Business Signs

Halo Lit Lobby Signs That POP

Halo Lit Lobby Signs That POP

Give your business an added element of professionalism with an attractive, custom halo lit lobby sign. Halo lit signs add visual interest to an office, lobby or reception space, making your brand “pop” off the wall.

Halo lit signs are also called backlit signs or illuminated LED signs. Each element of the sign is individually lit with LED lights. The lightning element is installed inside the sign and the light is directed against the surface behind the signs. The lights create a “halo effect” casting a glow around each letter or element of the sign.


Apartment Halo Lit Lobby Signs - Walnut Creek, CA

Interior Halo Lit Sign at 1716 Lofts in Walnut Creek, CA.

Materials and Use Cases for Halo Lit Lobby Signs

Interior halo lit signs are commonly made of aluminum, acrylic or stainless steel. Each letter or sign element is individually manufactured and lit with LED lights. The low-voltage LED lights are typically white, but you can select from a range of colored lights to complement your brand.

Jewelers, hotels and spas often use halo lit signs to feature their business and brand. However, halo lit lobby signs are not limited to high-end retailers! The perceived value of both the sign and your business can be enhanced with halo lit signage. USA North 811 (811 Dig) in Concord had an existing power outlet on the wall that we leveraged to feature this beautiful, bold halo lit lobby sign.

Halo Lit Lobby Sign - Illuminated with LED lights

USA North 811 in Concord backlit illuminated lobby sign.

Halo Lit LED Light Installation

LED light installation in backlit lobby signage.

Considerations for Halo Light Lobby Signs

Power source

A power source is requires to light halo lit signage. Ideally, an electrical junction will be located behind the wall or in the ceiling directly above the sign to power the lights. Or you can use an outlet hidden behind the sign for the most effective display of your brand. As an electrical sign contractor, Sequoia Signs can install your halo lit sign to meet the necessary code requirements.

Color and Contrast

Halo lit signs illuminate around the edges of the letters. A detailed logo with many small elements or a multi-colored logo may not have enough contrast with the lights for the desired 3-D halo effect. Our design team loves a challenge and can recommend additional face lighting to showcase the intricacies of the brand. Interior halo lit signs have the most dramatic effect when there is contrast against the back surface.


A flat, smooth surface is optimal to evenly reflect the light. This provides balance and even distribution of the halo lit effect. If your backdrop is uneven, ask our design team about solutions such as a backer panel behind the letters.


Add visual interest to your office lobby or reception area. Give us a call to schedule a site inspection and design consultation to make your business sign pop!

Channel Letter Signs for Businesses

Channel Letter Signs for Businesses

Channel letter signage for busines

Chances are, when you think of signage for a business, you are envisioning Channel Letter signs. Channel letter signage is one of  the most common exterior sign product used for retail shops, stores, office buildings and medical offices.  

Channel letters get their name from the 3-dimensional nature. Each individual piece is crafted into a 3-d graphic element ranging from 1/2 inch to 5 inches deep. Every letter has a front face, side channels and a backing. Often times electrical wiring is added inside or behind the backing to create illumination. When each of the individual elements are displayed side-by-side, a full sign is created! 

Don’t be fooled by the “letter” in Channel Letter signs. A channel letter sign can contain any letter, number, character or logo that, when combined, make up the entire sign presentation. 

Channel letter signs are optimal for storefronts or business because they are flexible and customizable. Commonly made out of aluminum, steel and/or acrylic, channel letters can either be mounted on a raceway, mounted on a backer or mounted directly to the wall. The customization options are endless! At Sequoia Signs, we help you create the best shape, size, color combinations, borders, and stylized fonts to create a one-of-a-kind sign for your business.  

Channel letters can be either illuminated or non-illuminated. Today, mostly all internally-illuminated channel letters are fabricated using LED lighting, resulting in significant energy cost savings over neon or other options. Read more about the 3 most common types of channel letters. 

Face Lit  

Face Lit Channel letters are inlaid with LED to illuminate the face. The sides and backing are generally made of aluminum with a translucent acrylic face, or the aluminum letters left open depending on the desired lighting effect.  

Face Lit Channel Letters Face Lit Channel Letters

Halo Lit   

Halo Lit Channel Letters usually have an aluminum face and are backlit instead of face-lit. Because they are mounted slightly away from the building, the light shines out from behind the letter and creates a halo or glow that radiates out from behind the sign. 

Halo Lit Channel Letters Halo Lit Channel letters


Fabricated Channel Letters that are non-illuminated can range from one inch to five inches deep.  They are lightweight and commonly seem mounted directly to the façade of the building. 

Fabricated channel letter sign Fabricated channel letters in Walnut Creek, CA

Whichever channel letter sign you choose, you can be sure that your business or storefront sign will make a high impact visual statement! We’re here to help your brand make a strong and lasting impression! 


Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Custom LED Light Up Signs are hard to ignore and that’s exactly why you want to invest in an illuminated sign for your business. Home to the University of California, Berkeley provides plenty of business opportunities. There are many options to choose from when it comes to Lighted Outdoor Business Signs (which you can find here). Every LED Light Up Sign provides it’s own benefit, which we have summarized for you in this article.

Custom LED Light Up Signs - Sequoia Signs Berkeley, CA

Benefits of Custom LED Light Up Signs

Visible day & night

Although this almost seems too straightforward to mention, it’s one of the most important benefits of Custom LED Light Up Signs. If your business sign is not illuminated you might loose out on potential customers, simply because your storefront is not visible enough. Even beyond your opening hours, you can benefit from lighted signs to create awareness of your company.

Variety of Sign options

When we are talking about LED Light Up Signs, we are not talking about just one type of sign. Custom Lighted Signs come in a variety of options, including one that’s right for your business. From individual channel letters to digital signs, pylon signs & light box signs, the options are endless and within different budgets.

Customizable design

No matter the font, logo or color, at Sequoia Signs & Graphics we can match the design of your sign with your company branding. We understand that the design and visual appeal of your sign are critical and therefore this is an important step in the process. Our creative team of graphic designers will ensure your custom sign is an accurate representation of your brand.

Multiple mounting options

Apart from the visual aspect of the sign, it also needs to be suitable to be mounted on your facility or storefront. The surface of the wall and the accessibility of the electricity needs to be taken into consideration. Therefore LED Light Up Signs are available with different types of mounting options. For example, a Lightbox sign can help to hide a previous sign. When it comes to Channel Letters Signs, they can either be installed flush mounted or on a raceway.

Affordable & Low Maintenance

Although a non-illuminated sign might be more cost effective then an illuminated sign, they still are affordable. LED illumination is energy efficient and therefore cost efficient. Furthermore LED Lighted Signs require low maintenance, resulting in a lower overall cost.

Custom LED Light Up Signs for business - Sign Company Berkeley, CA

LED Light Up Signs in Berkeley, CA

Did you ever run into the challenge of not being able to find a business due to a lack of good signage? Make sure that this doesn’t happen to your business and invest in effective signage. You can rely on our experts at Sequoia Signs & Graphics, serving your business in Berkeley and the entire Easy Bay region.

Call us today at (925) 300-1066 or fill in the contact form for a quote for your next Sign Project!

Fairfield, CA – The best Sign Company for all your interior & exterior signs

Fairfield, CA – The best Sign Company for all your interior & exterior signs

Are you looking for the best Sign Company for all your interior & exterior signs? Look no further, at Sequoia Signs & Graphics we serve the Easy Bay region, including Fairfield, CA. As a business owner it’s important to remember that signage is the number one form of advertising. An illuminated sign is your 24/7 ad, and only needs to be paid for once. As your local sign company, we offer a wide variety of interior & exterior signs, in addition to illuminated business signs. Let’s have a look at the different types of business signs that your company can benefit from.

Sign Company - Outdoor Signs - Sequoia Signs Fairfield CA

Exterior Signs

Exterior Signs or Outdoor Signs are a great opportunity to create brand awareness and attract potential customers. A must-have for any business with a storefront. Even if your business doesn’t have it’s own storefront, some of these sign types might still be an option to discuss with your landlord. As mentioned above, it’s the number one form of advertising, making it worth your investment.


Building Signs

Also referred to as storefront sign, buildings signs are the number one sign opportunity to make a first impression. Usually building signs are made out of dimensional letters or can be designed in the form of a panel.


Illuminated Business Signs

An Illuminated Business Sign is designed with LED illumination, providing visibility day and night. Illuminated Signs come in different types and the most popular are Channel Letters Signs & Light Box Signs.


Monument Signs

A Monument Sign is located at the road near the entrance of your building. Especially if your building is set back from the road this is a great opportunity to create extra visibility for your business.

Sign Company - Interior Signs - Sequoia Signs Fairfield CA

Interior Signs

Moving on to Interior Signs or Indoor Signs, it’s main purpose is usually creating brand awareness plus a decorative aspect. However, they are also popular when it comes to special promotions and sales. In summary, the below interior signs are a must-have to serve different purposes and make your business stand out.


ADA Compliant Signs

ADA Signs are room signs that comply with the Americans with Disabilities Act. All permanent rooms in public buildings require ADA Signs with tactile & braille lettering.


Lobby & Reception Signs

An essential branding tool for any type of business, with a lobby, reception, waiting room of meeting room. All our lobby signs are custom designed around your business’s logo, slogan or trademark to help legitimize your business.


Wall Wraps & Graphics

Wall Wraps & Graphics can be used to communicate a message or create a certain mood. However overall it can contribute to the interior design of your facility, bringing your company to the next level.


Floor & Window Graphics

At Sequoia Signs & Graphics we leave no space unused and this is where Floor & Window Graphics come in. Although they are great for branding, advertising promotions is the number one use of Floor & Window Graphics.


Sign Company in Fairfield

As your local sign company we are dedicated to add value to your business with professional interior & exterior signs. Located in the East Bay area, we serve all cities including Fairfield, Berkeley, Oakland, Pleasant Hill, Lafayette, Concord and Walnut Creek. Are you ready to start your next sign project? Contact us today for a free consultation or quote! You can contact us by filling in our contact form or call us at (925) 300-1066.

Designing a New Business Sign? Start here.

Designing a New Business Sign? Start here.

Design Tips

Business signs have a purpose, and at Sequoia Signs & Graphics, we are dedicated to getting the most out of your business sign. Although a business sign design might look easy, our graphic design team will create an effective and unique sign for your business. Before you start your signage project for your Bay Area business, take into account some of these design suggestions.

Outdoor Business Signs - Signage Design - Sequoia Signs East Bay, Berkeley, Walnut Creek

1. Purpose of your Business Signs

Before heading into the more technical details related to sign design, let’s start with the most important question: what is the purpose of your business sign? Take a moment to answer this question since the design depends on the goals you want to achieve with your signage. For example, do you want your sign to:

  • Advertise
  • Guide
  • Warn
  • Relay information
  • Create brand awareness
  • All of the above

By determining the purpose of your business sign, we will be able to design a more effective sign.

Business Signs - Sequoia Signs East Bay Area

2. Audience

Who is the target audience of your business? If you are selling baby clothes, then your target audience would be new parents. This sign design would be completely different compared to a business selling formal wear to men. While the target audience is clear to the business owner, it’s important to share this with your sign designer so that they communicate the right message to your potential customers.


3. Font & Size

Moving on to a more technical aspect of the sign design is your outdoor sign’s font style and font size. A decorative font that looks cute on your screen might become unreadable when seen from a greater distance. This might defeat the purpose of your business signs if it becomes unreadable. In addition to the font style, the size is important to think about as well. If you are targeting foot traffic, the font and details on the sign can be smaller opposed to a pylon sign. Pylon signs are usually seen from a greater distance and often while driving at a high speed. This impacts the readability of the sign and therefore is an important factor of the sign design.

Outdoor Business Signs - Sequoia Signs Concord, Walnut Creek, Fairfield

4. Color

Last but not least is the color of your Business Signs. You want your sign to be seen; therefore, it’s important to work with contrasting colors to improve readability. For example, light blue lettering on a white background will be less visible than black letters on a white background. At Sequoia Signs & Graphics, we incorporate colors in the design process to ensure readability and to be sure your company’s branding is well represented in the sign.

Now that we have provided you with some signage design tips for your business sign, it’s time to get started on your next signage project. Contact us today to schedule a consultation or request a quote. Call Sequoia Signs & Graphics today at (925) 300.1066.

Top 5 Types of Outdoor Business Signs

Top 5 Types of Outdoor Business Signs

Outdoor Business Signs

Outdoor signs help businesses to communicate a message and stand out. This first encounter with potential customers can make a difference, and can leave a long lasting impression. For years, Sequoia Signs & Graphics has been fabricating outdoor business signs for the Bay Area community. We’ll share the top 5 most popular business signs to demonstrate how signage can create awareness and brand identity.


1. Wall Signs

Wall Signs are without a doubt the most popular sign type amongst outdoor signs. These building signs are quite literally attached to the exterior wall! These can come in a many formats including custom developed to fit your exterior facade. Wall signs can be illuminated or non-illuminated, they can be 3-dimensional or flush mounted, or, as in the case with Fire and Brew, custom built to fit the architecture of the building. Wall signs are suitable for any business with a storefront. At Sequoia Signs & Graphics, we provide wall signs options for any type of storefront throughout the Bay Area.

Wall Sign Exterior Business

2. Monument Signs

Monument Signs are placed at the road side of a business to attract attention from passerby’s and serve as wayfinding. These signs are suitable for multi-tenant businesses, including, business parks, medical centers and shopping plazas. As well as, single tenant businesses located with a setback to the main road.

Outdoor Signs - Monument Signs - Sequoia Signs & Graphics Walnut Creek

3. Directional Signs

Directional Signs are most often seen at shopping malls, medical facilities, universities, business parks and airports.  These are the type of signs that provide information on where specific businesses can be found within a facility.

Directional Sign at shopping center

4. Blade Signs

Blade Signs are also referred to as projecting signs, which are mounted perpendicular to a wall. They are an excellent option for storefronts with frequent foot traffic. Since they stick out from the building they help to identify stores from a greater distance.

Blade Sign

5. Channel Letters

Channel Letters are a type of wall sign most commonly seen on building exteriors. Each letter is an individually fabricated and placed side-by-side to create the complete sign. The 3-dimensional feature of channel letters makes these stand out and appear to be floating off the surface. Channel letters can be illuminated so that they stand out and can be seen at night from a distance.

Outdoor Signs - Wall Signs - Sequoia Signs & Graphics Walnut Creek

Not sure what type of outdoor signs is right for your business?  These are just a few examples of the most recognizable types of exterior signs. Our experts at Sequoia Signs & Graphics can guide you in the right direction during a sign consultation, to help you determine which type of signage will work best for your business. As your local sign company in the Bay Area we are passionate about assisting you with your outdoor signage needs.  Call us at (925) 300.1066 or fill in the contact form below.

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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