Chances are, when you think of signage for a business, you are envisioning Channel Letter signs. Channel letter signage is one of the most common exterior sign product used for retail shops, stores, office buildings and medical offices.
Channel letters get their name from the 3-dimensional nature. Each individual piece is crafted into a 3-d graphic element ranging from 1/2 inch to 5 inches deep. Every letter has a front face, side channels and a backing. Often times electrical wiring is added inside or behind the backing to create illumination. When each of the individual elements are displayed side-by-side, a full sign is created!
Don’t be fooled by the “letter” in Channel Letter signs. A channel letter sign can contain any letter, number, character or logo that, when combined, make up the entire sign presentation.
Channel letter signs are optimal for storefronts or business because they are flexible and customizable. Commonly made out of aluminum, steel and/or acrylic, channel letters can either be mounted on a raceway, mounted on a backer or mounted directly to the wall. The customization options are endless! At Sequoia Signs, we help you create the best shape, size, color combinations, borders, and stylized fonts to create a one-of-a-kind sign for your business.
Channel letters can be either illuminated or non-illuminated. Today, mostly all internally-illuminated channel letters are fabricated using LED lighting, resulting in significant energy cost savings over neon or other options. Read more about the 3 most common types of channel letters.
Face Lit
Face Lit Channel letters are inlaid with LED to illuminate the face. The sides and backing are generally made of aluminum with a translucent acrylic face, or the aluminum letters left open depending on the desired lighting effect.
Halo Lit
Halo Lit Channel Letters usually have an aluminum face and are backlit instead of face-lit. Because they are mounted slightly away from the building, the light shines out from behind the letter and creates a halo or glow that radiates out from behind the sign.
Fabricated
Fabricated Channel Letters that are non-illuminated canrange from one inch to five inches deep. They are lightweight and commonly seem mounted directly to the façade of the building.
Whichever channel letter sign you choose, you can be sure that your business or storefront sign will make a high impact visual statement! We’re here to help your brand make a strong and lasting impression!
Custom LED Light Up Signs are hard to ignore and that’s exactly why you want to invest in an illuminated sign for your business. Home to the University of California, Berkeley provides plenty of business opportunities. There are many options to choose from when it comes to Lighted Outdoor Business Signs (which you can find here). Every LED Light Up Sign provides it’s own benefit, which we have summarized for you in this article.
Benefits of Custom LED Light Up Signs
Visible day & night
Although this almost seems too straightforward to mention, it’s one of the most important benefits of Custom LED Light Up Signs. If your business sign is not illuminated you might loose out on potential customers, simply because your storefront is not visible enough. Even beyond your opening hours, you can benefit from lighted signs to create awareness of your company.
Variety of Sign options
When we are talking about LED Light Up Signs, we are not talking about just one type of sign. Custom Lighted Signs come in a variety of options, including one that’s right for your business. From individual channel letters to digital signs, pylon signs & light box signs, the options are endless and within different budgets.
Customizable design
No matter the font, logo or color, at Sequoia Signs & Graphics we can match the design of your sign with your company branding. We understand that the design and visual appeal of your sign are critical and therefore this is an important step in the process. Our creative team of graphic designers will ensure your custom sign is an accurate representation of your brand.
Multiple mounting options
Apart from the visual aspect of the sign, it also needs to be suitable to be mounted on your facility or storefront. The surface of the wall and the accessibility of the electricity needs to be taken into consideration. Therefore LED Light Up Signs are available with different types of mounting options. For example, a Lightbox sign can help to hide a previous sign. When it comes to Channel Letters Signs, they can either be installed flush mounted or on a raceway.
Affordable & Low Maintenance
Although a non-illuminated sign might be more cost effective then an illuminated sign, they still are affordable. LED illumination is energy efficient and therefore cost efficient. Furthermore LED Lighted Signs require low maintenance, resulting in a lower overall cost.
LED Light Up Signs in Berkeley, CA
Did you ever run into the challenge of not being able to find a business due to a lack of good signage? Make sure that this doesn’t happen to your business and invest in effective signage. You can rely on our experts at Sequoia Signs & Graphics, serving your business in Berkeley and the entire Easy Bay region.
Call us today at (925) 300-1066 or fill in the contact form for a quote for your next Sign Project!
Are you looking for the best Sign Company for all your interior & exterior signs? Look no further, at Sequoia Signs & Graphics we serve the Easy Bay region, including Fairfield, CA. As a business owner it’s important to remember that signage is the number one form of advertising. An illuminated sign is your 24/7 ad, and only needs to be paid for once. As your local sign company, we offer a wide variety of interior & exterior signs, in addition to illuminated business signs. Let’s have a look at the different types of business signs that your company can benefit from.
Exterior Signs
Exterior Signs or Outdoor Signs are a great opportunity to create brand awareness and attract potential customers. A must-have for any business with a storefront. Even if your business doesn’t have it’s own storefront, some of these sign types might still be an option to discuss with your landlord. As mentioned above, it’s the number one form of advertising, making it worth your investment.
Building Signs
Also referred to as storefront sign, buildings signs are the number one sign opportunity to make a first impression. Usually building signs are made out of dimensional letters or can be designed in the form of a panel.
Illuminated Business Signs
An Illuminated Business Sign is designed with LED illumination, providing visibility day and night. Illuminated Signs come in different types and the most popular are Channel Letters Signs & Light Box Signs.
Monument Signs
A Monument Sign is located at the road near the entrance of your building. Especially if your building is set back from the road this is a great opportunity to create extra visibility for your business.
Interior Signs
Moving on to Interior Signs or Indoor Signs, it’s main purpose is usually creating brand awareness plus a decorative aspect. However, they are also popular when it comes to special promotions and sales. In summary, the below interior signs are a must-have to serve different purposes and make your business stand out.
ADA Compliant Signs
ADA Signs are room signs that comply with the Americans with Disabilities Act. All permanent rooms in public buildings require ADA Signs with tactile & braille lettering.
Lobby & Reception Signs
An essential branding tool for any type of business, with a lobby, reception, waiting room of meeting room. All our lobby signs are custom designed around your business’s logo, slogan or trademark to help legitimize your business.
Wall Wraps & Graphics
Wall Wraps & Graphics can be used to communicate a message or create a certain mood. However overall it can contribute to the interior design of your facility, bringing your company to the next level.
Floor & Window Graphics
At Sequoia Signs & Graphics we leave no space unused and this is where Floor & Window Graphics come in. Although they are great for branding, advertising promotions is the number one use of Floor & Window Graphics.
Sign Company in Fairfield
As your local sign company we are dedicated to add value to your business with professional interior & exterior signs. Located in the East Bay area, we serve all cities including Fairfield, Berkeley, Oakland, Pleasant Hill, Lafayette, Concord and Walnut Creek. Are you ready to start your next sign project? Contact us today for a free consultation or quote! You can contact us by filling in our contact form or call us at (925) 300-1066.
Business signs have a purpose, and at Sequoia Signs & Graphics, we are dedicated to getting the most out of your business sign. Although a business sign design might look easy, our graphic design team will create an effective and unique sign for your business. Before you start your signage project for your Bay Area business, take into account some of these design suggestions.
1. Purpose of your Business Signs
Before heading into the more technical details related to sign design, let’s start with the most important question: what is the purpose of your business sign? Take a moment to answer this question since the design depends on the goals you want to achieve with your signage. For example, do you want your sign to:
Advertise
Guide
Warn
Relay information
Create brand awareness
All of the above
By determining the purpose of your business sign, we will be able to design a more effective sign.
2. Audience
Who is the target audience of your business? If you are selling baby clothes, then your target audience would be new parents. This sign design would be completely different compared to a business selling formal wear to men. While the target audience is clear to the business owner, it’s important to share this with your sign designer so that they communicate the right message to your potential customers.
3. Font & Size
Moving on to a more technical aspect of the sign design is your outdoor sign’s font style and font size. A decorative font that looks cute on your screen might become unreadable when seen from a greater distance. This might defeat the purpose of your business signs if it becomes unreadable. In addition to the font style, the size is important to think about as well. If you are targeting foot traffic, the font and details on the sign can be smaller opposed to a pylon sign. Pylon signs are usually seen from a greater distance and often while driving at a high speed. This impacts the readability of the sign and therefore is an important factor of the sign design.
4. Color
Last but not least is the color of your Business Signs. You want your sign to be seen; therefore, it’s important to work with contrasting colors to improve readability. For example, light blue lettering on a white background will be less visible than black letters on a white background. At Sequoia Signs & Graphics, we incorporate colors in the design process to ensure readability and to be sure your company’s branding is well represented in the sign.
Now that we have provided you with some signage design tips for your business sign, it’s time to get started on your next signage project.Contact ustoday to schedule a consultation or request a quote. Call Sequoia Signs & Graphics today at (925) 300.1066.
Outdoor signs help businesses to communicate a message and stand out. This first encounter with potential customers can make a difference, and can leave a long lasting impression. For years, Sequoia Signs & Graphics has been fabricating outdoor business signs for the Bay Area community. We’ll share the top 5 most popular business signs to demonstrate how signage can create awareness and brand identity.
1. Wall Signs
Wall Signs are without a doubt the most popular sign type amongst outdoor signs. These building signs are quite literally attached to the exterior wall! These can come in a many formats including custom developed to fit your exterior facade. Wall signs can be illuminated or non-illuminated, they can be 3-dimensional or flush mounted, or, as in the case with Fire and Brew, custom built to fit the architecture of the building. Wall signs are suitable for any business with a storefront. At Sequoia Signs & Graphics, we provide wall signs options for any type of storefront throughout the Bay Area.
2. Monument Signs
Monument Signs are placed at the road side of a business to attract attention from passerby’s and serve as wayfinding. These signs are suitable for multi-tenant businesses, including, business parks, medical centers and shopping plazas. As well as, single tenant businesses located with a setback to the main road.
3. Directional Signs
Directional Signs are most often seen at shopping malls, medical facilities, universities, business parks and airports. These are the type of signs that provide information on where specific businesses can be found within a facility.
4. Blade Signs
Blade Signs are also referred to as projecting signs, which are mounted perpendicular to a wall. They are an excellent option for storefronts with frequent foot traffic. Since they stick out from the building they help to identify stores from a greater distance.
5. Channel Letters
Channel Letters are a type of wall sign most commonly seen on building exteriors. Each letter is an individually fabricated and placed side-by-side to create the complete sign. The 3-dimensional feature of channel letters makes these stand out and appear to be floating off the surface. Channel letters can be illuminated so that they stand out and can be seen at night from a distance.
Not sure what type of outdoor signs is right for your business? These are just a few examples of the most recognizable types of exterior signs. Our experts at Sequoia Signs & Graphics can guide you in the right direction during a sign consultation, to help you determine which type of signage will work best for your business. As your local sign company in the Bay Area we are passionate about assisting you with your outdoor signage needs. Call us at (925) 300.1066 or fill in the contact form below.
Lighted outdoor business signs are a great advertising opportunity for your company in Concord, CA. If you are looking to open a new company and want to stand out from your competitors? Our design team at Sequoia Signs & Graphics are specialized in commercial sign design. In addition to storefront signs, also window graphics, wall graphics, a lobby reception sign and directional signs can’t be forgotten.
Lighted Outdoor Business Signs
An illuminated storefront sign can make you stand out from the competition, but it is also the first impression for a new potential customer. Therefore it’s important to invest in a professionally designed and fabricated outdoor business signs. Although it’s an investment, it provides long term benefits. At Sequoia Signs & Graphics we offer different type of Lighted Outdoor Business Signs. Let’s find out what is right for your business.
Channel Letters
Regular Channel Letters are actually Front Lit Channel Letters. As the name suggests they have illumination from the front. When referenced to a Channel Letter, usually this means a Front Lit Channel Letter. This type of illuminated sign uses light to illuminate the face of the letter. The faces of the letters are made from acrylic and are available in stock colors. If you are looking for a custom color, we’ll apply digitally printed graphics on a white face. This will give you the opportunity to convert any custom logo into a channel letter sign.
Back Lit Channel Letters
Back Lit Channel Letters are also referred to as Reverse Channel Letters or Halo Letters. This is because the illumination gives a halo affect and is applied on the back. Reverse Channel Letters are gaining in popularity because they provide the most classy look, amongst all types of Lighted Outdoor Signs. Especially for non-commercial facilities they are a great option.
Front & Back Lit Channel Letters
By now, most likely you can guess that the Front & Back Lit Channel Letter is illuminated from the front and the back. It’s basically a combination of the first two types of channel letters. If you are looking for a more dramatic effect and want to make sure to stand out, this is the type of sign that you are looking for. Another advantage of a Front & Back Lit Channel Letter Sign is that it increases visibility and readability.
Together with our experts we look forward to learn more about your requirements and find out which type of illuminated outdoor sign is right for you. Depending on your budget and storefront we’ll find a suitable solution. Give us a call today to get started on your new signage project!
Sequoia Signs & Graphics is an architectural sign company that provides comprehensive signage solutions for multifamily housing developments, business parks, and campuses. Our innovative approach combines project branding with wayfinding to create differentiated and unique sign packages. As a full-service sign manufacturer, we manage projects from concept to installation throughout Northern California.
