For over two decades, Sequoia Signs has helped shape the visual identity of businesses, multifamily communities, schools, healthcare facilities, and commercial properties throughout Northern California. As our company has grown, so has the type of work we do. Today, we’re excited to introduce a refreshed brand that better reflects who we are and where we’re headed.
Introducing the New Sequoia Signs
You’ll notice a new logo, a refined color palette, and a simplified name. Sequoia Signs & Graphics is now simply Sequoia Signs.
This change reflects the evolution of our business. While graphics remain an important part of our design services, our expertise extends far beyond printed graphics. We specialize in architectural signage that becomes part of the built environment, from concept and permitting to fabrication and installation.
Our new tagline, Architectural Signage Solutions, clearly communicates the work we do every day and the markets we serve.
A Brand That Reflects Our Work
The updated logo moves away from the tree imagery that has represented Sequoia Signs for many years. In its place is a clean, modern identity that aligns with the architectural projects we design and install.
Our new color palette reinforces that direction:
- Navy Blue represents professionalism, trust, and the precision required to deliver complex signage programs.
- Green reflects growth, innovation, and our continued commitment to helping clients create spaces that are easy to navigate and visually impactful.
Together, the new color palette reflects a more contemporary brand that aligns with the architectural projects we create today and the vision driving Sequoia Signs into the future.
Focused on Architectural Signage
Over the years, our portfolio has evolved to include comprehensive signage programs for commercial developments, multifamily communities, educational campuses, healthcare facilities, retailers, and businesses of all sizes.
Today’s projects often involve much more than a single sign. They require coordinated building identification, wayfinding, ADA signage, parking identification, directories, lobby signage, monument signs, and branded environments that work together as a cohesive system.
That level of planning, coordination, and execution is what defines an architectural sign company.
Looking Ahead
As Sequoia Signs continues to grow, we’re expanding our focus on architectural signage for multifamily communities, commercial developments, healthcare, education, hospitality, and other large-scale projects. We partner with developers, architects, general contractors, and property owners to create comprehensive signage programs that support each project’s design, functionality, and long-term success.
While our roots are in Northern California, our reach extends far beyond the region. From early planning and design through fabrication and nationwide installation, we help clients deliver cohesive signage programs wherever their projects take them. Our network of trusted installation partners allows us to provide the same quality and consistency across the country that our clients have come to expect from Sequoia Signs.
The Name Has Changed. Our Commitment Hasn’t.
While our look has evolved, the values that built Sequoia Signs remain the same.
Our clients can continue to expect thoughtful design, exceptional craftsmanship, responsive communication, and experienced project management from start to finish. Every project is approached with the same attention to detail and commitment to quality that has defined our company for years.
This rebrand marks the beginning of an exciting new chapter for Sequoia Signs. We’re grateful for the trust our clients, partners, and employees have placed in us, and we look forward to continuing to create signage that complements great architecture and helps bring projects to life.