Business Signs

What Are Dimensional Letter Signs?

What Are Dimensional Letter Signs?

Dimensional Letter Signs are a term used to describe a sign that is made by assembling three dimensional material raised from the background surface. These are typically a collection of letters, logos, graphics or phrases that, then displayed together, create a complete sign.

As you may have guessed, dimensional letter signs have a raised, three-dimensional appearance and are typically made from metal, aluminum or acrylic. They extend beyond the surface of the wall or building facade to create a distinctive shape and presence.

Dimensional lettering is one of the most versatile and effective signage options, and frequently used for business lobby signs, office reception signs, and retailer and commercial spaces. Whether your signage needs are exterior or interior, dimensional lettering offers a professional, sturdy and timeless appearance.

Dimensional Letter Reception Sign


Materials Used in Dimensional Letter Signs


Acrylic is very affordable sign material and will hold up well to outside elements and temperature fluctuations. It comes in many colors, and can be cut, shaped and formed into different size signs for different needs. Acrylic is the most common type of plastic dimensional letter signs and can even be made to look like other materials at a fraction of the cost.

Acrylic dimensional letter lobby sign


Sign manufacturers often turn to aluminum because it is a durable lightweight material. Aluminum is strong, does not rust, and offers an affordable material solution that can be used for numerous sign types and needs. It offers flexibility for design and style and will hold up well over time.

Aluminum dimensional letter sign

PVC / Dimensional Plastic

Similar to acrylic, painted dimensional plastic PVC letters are a very common form of dimensional letters use for exterior signage. It is tough and durable so it stands up to weather. PVC letters will range in thickness from 1/8” to 1” thick.  While PVC comes in many base colors, unlike acrylic, it can be painted virtually any color and finish.

Laser Cut Lobby Sign - Sequoia Signs Fairfield


A dimensional letter sign made of metal are most often made of light gauge steel, aluminum, copper, brass or stainless steel. These materials are very strong and durable, so they’re great for the outside of your business. Metal dimensional letters can also create a very modern, polished and professional feel for your business lobby or reception signs.

Lobby & Reception Signs - Sequoia Signs Berkeley, CA

Rigid Foam / High Density Urethane

Rigid polyurethane high-density foam is versatile, strong and durable. High density urethane (HDU)/ polyurethane foam board is commonly used in outdoor dimensional signage for carved or routed signs, usually as a substitute for wood. As with PVC, rigid foams are “closed cell” and do not absorb water.

Dimensional Lobby Signs - Sequoia Signs & Graphics in Oakland, CA


Wood is a classic material that can be used in a ton of different ways.  It can be used to create dimensional letter signs that range from rustic to modern and everything in between. It holds up well for exterior uses as long as the wood has been treated, or you can utilize wood for interior office signs, and it will last decades.

Sequoia Signs & Graphics - East Bay Sign Company - Dimensional Lobby Sign

Benefits of Dimensional Letter Signs

Wondering if a dimensional sign is right for your business?  Dimensional letter signs offer a ton of benefits.  Check out these companies that are making an impact with signage every day and reaping the benefits!


Your business sign can be customized many different ways with a simple dimensional design. Choose your color, shape, style, and material. You’ll often see unique creations at retails stores, schools, bars, restaurants, banks and much more.


Dimensional letter signs provide you with options for expanding your brand, providing direction or decorating a location.


When you have dimensional letter signs it “pops” much more than a flat design does, giving you more exposure and drawing the eye up towards the sign. Not to mention, there are a number of ways we can develop your dimensional letter sign to provide catchy and engaging branding.

Not all dimensional letter signs are created equal. You want to make sure that you’re working with a professional sign company that is going to create a high-quality sign with high quality materials.  In most cases, your business signage creates the first impression of your company.  Make sure that impression builds the character of your business!

How Branded Business Signs Build Corporate Culture

How Branded Business Signs Build Corporate Culture

Sequoia Signs has had the pleasure of working with many wonderful clients throughout the Bay Area. Our recent project with Aura Management is no exception! Aura Management needed help creating a work environment that made their employees feel appreciated and valued for their work. We partnered with them to create a branded business sign package to achieve these goals.

We started with revamping the corporate color scheme. They brought us a branding package that didn’t properly convey their current culture or enthusiasm. We worked with them to redesign the color scheme to be more contemporary and fun. We settled on blue and gray with some aluminum highlights for the signage. See how we incorporated these colors into the branded business signs throughout their office space.


Branded Business Signs for Aura Management

Halo-Lit Lobby Sign

This business doesn’t greet many visitors, but it was important to the owners that their employees felt welcomed and had a sense of pride in what they do when they entered the office space. This powerful halo-lit lobby sign does just that!

Halo Lit Lobby Sign for Aura Management

Suite IDs

Property management companies often have requirements for external signage on buildings. We worked within these requirements to create brand consistency for visitors.

Suite ID for Aura Management

The interior Suite ID is our favorite sign! This interior way finding sign shows off the branded blue logo using dimensional letters on top the brushed aluminum backing panel.

Interior Suite ID Aura Management

Room and Office IDs

Each office received a personalize etched glass vinyl identification sign. These are typically used as privacy film but this partial window covering compliments that blushed aluminum and gray from the branded color palette.

Room ID Aura Management

For the offices and rooms without glass windows, we carried over the etched glass vinyl design by creating this 2-layer acrylic sign backed with a contrasting back panel. This creative alternative allowed them to keep the consistency of the branded business signs for all offices.

Room IDs for Aura Management

Environmental Wall Graphics

In the signage industry, we refer to these inspirational walls as environmental signage. This quote was applied with ready-to-apply vinyl (RTA). We selected the best wall to showcase this quote, then determined the size and design to fit the space.

Environmental Signage Aura Management

Wall Mural

Vinyl wall murals incorporate the branded blue color with the black and white photos of its retailer locations. These black and white images tied in the gray and aluminum for a consistent color palette.

Wall Mural Aura Management

Properly branded signage not only creates brand awareness for clients and potential customers, but has a powerful impact on employees. Aura Management created a positive work environment for their team through branded interior signs. How can we help your company use signage to create a welcoming workplace? Contact our team of professionals for a free on-site consultation.

How Channel Letter Signs Enhance Storefront Visibility

How Channel Letter Signs Enhance Storefront Visibility

Looking for the best business signage for your business or retail location? The look, aesthetic appeal, and size of your sign will impact how well it drives people to your location. Whether your letters are lit, how much depth a sign has, and where it is placed can dramatically impact whether potential customers will notice your business.

Channel Letter signs showcase three-dimensional designs that appear to jump right off the side of a building. They grab the attention of potential visitors and passersby and emphasize your brand in an aesthetically pleasing way. Channel letter signs can be made with endless color combinations and multiple lighting options. These signs are typically made out of aluminum or acrylic material; making them light weight and impactful.

Channel Letter Signs for Storefront

All About Channel Letter Signs

If you want to get your business noticed and work a new advertising angle into your location’s exterior, channel letters are a great way to go. This style of business sign is used primarily outdoors. However, channel lettering can also be used indoors, especially in large retail locations, malls, or indoor plazas. When it comes to captivating storefront signage, channel letters are a fantastic choice to consider because they can be beautifully illuminated.

Channel letter signs


If you want to learn more about channel letter signs, we encourage you to give us a call! We can answer your questions and walk you through the many possibilities for signage. Or, keep reading to learn all about the aspects of channel letter signs!

What are Channel Letters?

Wondering why they are called “channel” letters? The answer is pretty straightforward; these signs are constructed with a face and side walls creating a channel effect for each element of the sign. This channel leaves interior space for the light mechanisms to create a stunning, highly visible effect.


How Does LED Lighting Work with These Signs?

Channel letters have interior channels. As such, LED lighting can easily be run through the channels to attract attention and increase visibility. When lighting is poor or the weather is causing visibility issues, backlit and LED channel letter signs really shine. Backlit LED lettering can be a major advantage when you need customers to see your business easily from a distance as well. As a licensed California Electrical Sign contractor, we can help you with all of your sign lighting needs! So, to find out more about your sign lighting options, call us.

Channel Letter Sign Illumination

What are the Lighting Options for Channel Letter Signs?

Halo Lit Channel Letters

There are a few illumination options for these signs.

Front Lit Channel Letter Signs

Front-lit signs have individual LED strips inside of them that light up the face of each letter. The sign face is usually constructed using a translucent material like acrylic.

Reverse Lit Channel Letter Signs

Reverse lit signs are typically made using aluminum. Since they light up from the back, they have a halo-like glow. This is why they are sometimes referred to as halo-lit signs.

Dual Lit Channel Letter Signs

Dual lit signs implement a combination of reverse and front lighting. This creates a visually appealing glow and illumination effect.


How Large Should a Channel Letter Sign Be?

It will all depend on your individual business needs! With that being said, the minimum size for these letters is around 8 inches tall. This is so that the letters can be illuminated effectively. Ideally, your sign will be between 18 and 36 inches per letter. It is important to note that the larger your letters are, the stronger their material construction should be.

How Channel Letter Signs Help Your Business Stand Out

How Long Do Lit Channel Letter Signs Last?

Many people wonder how durable these signs are. If you implement proper maintenance, these signs can last anywhere from 30,000 to 50,000 hours. That means if they are turned on for half of the day, they can last about 10 years! Plus, replacing LED lighting components and bulbs is an easy task.


What’s the Difference Between Channel and Dimensional Letters?

Both types of signage have many similarities and three-dimensional elements. Dimensional letter signs involve cutting a sign’s components from solid material pieces. As a result, nothing fits inside of them. Channel letters can be used in many ways and offer more versatility because they have channels. This lends room for illumination and multiple color concepts. Channel signs can also be customized inside and out, down to their thickness and materials. Additionally, these signs tend to be used for different applications. Dimensional signs are ideal for indoor locations like lobbies. These signs can also often be found in malls, offices, restaurants, and even manufacturing locations. Channel lettering, on the other hand, is ideal for exterior locations. With that being said, channel letters can also be used in indoor plazas, malls, and other locations where lighting is a key concept.


Why Choose Channel Lettering for Your Business Sign?

These signs are effective, easily noticeable, and great for an array of applications. For one thing, channel letters can be designed in many ways. These letters can feature slogans, company names, logos, and custom requests. Moreover, these letters let you unlock new levels of creativity to best showcase your business and brand. Churches, businesses, schools, clinics, and retail locations across the United States and around the world often take advantage of this type of signage.


Ready To Get Noticed? Call Us!

If you’re ready to start discussing new signage possibilities, call us! Our licensed California electrical sign business can help you create stunning designs in an array of styles, colors, and sizes. Whether you want channel lettering, interior dimensional signs, or something else, we have you covered. To learn more, contact our team. We proudly serve businesses in the East Bay area. From Oakland to San Jose and Benicia to Pleasanton, we are ready to provide creative inspiration and exceptional business sign designs for all of your aesthetic needs!


Halo Lit Lobby Signs That POP

Halo Lit Lobby Signs That POP

Give your business an added element of professionalism with an attractive, custom halo lit lobby sign. Halo lit signs add visual interest to an office, lobby or reception space, making your brand “pop” off the wall.

Halo lit signs are also called backlit signs or illuminated LED signs. Each element of the sign is individually lit with LED lights. The lightning element is installed inside the sign and the light is directed against the surface behind the signs. The lights create a “halo effect” casting a glow around each letter or element of the sign.


Apartment Halo Lit Lobby Signs - Walnut Creek, CA

Interior Halo Lit Sign at 1716 Lofts in Walnut Creek, CA.

Materials and Use Cases for Halo Lit Lobby Signs

Interior halo lit signs are commonly made of aluminum, acrylic or stainless steel. Each letter or sign element is individually manufactured and lit with LED lights. The low-voltage LED lights are typically white, but you can select from a range of colored lights to complement your brand.

Jewelers, hotels and spas often use halo lit signs to feature their business and brand. However, halo lit lobby signs are not limited to high-end retailers! The perceived value of both the sign and your business can be enhanced with halo lit signage. USA North 811 (811 Dig) in Concord had an existing power outlet on the wall that we leveraged to feature this beautiful, bold halo lit lobby sign.

Halo Lit Lobby Sign - Illuminated with LED lights

USA North 811 in Concord backlit illuminated lobby sign.

Halo Lit LED Light Installation

LED light installation in backlit lobby signage.

Considerations for Halo Light Lobby Signs

Power source

A power source is requires to light halo lit signage. Ideally, an electrical junction will be located behind the wall or in the ceiling directly above the sign to power the lights. Or you can use an outlet hidden behind the sign for the most effective display of your brand. As an electrical sign contractor, Sequoia Signs can install your halo lit sign to meet the necessary code requirements.

Color and Contrast

Halo lit signs illuminate around the edges of the letters. A detailed logo with many small elements or a multi-colored logo may not have enough contrast with the lights for the desired 3-D halo effect. Our design team loves a challenge and can recommend additional face lighting to showcase the intricacies of the brand. Interior halo lit signs have the most dramatic effect when there is contrast against the back surface.


A flat, smooth surface is optimal to evenly reflect the light. This provides balance and even distribution of the halo lit effect. If your backdrop is uneven, ask our design team about solutions such as a backer panel behind the letters.


Add visual interest to your office lobby or reception area. Give us a call to schedule a site inspection and design consultation to make your business sign pop!

Channel Letter Signs for Businesses

Channel Letter Signs for Businesses

Channel letter signage for busines

Chances are, when you think of signage for a business, you are envisioning Channel Letter signs. Channel letter signage is one of  the most common exterior sign product used for retail shops, stores, office buildings and medical offices.  

Channel letters get their name from the 3-dimensional nature. Each individual piece is crafted into a 3-d graphic element ranging from 1/2 inch to 5 inches deep. Every letter has a front face, side channels and a backing. Often times electrical wiring is added inside or behind the backing to create illumination. When each of the individual elements are displayed side-by-side, a full sign is created! 

Don’t be fooled by the “letter” in Channel Letter signs. A channel letter sign can contain any letter, number, character or logo that, when combined, make up the entire sign presentation. 

Channel letter signs are optimal for storefronts or business because they are flexible and customizable. Commonly made out of aluminum, steel and/or acrylic, channel letters can either be mounted on a raceway, mounted on a backer or mounted directly to the wall. The customization options are endless! At Sequoia Signs, we help you create the best shape, size, color combinations, borders, and stylized fonts to create a one-of-a-kind sign for your business.  

Channel letters can be either illuminated or non-illuminated. Today, mostly all internally-illuminated channel letters are fabricated using LED lighting, resulting in significant energy cost savings over neon or other options. Read more about the 3 most common types of channel letters. 

Face Lit  

Face Lit Channel letters are inlaid with LED to illuminate the face. The sides and backing are generally made of aluminum with a translucent acrylic face, or the aluminum letters left open depending on the desired lighting effect.  

Face Lit Channel Letters Face Lit Channel Letters

Halo Lit   

Halo Lit Channel Letters usually have an aluminum face and are backlit instead of face-lit. Because they are mounted slightly away from the building, the light shines out from behind the letter and creates a halo or glow that radiates out from behind the sign. 

Halo Lit Channel Letters Halo Lit Channel letters


Fabricated Channel Letters that are non-illuminated can range from one inch to five inches deep.  They are lightweight and commonly seem mounted directly to the façade of the building. 

Fabricated channel letter sign Fabricated channel letters in Walnut Creek, CA

Whichever channel letter sign you choose, you can be sure that your business or storefront sign will make a high impact visual statement! We’re here to help your brand make a strong and lasting impression! 


Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Berkeley, CA – Benefits of Custom LED Light Up Signs for business

Custom LED Light Up Signs are hard to ignore and that’s exactly why you want to invest in an illuminated sign for your business. Home to the University of California, Berkeley provides plenty of business opportunities. There are many options to choose from when it comes to Lighted Outdoor Business Signs (which you can find here). Every LED Light Up Sign provides it’s own benefit, which we have summarized for you in this article.

Custom LED Light Up Signs - Sequoia Signs Berkeley, CA

Benefits of Custom LED Light Up Signs

Visible day & night

Although this almost seems too straightforward to mention, it’s one of the most important benefits of Custom LED Light Up Signs. If your business sign is not illuminated you might loose out on potential customers, simply because your storefront is not visible enough. Even beyond your opening hours, you can benefit from lighted signs to create awareness of your company.

Variety of Sign options

When we are talking about LED Light Up Signs, we are not talking about just one type of sign. Custom Lighted Signs come in a variety of options, including one that’s right for your business. From individual channel letters to digital signs, pylon signs & light box signs, the options are endless and within different budgets.

Customizable design

No matter the font, logo or color, at Sequoia Signs & Graphics we can match the design of your sign with your company branding. We understand that the design and visual appeal of your sign are critical and therefore this is an important step in the process. Our creative team of graphic designers will ensure your custom sign is an accurate representation of your brand.

Multiple mounting options

Apart from the visual aspect of the sign, it also needs to be suitable to be mounted on your facility or storefront. The surface of the wall and the accessibility of the electricity needs to be taken into consideration. Therefore LED Light Up Signs are available with different types of mounting options. For example, a Lightbox sign can help to hide a previous sign. When it comes to Channel Letters Signs, they can either be installed flush mounted or on a raceway.

Affordable & Low Maintenance

Although a non-illuminated sign might be more cost effective then an illuminated sign, they still are affordable. LED illumination is energy efficient and therefore cost efficient. Furthermore LED Lighted Signs require low maintenance, resulting in a lower overall cost.

Custom LED Light Up Signs for business - Sign Company Berkeley, CA

LED Light Up Signs in Berkeley, CA

Did you ever run into the challenge of not being able to find a business due to a lack of good signage? Make sure that this doesn’t happen to your business and invest in effective signage. You can rely on our experts at Sequoia Signs & Graphics, serving your business in Berkeley and the entire Easy Bay region.

Call us today at (925) 300-1066 or fill in the contact form for a quote for your next Sign Project!

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

Helping East Bay businesses get noticed with custom business signs

Contact us today for a free design consultation

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