Business Signs

How to Elevate Your Multifamily Housing Project

How to Elevate Your Multifamily Housing Project

In the world of multifamily housing, first impressions matter, and one of the first things residents and visitors encounter is the signage. A well-designed, high-quality sign package can enhance the overall appeal, functionality, and branding of multifamily housing developments. When it comes to creating an exceptional signage experience, working with a reputable and established sign manufacturer can make all the difference.

Discover these 6 key benefits of partnering with an experienced architectural sign manufacturer to elevate your multifamily housing project.

1. Project Branding

Effective branding is essential for multifamily housing developments. It creates a sense of identity and community that residents can connect with. An architectural sign company understands the importance of consistent branding — this is true for new construction and remodels. They can help you design and create signage that aligns with your project’s unique identity, enhancing the overall aesthetic appeal of the property.

Multifamily Monument Signage McInnis Park

2. Custom Sign Solutions

Reputable sign manufacturers offer custom solutions tailored to your specific needs. Whether you require wayfinding signs, building identification signs, or amenity signs, an experienced manufacturer can deliver signage that meets your project’s requirements and exceeds your expectations.

ADA Unit Sign rebranding Multi-Family Housing - Sequoia Signs Contra Costa

3. Use of Time-Saving Technology for Multifamily Signage

In today’s fast-paced world, efficiency matters. An experienced sign company will utilize cutting-edge technology for collaboration, review and approvals on detailed sign plans. This not only eliminates the cross referencing of multiple documents, but ensures a quicker turnaround time with real time access to digital sign blueprints.

Technology used in sign packages

4. Multifamily Housing Sign Design Services

Design plays a pivotal role in creating visually appealing and functional signage. A reputable sign company will take the time to understand the project’s target audience and develop a sign package that matches those values and match the architectural intent of the project. The professional design services should be are incorporated into all customer touch points, ensuring the signs service their intended purpose effectively.

Design services for multifamily sign companies

5. In-House SignFabrication

A key advantage of working with an established sign company is the ability to have in-house fabrication. This means greater control over the production process, resulting in consistent quality and faster delivery. You can trust that the signage will be made to your exact specifications.

One Lake Inhouse Fabrication Utility Unit IDs

6. Signage Code Compliance

Navigating local, state and federal regulations and building codes can be a complex and time-consuming process. An experienced sign manufacturer is well-versed in local sign codes and can ensure that your signage is compliant. This not only saves time but also helps you avoid potential legal issues down the road.

Multi-family evacuation map sign

Multifamily housing signage is more than just providing a name and directions; it’s about creating a welcoming and cohesive environment for residents and visitors. Partnering with a reputable, experienced sign manufacturer offers a range of benefits, from project branding to code compliance. By choosing an architectural sign company to design and produce your sign plan, you can enhance the overall appeal and functionality of your multifamily housing complex while saving time and ensuring the longevity of your signage investments.

The team at Sequoia Signs & Graphics has more than 40 years of experience in the multifamily signage business. Our team of professionals serves as a partner to architects, developers and contractors to create amazing multifamily sign packages. Let us help you elevate your development with a beautiful sign package.

Neon Signs vs. Channel Letters: What You Need To Know

Neon Signs vs. Channel Letters: What You Need To Know

Neon signs and channel letters are both popular options for outdoor signage, but they are vastly different in terms of their design, maintenance, and cost. Let’s take a look:

What are Neon Signs?

Neon signs are made from glass tubes filled with neon gas or other gasses such as argon or krypton. These tubes are bent into various shapes and sizes to create the desired image or lettering. The tubes are then lit by a high-voltage electrical current, which causes the gas inside to glow, creating a bright and eye-catching display. Neon signs are often associated with vintage and retro aesthetics and are commonly used in bars, nightclubs and diners.


Channel Letter Signs for StorefrontWhat are Channel Letter Signs?

Channel letter signs are made from metal and are typically illuminated by LED lights. The letters or images are formed by cutting the metal into shape and then attaching it to a backing, which is typically made of aluminum or plastic. The LED lights are then placed inside the letters or images, illuminating them from the inside. Channel letter signs are often used for modern and sleek designs, and are commonly used for business and commercial signs.


Old vs. New

Like a blast from the past, neon signs evoke emotion and feelings of nostalgia. Neon creates a dazzling and radiant display that is sure to catch the eye and calls up memories of diners, bars and night-clubs. 

Ironically, there was a time when channel letter signs were lit with neon lights inside of them. But those days are gone! Today’s modern channel letter signs are illuminated with LED lights, giving them a clean and professional appearance. Typically made of metal, acrylic or aluminum, channel letters create a sleek and polished look and have become the industry standard for business and commercial signs.

When it comes to maintenance, neon signs can be like a delicate flower, they need regular check-ups and if a tube breaks, the entire sign will need to be repaired or replaced. Channel letters, on the other hand, are known to be sturdy and dependable, having a longer lifespan and requiring less maintenance.


Potential Issues with Neon Signs

In terms of cost, neon signs are generally more expensive to produce than channel letters. The cost of the materials, as well as the specialized labor required to bend and shape the glass tubes, can make neon signs more costly. In addition to production costs, neon signs present other potential issues you should be aware of:

  1. Maintenance: Neon signs require regular maintenance to ensure they continue to function properly. The glass tubes need to be checked for leaks, and if a tube breaks, the entire sign will need to be repaired or replaced. This can be costly and time-consuming.
  2. Power consumption: Neon signs consume a significant amount of electricity, which can lead to higher energy bills.
  3. Environmental impact: The production and disposal of neon signs can have a negative impact on the environment. The gasses used to create neon signs are not environmentally friendly, and disposing of broken neon signs can be difficult and costly.
  4. Cost: Neon signs are generally more expensive to produce than other types of signs, such as LED or channel letters. This can make them cost-prohibitive for some businesses.
  5. Safety: Neon signs are fragile and can be broken easily. They are also dangerous if they are left on and have a broken tube.
  6. Heat: Neon signs can get quite hot and this could be a problem if they are close to flammable materials.


Neon signs and channel letters both have their own unique characteristics. In the end, we recommend using channel letter signs for business and commercial purposes. Channel letters offer flexibility, ease of maintenance and a plethora of creative design options. Let us know how we can help you create the ideal sign package for your business. Contact us today!

Consistency is Critical in Branded Signage

Consistency is Critical in Branded Signage

Branding is the heart that beats at the core of any successful business. It’s the spice that sets a company apart from its competitors and creates a lasting impression in the minds of consumers. But what exactly is branding, and why is it so vital to the success of a business?

Branding is the creative process of crafting a unique identity for a product or service. It’s about creating a persona for your business that resonates with your target audience. This identity is conveyed through a symphony of elements, including a company’s name, logo, slogan, and overall visual aesthetic. Signage is one of the most powerful tools in this symphony, it’s the face of your business that greets customers as they approach your store or office. A well-designed sign can make all the difference in the first impression a customer has of your business.

But branding is not just about having a pretty logo or a catchy tagline, it’s about creating an emotional connection with consumers and establishing trust and loyalty. Think of some of the most iconic brands in the world, such as Coca-Cola or Nike. These companies have masterfully used branding to create a strong emotional connection with consumers. When we see the iconic Coca-Cola logo, it evokes memories of sharing a cold soda with friends on a hot summer day. Similarly, when we see the Nike swoosh, it invokes feelings of determination and athleticism. These brands have successfully created a narrative that goes beyond just their products, they have created a lifestyle that consumers aspire to be a part of.

One of the most crucial elements of branding is consistency. From subtle colors and fonts to obvious design aesthetics, consistency in displaying a brand is key for recall and loyalty. In the Nike example, the iconic swoosh can be portrayed in a multitude of colors, but it is always proportionally the same size and aligned in the same manner. You recognize the brand without the written word Nike included with the swoosh.

St. Mary’s College in Moraga, CA is no stranger to the importance of consistency in brand. Throughout its campus, they have been diligent in incorporating consistent brand elements in all its signage. This contributes to the creation of an overall consistent look and feel at the school. Our team worked to incorporate tiny design details into the signage to match their brand. Interior and exterior dimensional letter signs use the same font. The material vary in the various applications, but the missionary look in the anodized bronze is consistent throughout the campus.

Consistent branding also helps to establish a company’s credibility and authority. A well-established brand can command a premium price for its products or services, because consumers perceive that brand as being of higher quality and value. A strong brand can help to build trust with consumers, which is crucial in today’s marketplace where there is so much competition. 

Another important aspect of branding is the role it plays in differentiating a company or school, from its competitors. In today’s world where consumers have a plethora of options to choose from, it can be challenging for a business to stand out. But a strong brand can help to make a company more easily recognizable to potential customers, it can make the company’s products and services more desirable and valuable, it can give the company a sense of exclusivity and make it more desirable for consumers to choose it over others. Signage is one of the most powerful tools in this process, it helps to make your business stand out and be noticed, it helps to create an emotional connection with customers and differentiate your business from your competitors.

Signage plays a vital role in creating a consistent brand; it helps customers to easily identify your business and create an emotional connection with your brand. A well-designed and well-placed sign can make all the difference in whether or not a customer chooses your business over your competitors. How does signage play a role in your brand identity? What consistent elements do you showcase through signage? Does your signage reflect your brand? Our team at Sequoia Signs can help you answer these questions and create beautiful branded signage.

What Are Dimensional Letter Signs?

What Are Dimensional Letter Signs?

Dimensional Letter Signs are a term used to describe a sign that is made by assembling three dimensional material raised from the background surface. These are typically a collection of letters, logos, graphics or phrases that, then displayed together, create a complete sign.

As you may have guessed, dimensional letter signs have a raised, three-dimensional appearance and are typically made from metal, aluminum or acrylic. They extend beyond the surface of the wall or building facade to create a distinctive shape and presence.

Dimensional lettering is one of the most versatile and effective signage options, and frequently used for business lobby signs, office reception signs, and retailer and commercial spaces. Whether your signage needs are exterior or interior, dimensional lettering offers a professional, sturdy and timeless appearance.

Dimensional Letter Reception Sign


Materials Used in Dimensional Letter Signs


Acrylic is very affordable sign material and will hold up well to outside elements and temperature fluctuations. It comes in many colors, and can be cut, shaped and formed into different size signs for different needs. Acrylic is the most common type of plastic dimensional letter signs and can even be made to look like other materials at a fraction of the cost.

Acrylic dimensional letter lobby sign


Sign manufacturers often turn to aluminum because it is a durable lightweight material. Aluminum is strong, does not rust, and offers an affordable material solution that can be used for numerous sign types and needs. It offers flexibility for design and style and will hold up well over time.

Aluminum dimensional letter sign

PVC / Dimensional Plastic

Similar to acrylic, painted dimensional plastic PVC letters are a very common form of dimensional letters use for exterior signage. It is tough and durable so it stands up to weather. PVC letters will range in thickness from 1/8” to 1” thick.  While PVC comes in many base colors, unlike acrylic, it can be painted virtually any color and finish.

Laser Cut Lobby Sign - Sequoia Signs Fairfield


A dimensional letter sign made of metal are most often made of light gauge steel, aluminum, copper, brass or stainless steel. These materials are very strong and durable, so they’re great for the outside of your business. Metal dimensional letters can also create a very modern, polished and professional feel for your business lobby or reception signs.

Lobby & Reception Signs - Sequoia Signs Berkeley, CA

Rigid Foam / High Density Urethane

Rigid polyurethane high-density foam is versatile, strong and durable. High density urethane (HDU)/ polyurethane foam board is commonly used in outdoor dimensional signage for carved or routed signs, usually as a substitute for wood. As with PVC, rigid foams are “closed cell” and do not absorb water.

Dimensional Lobby Signs - Sequoia Signs & Graphics in Oakland, CA


Wood is a classic material that can be used in a ton of different ways.  It can be used to create dimensional letter signs that range from rustic to modern and everything in between. It holds up well for exterior uses as long as the wood has been treated, or you can utilize wood for interior office signs, and it will last decades.

Sequoia Signs & Graphics - East Bay Sign Company - Dimensional Lobby Sign

Benefits of Dimensional Letter Signs

Wondering if a dimensional sign is right for your business?  Dimensional letter signs offer a ton of benefits.  Check out these companies that are making an impact with signage every day and reaping the benefits!


Your business sign can be customized many different ways with a simple dimensional design. Choose your color, shape, style, and material. You’ll often see unique creations at retails stores, schools, bars, restaurants, banks and much more.


Dimensional letter signs provide you with options for expanding your brand, providing direction or decorating a location.


When you have dimensional letter signs it “pops” much more than a flat design does, giving you more exposure and drawing the eye up towards the sign. Not to mention, there are a number of ways we can develop your dimensional letter sign to provide catchy and engaging branding.

Not all dimensional letter signs are created equal. You want to make sure that you’re working with a professional sign company that is going to create a high-quality sign with high quality materials.  In most cases, your business signage creates the first impression of your company.  Make sure that impression builds the character of your business!

How Branded Business Signs Build Corporate Culture

How Branded Business Signs Build Corporate Culture

Sequoia Signs has had the pleasure of working with many wonderful clients throughout the Bay Area. Our recent project with Aura Management is no exception! Aura Management needed help creating a work environment that made their employees feel appreciated and valued for their work. We partnered with them to create a branded business sign package to achieve these goals.

We started with revamping the corporate color scheme. They brought us a branding package that didn’t properly convey their current culture or enthusiasm. We worked with them to redesign the color scheme to be more contemporary and fun. We settled on blue and gray with some aluminum highlights for the signage. See how we incorporated these colors into the branded business signs throughout their office space.


Branded Business Signs for Aura Management

Halo-Lit Lobby Sign

This business doesn’t greet many visitors, but it was important to the owners that their employees felt welcomed and had a sense of pride in what they do when they entered the office space. This powerful halo-lit lobby sign does just that!

Halo Lit Lobby Sign for Aura Management

Suite IDs

Property management companies often have requirements for external signage on buildings. We worked within these requirements to create brand consistency for visitors.

Suite ID for Aura Management

The interior Suite ID is our favorite sign! This interior way finding sign shows off the branded blue logo using dimensional letters on top the brushed aluminum backing panel.

Interior Suite ID Aura Management

Room and Office IDs

Each office received a personalize etched glass vinyl identification sign. These are typically used as privacy film but this partial window covering compliments that blushed aluminum and gray from the branded color palette.

Room ID Aura Management

For the offices and rooms without glass windows, we carried over the etched glass vinyl design by creating this 2-layer acrylic sign backed with a contrasting back panel. This creative alternative allowed them to keep the consistency of the branded business signs for all offices.

Room IDs for Aura Management

Environmental Wall Graphics

In the signage industry, we refer to these inspirational walls as environmental signage. This quote was applied with ready-to-apply vinyl (RTA). We selected the best wall to showcase this quote, then determined the size and design to fit the space.

Environmental Signage Aura Management

Wall Mural

Vinyl wall murals incorporate the branded blue color with the black and white photos of its retailer locations. These black and white images tied in the gray and aluminum for a consistent color palette.

Wall Mural Aura Management

Properly branded signage not only creates brand awareness for clients and potential customers, but has a powerful impact on employees. Aura Management created a positive work environment for their team through branded interior signs. How can we help your company use signage to create a welcoming workplace? Contact our team of professionals for a free on-site consultation.

How Channel Letter Signs Enhance Storefront Visibility

How Channel Letter Signs Enhance Storefront Visibility

Looking for the best business signage for your business or retail location? The look, aesthetic appeal, and size of your sign will impact how well it drives people to your location. Whether your letters are lit, how much depth a sign has, and where it is placed can dramatically impact whether potential customers will notice your business.

Channel Letter signs showcase three-dimensional designs that appear to jump right off the side of a building. They grab the attention of potential visitors and passersby and emphasize your brand in an aesthetically pleasing way. Channel letter signs can be made with endless color combinations and multiple lighting options. These signs are typically made out of aluminum or acrylic material; making them light weight and impactful.

Channel Letter Signs for Storefront

All About Channel Letter Signs

If you want to get your business noticed and work a new advertising angle into your location’s exterior, channel letters are a great way to go. This style of business sign is used primarily outdoors. However, channel lettering can also be used indoors, especially in large retail locations, malls, or indoor plazas. When it comes to captivating storefront signage, channel letters are a fantastic choice to consider because they can be beautifully illuminated.

Channel letter signs


If you want to learn more about channel letter signs, we encourage you to give us a call! We can answer your questions and walk you through the many possibilities for signage. Or, keep reading to learn all about the aspects of channel letter signs!

What are Channel Letters?

Wondering why they are called “channel” letters? The answer is pretty straightforward; these signs are constructed with a face and side walls creating a channel effect for each element of the sign. This channel leaves interior space for the light mechanisms to create a stunning, highly visible effect.


How Does LED Lighting Work with These Signs?

Channel letters have interior channels. As such, LED lighting can easily be run through the channels to attract attention and increase visibility. When lighting is poor or the weather is causing visibility issues, backlit and LED channel letter signs really shine. Backlit LED lettering can be a major advantage when you need customers to see your business easily from a distance as well. As a licensed California Electrical Sign contractor, we can help you with all of your sign lighting needs! So, to find out more about your sign lighting options, call us.

Channel Letter Sign Illumination

What are the Lighting Options for Channel Letter Signs?

Halo Lit Channel Letters

There are a few illumination options for these signs.

Front Lit Channel Letter Signs

Front-lit signs have individual LED strips inside of them that light up the face of each letter. The sign face is usually constructed using a translucent material like acrylic.

Reverse Lit Channel Letter Signs

Reverse lit signs are typically made using aluminum. Since they light up from the back, they have a halo-like glow. This is why they are sometimes referred to as halo-lit signs.

Dual Lit Channel Letter Signs

Dual lit signs implement a combination of reverse and front lighting. This creates a visually appealing glow and illumination effect.


How Large Should a Channel Letter Sign Be?

It will all depend on your individual business needs! With that being said, the minimum size for these letters is around 8 inches tall. This is so that the letters can be illuminated effectively. Ideally, your sign will be between 18 and 36 inches per letter. It is important to note that the larger your letters are, the stronger their material construction should be.

How Channel Letter Signs Help Your Business Stand Out

How Long Do Lit Channel Letter Signs Last?

Many people wonder how durable these signs are. If you implement proper maintenance, these signs can last anywhere from 30,000 to 50,000 hours. That means if they are turned on for half of the day, they can last about 10 years! Plus, replacing LED lighting components and bulbs is an easy task.


What’s the Difference Between Channel and Dimensional Letters?

Both types of signage have many similarities and three-dimensional elements. Dimensional letter signs involve cutting a sign’s components from solid material pieces. As a result, nothing fits inside of them. Channel letters can be used in many ways and offer more versatility because they have channels. This lends room for illumination and multiple color concepts. Channel signs can also be customized inside and out, down to their thickness and materials. Additionally, these signs tend to be used for different applications. Dimensional signs are ideal for indoor locations like lobbies. These signs can also often be found in malls, offices, restaurants, and even manufacturing locations. Channel lettering, on the other hand, is ideal for exterior locations. With that being said, channel letters can also be used in indoor plazas, malls, and other locations where lighting is a key concept.


Why Choose Channel Lettering for Your Business Sign?

These signs are effective, easily noticeable, and great for an array of applications. For one thing, channel letters can be designed in many ways. These letters can feature slogans, company names, logos, and custom requests. Moreover, these letters let you unlock new levels of creativity to best showcase your business and brand. Churches, businesses, schools, clinics, and retail locations across the United States and around the world often take advantage of this type of signage.


Ready To Get Noticed? Call Us!

If you’re ready to start discussing new signage possibilities, call us! Our licensed California electrical sign business can help you create stunning designs in an array of styles, colors, and sizes. Whether you want channel lettering, interior dimensional signs, or something else, we have you covered. To learn more, contact our team. We proudly serve businesses in the East Bay area. From Oakland to San Jose and Benicia to Pleasanton, we are ready to provide creative inspiration and exceptional business sign designs for all of your aesthetic needs!


Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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