which do form from folding can be removed quickly and easily with a household iron.
2. Storage
Because cloth can be transported while folded, instead of rolled, it can be stored much more easily in much less space. While a six foot wide vinyl banner will form a six foot roll that can be difficult to maneuver, the same size fabric banner can be folded up and carried inside a grocery bag, or stored in a shoebox on a shelf. This is especially useful when traveling, or when shipping event materials. A regular box ships much more cheaply than a six or eight foot long tube!
3. The Look
Most sign makers agree that fabric looks better than vinyl. Dye sublimation printing of cloth banners, the preferred modern process, lends the fabric vivid colors and a soft, natural texture that the flat, artificial surface of vinyl lacks. This better color and texture makes fabric the ideal choice for indoor presentations and close inspection, while the more durable vinyl excels outdoors in the rain and sun. Several different weights of cloth fabric are available so that the material can be used in a variety of applications without sacrificing quality or image fidelity.
4. Camera Flash
Vinyl has its advantages, but in conditions where indoor photography is involved it presents a problem. Because vinyl is a plastic its surface is mildly reflective, and that reflection of light causes problems in conditions where flash photography is being used. Cloth, on the other hand, absorbs camera flashes so that pictures come out much cleaner and more naturally. This can be a big asset at trade shows or events with VIPs and paid photography.
5. Interchangeable Hardware Options
Banners and event signage are an investment, and getting the most out of that investment is important. If you have a full slate of events, exhibitions, tradeshows, retail displays, showrooms, or more to decorate with branded materials, a solution that gives you flexibility and longevity is key. Fabric signage is fast and easy to produce and once you have your initial set-up you can order new fabric prints to install inside your existing mounting hardware, saving you space and money.
For custom event banners and other sign making in the East Bay Area, contact sequoia Signs & Graphics, Inc. at (925) 300-1066 or [email protected].
TOM SCHNURR
Sequoia Signs & Graphics is an architectural sign company that provides comprehensive signage solutions for multifamily housing developments, business parks, and campuses. Our innovative approach combines project branding with wayfinding to create differentiated and unique sign packages. As a full-service sign manufacturer, we manage projects from concept to installation throughout Northern California.
