1. Outdoor Sign Letter
Your business letters are front and center when it comes to proclaiming your business to the world. Place them outside your business, above your entrance or windows. If the door entrance is not directly below the signs for some reason, then you may want to support your sign letters with a small window graphic on the glass portion of the door, or another small sign beside the door if that is not possible.
2. Outdoor Lighted Business Signs
LED-illuminated outdoor business signs serve the same purpose as the sign letters above, but lighted elements increase visibility during early morning or late evening hours. If your business stays open late or faces a main road, lighted elements may be worth the extra cost in order to increase your branding and advertising presence during dark hours.
3. Lobby / Reception Signs
Once customers enter your business, following the direction provided by your main business signs, it’s nice to continue branding in order to reassure them that they are in the right place and provide a more cohesive, welcoming environment. Lobby and reception signs can take a wide variety of forms and are useful decoration for waiting areas with a large amount of customer traffic.
4. Directional Signs
Sometimes, when a business is off the beaten path, even the best main signage has minimal effect. Directional signage, which can take a variety of forms, helps direct customers from main roads or sidewalks back towards your storefront. Consider standalone directional signs, or rent space from neighboring businesses for wall-mounted directional signs.
5. Monument Signs
Monument signs are a powerful statement for your organization’s power and prestige, and can be a great addition to landscaping at large complexes. Made of heavy materials like stone or concrete, monument signs are best placed at your facility’s entrance, or near the main road for maximum exposure.
6. Vehicle Clings and Wraps
If your company offers deliveries or outcalls, it’s wise to take advantage of your fleet by turning each vehicle into a mobile advertising platform with vehicle clings and wraps. These coatings will not damage vehicles and can help customers to quickly identify and respond positively to your drivers.
7. Window Lettering and Graphics
Your building signage is your main weapon when it comes to branding and advertising, but its versatility is limited. Window letter and graphics can help you expand your advertising footprint without additional building permits (or running afoul of local signage limitations) and are cheap enough to be printed on an on-demand basis for special events or sales. Place them on your largest front-facing windows or the glass portion of your location’s door.
8. Sidewalk Signs
Sidewalk signs are a perfect mobile solution for bringing in pedestrian traffic. Order a sturdy variety with a chalk or whiteboard face in order to quickly change your message for special events, and simply bring the sign inside when you close.
9. Event Banners
A category all their own, event banners and displays are a lightweight solution for events ranging from job fairs, to special outdoor events, to massive sprawling tradeshows. Choose a colorful high-contrast design that’s reusable and makes a great impression while you’re on the road.
No matter what type of business sign you need, Sequoia Signs & Graphics can help. We provide every variety of sign on this list and many more—so your options are truly endless! Call today at (925) 300-1066 to learn more.
