Custom Signs

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Custom LED Light Up Signs are hard to ignore and that’s exactly why you want to invest in an illuminated sign for your business. Home to the University of California, Berkeley provides plenty of business opportunities. There are many options to choose from when it comes to Lighted Outdoor Business Signs (which you can find here). Every LED Light Up Sign provides it’s own benefit, which we have summarized for you in this article.

Custom LED Light Up Signs - Sequoia Signs Berkeley, CA

Benefits of Custom LED Light Up Signs

Visible day & night

Although this almost seems too straightforward to mention, it’s one of the most important benefits of Custom LED Light Up Signs. If your business sign is not illuminated you might loose out on potential customers, simply because your storefront is not visible enough. Even beyond your opening hours, you can benefit from lighted signs to create awareness of your company.

Variety of Sign options

When we are talking about LED Light Up Signs, we are not talking about just one type of sign. Custom Lighted Signs come in a variety of options, including one that’s right for your business. From individual channel letters to digital signs, pylon signs & light box signs, the options are endless and within different budgets.

Customizable design

No matter the font, logo or color, at Sequoia Signs & Graphics we can match the design of your sign with your company branding. We understand that the design and visual appeal of your sign are critical and therefore this is an important step in the process. Our creative team of graphic designers will ensure your custom sign is an accurate representation of your brand.

Multiple mounting options

Apart from the visual aspect of the sign, it also needs to be suitable to be mounted on your facility or storefront. The surface of the wall and the accessibility of the electricity needs to be taken into consideration. Therefore LED Light Up Signs are available with different types of mounting options. For example, a Lightbox sign can help to hide a previous sign. When it comes to Channel Letters Signs, they can either be installed flush mounted or on a raceway.

Affordable & Low Maintenance

Although a non-illuminated sign might be more cost effective then an illuminated sign, they still are affordable. LED illumination is energy efficient and therefore cost efficient. Furthermore LED Lighted Signs require low maintenance, resulting in a lower overall cost.

Custom LED Light Up Signs for business - Sign Company Berkeley, CA

LED Light Up Signs in Berkeley, CA

Did you ever run into the challenge of not being able to find a business due to a lack of good signage? Make sure that this doesn’t happen to your business and invest in effective signage. You can rely on our experts at Sequoia Signs & Graphics, serving your business in Berkeley and the entire Easy Bay region.

Call us today at (925) 300-1066 or fill in the contact form for a quote for your next Sign Project!

Top 5 Types of Outdoor Business Signs

Top 5 Types of Outdoor Business Signs

Outdoor Business Signs

Outdoor signs help businesses to communicate a message and stand out. This first encounter with potential customers can make a difference, and can leave a long lasting impression. For years, Sequoia Signs & Graphics has been fabricating outdoor business signs for the Bay Area community. We’ll share the top 5 most popular business signs to demonstrate how signage can create awareness and brand identity.


1. Wall Signs

Wall Signs are without a doubt the most popular sign type amongst outdoor signs. These building signs are quite literally attached to the exterior wall! These can come in a many formats including custom developed to fit your exterior facade. Wall signs can be illuminated or non-illuminated, they can be 3-dimensional or flush mounted, or, as in the case with Fire and Brew, custom built to fit the architecture of the building. Wall signs are suitable for any business with a storefront. At Sequoia Signs & Graphics, we provide wall signs options for any type of storefront throughout the Bay Area.

Wall Sign Exterior Business

2. Monument Signs

Monument Signs are placed at the road side of a business to attract attention from passerby’s and serve as wayfinding. These signs are suitable for multi-tenant businesses, including, business parks, medical centers and shopping plazas. As well as, single tenant businesses located with a setback to the main road.

Outdoor Signs - Monument Signs - Sequoia Signs & Graphics Walnut Creek

3. Directional Signs

Directional Signs are most often seen at shopping malls, medical facilities, universities, business parks and airports.  These are the type of signs that provide information on where specific businesses can be found within a facility.

Directional Sign at shopping center

4. Blade Signs

Blade Signs are also referred to as projecting signs, which are mounted perpendicular to a wall. They are an excellent option for storefronts with frequent foot traffic. Since they stick out from the building they help to identify stores from a greater distance.

Blade Sign

5. Channel Letters

Channel Letters are a type of wall sign most commonly seen on building exteriors. Each letter is an individually fabricated and placed side-by-side to create the complete sign. The 3-dimensional feature of channel letters makes these stand out and appear to be floating off the surface. Channel letters can be illuminated so that they stand out and can be seen at night from a distance.

Outdoor Signs - Wall Signs - Sequoia Signs & Graphics Walnut Creek

Not sure what type of outdoor signs is right for your business?  These are just a few examples of the most recognizable types of exterior signs. Our experts at Sequoia Signs & Graphics can guide you in the right direction during a sign consultation, to help you determine which type of signage will work best for your business. As your local sign company in the Bay Area we are passionate about assisting you with your outdoor signage needs.  Call us at (925) 300.1066 or fill in the contact form below.

The Art of Detail: Entrance Signs at 1716 Lofts

The Art of Detail: Entrance Signs at 1716 Lofts

We had the pleasure of working with Dettaglio Construction (DCI) on a recently completed exterior signage project for 1716 Lofts entrance signs in Walnut Creek. DCI Construction is a Walnut Creek-based construction company that truly cares about delivering excellence down to the last detail. Dettaglio is an Italian word that translates to “the art of detail” and this theme is truly seen throughout their work. This characteristic also made them a perfect fit for Sequoia Signs because we share a love for detail.

DCI approached us with a fairly tight timeline so we really had to jump into this project quickly! Our first step with DCI was to meet with the architect and lead management to understand the scope and theme of this exterior signage project. While some try to move quickly past this step, we feel it is essential that we are on the same page. This ensures that there is consistency throughout the entire project and allows us to offer options for future signage needs.

The signs at the building entrance were the highest priority; as the saying goes, “you only get one chance to make a first impression.”  The plans involved an address sign on the awning and a halo-illuminated sign in the entrance lobby. Both of the signs added a degree of luxury to the project, and combined, they really set the tone that this is a great place to live.

1716 Lofts in Walnut Creek

The awning sign consists of individually formed polished exterior aluminum letters that are mounted to a base plate. Installation was tricky because the base plate needed to be welded to the awning, but the heat from this process could have potentially damaged the letters. Our solution was to assemble the sign such that the exterior letters could be removed during the welding and reattached after – this worked perfectly.

1716 Lofts Lobby Sign


Just inside the entry is the beautiful lobby sign that required some careful planning by Sequoia Signs. It was initially mounted on a wood cladding, but the lobby design changed, and we needed to mount the sign directly to the finished cement wall. In addition to maximum penetration requirements, we also had to be careful to run the wiring in such a way that the casual observer does not see them. Because of our precision, the end product came out terrific!

We enjoyed working with DCI for their exterior and lobby signage and, in particular, appreciate their attention to every detail. The next time you are in Walnut Creek on North Main Street, look for the 1716 Lofts sign!

Tips for Successful Restaurant Signage

Tips for Successful Restaurant Signage

When opening a new restaurant, marketing and signage is important. There are a variety of signage options that restaurants use to make their interior/exterior eye-catching and attractive. Here are some helpful tips to maximize the impact of your restaurant signage.

Exterior Restaurant Signage

Restaurant signs should stand tall and get noticed so they can be spotted by all those who pass by. If you want your business to really stand out, investing in Channel Letters will make a lasting impression on anybody who passes by. A channel letter is a custom-made, 3-dimensional letter sign fabricated from sheet metal (usually aluminum or plastic). They can remain unlit or they can be illuminated so that marketing doesn’t have to stop when the sun goes down. As a result, illuminated channel letters will help your business be seen and noticed even when it’s dark out.

Utilize your Store Front Windows, and Interior Walls

Utilize your store front windows and doors and your interior walls with vinyl decals and graphics! Made from adhesive vinyl, decals make displaying restaurant hours, promotions, logos and food photography a piece of cake! Furthermore, there are many options of vinyl that you can use to be creative with your window or wall graphics. You can use clear decals, perforated window film, static clings and more!

Show Off your Menu

Show your customers why they should eat at your restaurant by displaying a clean and attractive menu on your walls! These menu signs should display your current menu while promoting your restaurant brand. They can be made from several different materials, but one of our most popular signs are made from aluminum with a printed vinyl overlay. Furthermore, if you need help establishing a design for your brand or menu, our in-house graphic design services can work with you directly to turn your creative vision into reality!

Have questions about what type of signage you need for your restaurant? Give us a call! Our team of experts can work with you to have your restaurant ready for your grand opening! 925-300-1066

Top 3 Benefits of Using Illuminated Channel Letters For Your Business Signs

Top 3 Benefits of Using Illuminated Channel Letters For Your Business Signs

Illuminated channel letter signs are bold and eye-catching and whether it’s day or night, they will help support your businesses. Channel signs offer a variety of benefits to promote your business and give your location a professional and unique look compared to other signage. In this post, we’ll go over the top 3 benefits of using channel letters for your business sign.

Illuminated Channel Letter Sign during the day and night

1.Illuminated channel letters can be customized.
Channel letters can be customized to reflect your company’s brand identity. Channel letters can be modified by color, size, font, mount and lighting direction resulting in a sign that’s unique to your business. They are very versatile and flexible, which allows for customization to accommodate most branding guidelines and personal design needs.
2.Illuminated channel letters can help boost your brand image.
Businesses choose channel letters for their storefront because they are professional looking and easy to see from a distance, including in the evening. Making a good first impression and visibility is important when it comes to branding our business and channel letters are proven to be a marketing tool that increases overall visibility and brand recognition.
3.Illuminated channel letters are energy efficient.
Channel letters are custom signs made from aluminum with plastic letters and can be securely mounted in various ways. The LED lights illuminating the letters are extremely energy efficient. Not only will your sign be noticed in the evening, you’ll be spending less money on your energy bills by doing so. If your business in in the process of improving its energy efficiency, installing a channel letters signs may be a good fit!

If you are looking to add illuminated channel letter signs as part of your business marketing and branding efforts, we are happy to help you! Give us a call and our team of experts can help turn your creative vision to reality! 925 300 1066

3 Ways Custom Vinyl Banners Bring Value To Your Business

3 Ways Custom Vinyl Banners Bring Value To Your Business

There are many ways to communicate with customers, but custom vinyl banners offer a great deal of value for any budget. They’re attractive and they generate a great deal of attention, both from current customers as well as people passing by. Here are just a few ways that custom vinyl banners can enhance your business.

Maximize Your Visibility

If you’re concerned that you’re not getting the attention from passers-by that you desire, a brightly colored vinyl banner can catch eyes near and far. Whether you want an event banner that will advertise an upcoming occasion hosted by your business or you just want to refresh the look of your exterior, a banner will give you a lot of bang for your buck.

If you’re interested in using the banner long-term, vinyl is your best bet. It’s weatherproof, durable, and you can hang a vinyl banner from a banner stand or from its grommets without fear of the banner fading or fraying.

If you want to display the banner indoors and outdoors, bringing them in and out depending on the weather, fabric is a good choice. You have a bit more color selection, and you can get crisp and clean imagery and text that will let some light through. When you use fabric banners outside, they’ll blow in the wind in an attractive manner, garnering more attention.

Share Information with Ease

The average person’s attention span is becoming shorter every year. You only have about eight seconds to make an impression on a potential customer before you lose their attention. A custom vinyl banner can fit all of the information you need to convey in a sufficiently attention-grabbing manner. Here’s just some of the information you can put on a custom banner:

  • Business name
  • Phone number
  • Date and time of an event
  • Website URL
  • Phone Number
  • Social media links

Vinyl lettering on a custom banner will make this text legible and you can order the print to the size that will be most visible to the most people. You’ll capture the eye of more passersby than ever before!

Build a Positive Response

Banners lend a festive air to a business. It’s different from the everyday signs typically posted, indicating that something special or unusual is happening. A person could walk by a business every day for months and not notice it, but when they see a banner in front, their interest is captured.

Flag banners are also a fun and exciting way to draw attention. When you see a series of colorful flags in front of a store or business, you automatically assume that something interesting is happening – perhaps you should take the time to check it out

Capitalize on that positive association by using bright and happy colors as well as fun designs in addition to your usual brand image. Customers will associate the positive response they get from seeing a colorful and engaging banner with your brand so that in the future they’ll have a warm feeling about your business in general.

Whether you’re seeking a custom vinyl banner for your business, sports banners, political banners, event banners, backdrops, or banners for a trade show, Sequoia Signs is your one-stop shop for all your banner needs. We can provide a beautiful banner that will turn heads in vinyl or fabric, for indoor and outdoor use.

Contact us today to get a free, no-obligation quote!

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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